What is Key Performance Indicator (KPI)?

A Key Performance Indicator (KPI) is a measurable value that shows how well a company is doing. In sales, KPIs help track progress towards goals. Common sales KPIs include new leads, conversion rates, and revenue.

Choosing the right KPIs is crucial. They should link directly to your business goals. For example, if you want to grow market share, you might track new customer acquisition.

Good KPIs are specific and easy to measure. They should provide clear insights into your sales performance. It's important to review KPIs regularly and adjust your strategy as needed.

Remember, KPIs are not just numbers. They tell a story about your business. Use them to guide decisions and improve your sales process over time.