Know your prospects
tech-stack

Technographics is data and information on a company’s technology stack. A technology stack/tech stack refers to a set of technologies, software, and tools a company uses to get work done.

Technographics include information on software, hardware and IT solutions. They are like a map to uncover which products a company is currently using and thus provide a direction on finding target accounts and removing any guesswork on who is likely to buy from you.
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Using technographics you can find technologies potential customers use and tailor cold outreach to solve pain-points, offer solutions that play along their current tech stack, and displace a competitor.

Discover technologies a company is using to personalize your GTM strategy, segment accounts better and identify likely buyers.

Identify and target prospects who are using your competitor’s products and solutions, customize your messaging to address their pain points and solve technology gaps.

Use technographics to filter and narrow down accounts and prospects that use a similar combination of technologies and hence match your Ideal Customer Profile.