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1. Notification: SMARTe sends an email or notification to the account owner.

Example: Joe, a past champion from PAST COMPANY, has joined NEW COMPANY.

Reach out using the "Past Champion > Joined ICP Account" sequence.

Parameter
Name
John Smith
New Work Email
LinkedIn URL
Past Company
Past Title
Past Relationship/ POC Details
New Company
New Title

2. Automated Sequence that will be created in your Sales Engagement Tool.

Step 1 | Day 1 | Email

Step 2 | Day 16 | Email:

Step 3 | Day 17 | Email:

Suggested Framework: [Humorous GIF or Meme]

Step 4 | Day 25 | Email:

Step 5 | Day 26 | Call

Step 6 | Day 27 | LinkedIn Follow or Connect

Step 7 | Day 30 | Email:

Step 8 | Day 31 | LinkedIn Interact with Post

Step 9 | Day 33 | Call

Step 10 | Day 35 | Email:

Step 11 | Day 38 | Call

Step 12 | Day 40 | Email:

Suggested Framework for a Value Add Email:

  • Subject, Opener Statement
  • Problem Statement
  • Give Value, i.e., expert advice
  • Share supporting content piece
  • Conversation-provoking questions

Example:

Step 13 | Day 41 | LinkedIn Interact with Post

Step 14 | Day 50 | Email:

This comprehensive outreach strategy aims to maintain a thoughtful and strategic approach, keeping the lines of communication open while providing value at each touchpoint.

Prospect on any site or LinkedIn using SMARTe

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