Past decision-maker joins ICP account

Hello {First Name},

Congratulations on your new role!

It seems you may have evaluated YOUR COMPANY during your tenure at PAST COMPANY. Does YOUR COMPANY ring any bells from that time? Either way, I trust everything is going smoothly at NEW COMPANY.

Given your prior interest at PAST COMPANY, would it be worthwhile exploring YOUR COMPANY at NEW COMPANY?

As a recap, YOUR COMPANY offers [include a relevant customer story].

Just like you, {First Name}, [insert common problem statement for their role]. Here's how YOUR COMPANY can address your needs: [include your messaging and link to a relevant customer story or research study]. If you believe there could be interest at NEW COMPANY, similar to what we saw at PAST COMPANY, could we arrange a discussion?

I understand you're likely swamped. I'm just checking in to gauge your interest in [highlight your value proposition] and whether we could assist. Is now a bad time, or is it not relevant to you?

Best regards,

[Your Name]

P.S: [Include any incentives your company offers]

Hi {First Name}, I hope I wasn’t an overkill. Considering your prior evaluation at PAST COMPANY, I thought it appropriate to reconnect. If now isn't an opportune time, I completely understand. Here are some [insert helpful company resources]. Feel free to reach out if you ever need assistance, whether it's related to YOUR COMPANY or otherwise.

Take care,

[Your Name]