Zoom into Buying Groups, Close Deals Faster
- Target entire buying groups with precision accuracy and real-time validation
- Double your connect rates using verified mobile and email data
- Save up to 50% while reaching exactly who you need to reach
Trusted by 320+ Global Enterprises






More accuracy with simple pricing
A side-by-side look at why SMARTe is the better choice for B2B data.
SMARTe
Zoominfo
96.5M North America contacts with 80% email coverage and 75% direct dial/mobile coverage delivering high-depth contact intelligence across verified communication channels
136M contacts with 59% email coverage and 54% direct dial/mobile coverage larger volume but lower data quality and contact channel density.
193.5M contacts across 200+ countries, with 76% verified email coverage and 43% global direct dial coverage providing high-density international contact intelligence at scale.
117.5M contacts with 39% email coverage and 21% direct dial/mobile coverage, reflecting comparatively lower communication channel depth outside North America.
Publicly available and partner-sourced data with native GDPR, CCPA, LGPD, and global compliance
Crowd-sourced data creates legal risk through unsolicited collection methods
AI-native custom data fields — SMARTe AI automatically builds and maintains dynamic data pipelines powered by proprietary datasets, agentic web browsing, and SMARTe Customer Success expertise.
No human supervision or sophisticated agent tooling—just basic LLM-style prompting with outcomes restricted to predefined table fields, forcing users to own strategy and results
Tracking 58K+ technologies with real-time technographic signals that capture tech stack change alerts, signal strength, and spend intelligence
Covers only 30K technologies, with weak global coverage due to the lack of foundational international data.
Bombora-powered intent data embedded natively within the SMARTe data foundation—enriched with real-time growth signals from news, blogs, funding events, executive moves, and hiring trends delivering unmatched global coverage.
No longer supports Bombora intent and instead relies on a less mature in-house alternative. While Zoominfo offers similar growth signals, it lacks the global coverage and depth required for accurate international prioritization.
Proactive job change alerts with automatic tracking, plus integrated website visitor identification to reveal both engaged accounts and individual decision-makers showing active interest
Offers job change data (manual search, no proactive alerts) and website visitor identification via WebSights along with previous engagement history.
Superior global match rates and internal waterfall enrichment—fully managed and optimized by SMARTe. No vendor juggling: we’ve pre-vetted 20+ data partners, delivering a white-glove experience with assured data quality and compliance.
Low match rates due to reliance on crowd-sourced data (e.g., Outlook plugins). Requires an additional Enrichment add-on beyond the base platform subscription. SMARTe APIs are now avialable on Zoominfo GTM Studio.
Buying group AI Agent that automatically maps stakeholders and identifies decision-makers across functions powered by SMARTe’s deep contact coverage for complete buying group visibility.
Strong first-party integrations but limited third-party data coverage to identify and fill gaps in the buying group
Web Prospecting Platform, Salesforce App, Outreach App, Chrome Extension for LinkedIn and Sales Navigator, and integrations with HubSpot, Marketo, Salesloft, and other platforms
Web Prospecting Platform, Salesforce App, Chrome Extension (public reviews citing usability concerns), and integrations with other platforms
Native integrations with Salesforce, Outreach, and Clay, plus connectivity via Zapier, Workato, and direct MCP support for LLMs/GPTs enabling flexible, end-to-end automation across the entire GTM stack.
Integrations with Salesforce plus connectivity via Zapier, Workato, and direct MCP support while primarily focused on powering ZoomInfo’s own Copilot rather than supporting other GPTs
Simple, consumption-based pricing with unlimited licenses and no hidden fees: pay only for the data you use. There are no hidden charges for global data, APIs, integrations, or agents. Universal SMARTe Credits can be used for all data and signals.
Per-seat licensing ($2,500+/user/year) + bulk credits (5K-15K annually) that expire without rollover + platform fees + global data passport fees.
Data veterans with partner mindset focused on customer outcomes
Sales-focused CSMs under pressure to cross-sell acquired platform add-ons
What Revenue Leaders Say
Robust Global & Extensive Mobile Coverage - Take a look at Smarte
Smarte is providing us with deeper contact intelligence at the account level while at the same time allowing us to dive deeper into mobile with their extensive database.





