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1. Notification: SMARTe sends an email or notification to the account owner.

Example: A new match for your ICP/persona within your target account.  

Attention! John Smith, the new TITLE at COMPANY, has recently joined your account.

New executives allocate 70% of their budget within the first 100 days, making this an opportune moment to engage.

Reach out using the "New Executive Joined ICP Account" sequence.

Details
Name
John Smith
New Work Email
LinkedIn URL
Past Company
Past Title
Previous Relationship
New Company
New Title
Start Date

2. Automated Sequence that will be created in your Sales Engagement Tool.

Step 1 | Day 1 | Task

Research:

Explore the company's website and latest news to discern their strategy.

Examine other prospects to understand the focus of this executive's position.

Step 2 | Day 1 | Email:

Step 3 | Day 15 | LinkedIn Follow or Connect

Step 4 | Day 15 | Email

Step 5 | Day 17 | Call

Step 6 | Day 21 | Email

Recommended Framework:

Step 7 | Day 24 | Call

Step 8 | Day 25 | LinkedIn Message

Step 9 | Day 28 | Email

Step 10 | Day 29 | Call

Step 11 | Day 29 | Interact with LinkedIn Post

Step 12 | Day 32 | Email

Step 13 | Day 33 | Call

Step 14 | Day 36 | Email

Prospect on any site or LinkedIn using SMARTe

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