What is Sales Qualified Lead (SQL)?

An SQL is a prospect that's ready to talk to sales. They've shown clear interest and fit your ideal customer profile. In B2B, where deals can be complex, identifying true SQLs is crucial.

SQLs are usually passed from marketing to sales. They've typically engaged with your content or requested more info. They might have also met certain criteria, like company size or budget.

The definition of an Sales Qualified Lead can vary by company. It's important that marketing and sales agree on what makes a lead "sales qualified." This ensures smooth handoffs and efficient use of sales time.

B2B companies use lead scoring to identify SQLs. This assigns points based on actions and attributes. When a lead reaches a certain score, they become an SQL. This helps focus sales efforts on the most promising leads.