Technographics is data and information on a company’s technology stack. A technology stack/tech stack refers to a set of technologies, software, and tools a company uses to get work done.
Technographics include information on software, hardware and IT solutions. They are like a map to uncover which products a company is currently using and thus provide a direction on finding target accounts and removing any guesswork on who is likely to buy from you.
Using technographics you can find technologies potential customers use and tailor cold outreach to solve pain-points, offer solutions that play along their current tech stack, and displace a competitor.
Technographics
Know your prospects
tech-stack
Enable targeted marketing and converse better by knowing what technologies and solutions your prospects use.
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Why do you need technographics?
Get Technology insights for any company
Discover technologies a company is using to personalize your GTM strategy, segment accounts better and identify likely buyers.
Fill your pipeline with quality leads
Identify and target prospects who are using your competitor’s products and solutions, customize your messaging to address their pain points and solve technology gaps.
Identify accounts that match your ICP
Use technographics to filter and narrow down accounts and prospects that use a similar combination of technologies and hence match your Ideal Customer Profile.
How winning
enterprise revenue teams leverage technographic data?
Identify Ideal Accounts
Utilize technographics data to identify companies that are most likely to benefit from your product or service based on their technology stack, software usage, or IT infrastructure. Look for companies using complementary or competitor products.
Personalize Messaging
Tailor your marketing messages and content to resonate with each target account's specific technology environment. Highlight how your solution integrates with or improves upon the technologies they already use.
Customize Campaigns
Create targeted campaigns for each account based on their technographics profile. This could include personalized email campaigns, social media ads, or content marketing initiatives that speak directly to their tech preferences and pain points.
Prioritize Outreach
Use technographics data to prioritize which accounts to focus your marketing and sales efforts on. Accounts with a technology setup that aligns closely with your offering may be more likely to convert, so allocate resources accordingly.
Enhance Account Segmentation
Segment your target accounts further based on their technographics data to create more granular and relevant marketing strategies. This can help you deliver hyper-targeted messaging that resonates with each segment.
Our Robust Data
250
M+
B2B Contact Data
64
M+
Company Profiles
33
K+
Technologies Tracked
70
%+
Mobile Numbers availability
All your questions, answered.
How do you onboard users?
Steps while onboarding customers:
- You are assigned a dedicated Customer Success Manager
- Team for setting up Integrations
- Email & Call support
- Walkthrough of how to use the SMARTe Web App & Chrome Extension
How accurate is SMARTe's data?
SMARTe vouches for its global coverage and accuracy. We have best-in class mobile number availability of 70% in NA & 45-50% across EMEA, APAC & LATAM to ensure high connect rates.
Most of our enterprise customers use SMARTe for its high availability and completeness of data in Europe.
Our contact information includes valid B2B emails, firmographics, technographics, mobile numbers and direct dials to ensure sales reps spend most of their time doing what they do best.
Will SMARTe integrate with my tech stack?
Yes.
Use SMARTe's Web App to create prospect/lead lists with fresh and accurate data. Find new opportunities with compliant B2B data, enriched in real time. Export your revealed prospect information from SMARTe your CRM or Sales engagement tools in just a few clicks. Save time spent on manual and admin tasks.
SMARTe integrates with Salesforce, Hubspot, Outreach, Salesloft & MS Dynamics.
How does your pricing work?
SMARTe has three plans: Free, Pro & Custom
All plans include:
- Integrations with CRM & Sales Engagement Tools
- Company Data including firmographics & technographics
- Contact data including business email, mobile number and direct dials
How do you compare to Zoominfo?
SMARTe is a global sales intelligence platform with data from not just NA but EMEA, APAC & LATAM as well.
Compared to Zoominfo have more accurate and complete data in Europe.
We are half the cost of Zoominfo and we have a transparent renewal policy.
