SMARTe Plays

Use this playbook when your champion or a decision maker in an open opportunity has joined an ICP account.

Use this playbook below when a contact associated with an open sales opportunity moves to a new company. The below playbook can be created as a sequence in your Sales Engagement tool, or you can use the below template when a contact leaves and open opportunity reach out to other stakeholders to avoid losing momentum on the opportunity.

Use the playbook below when a new potential buyer fitting your ICP joins a target account. This individual has recently joined your account and does not have any prior connection to your company. The below playbook can be created as a sequence in your Sales Engagement tool, or you can use the below template when a new employee who can be a part of your buying committee joins the account you have been targeting.

Use the playbook when a Past Champion has joined ICP/target Account. The below playbook can be created as a Sequence in your Sales Engagement tools or you can use the below templates when a past champion/ your POC in a closed won opportunity has changed jobs and moved to a company which meets the criteria for your ICP/target account.