What is Buyer Intent Data?

Buyer Intent Data shows when a company or person is actively researching a product or service. It helps sales and marketing teams find potential customers who are ready to buy.

This data comes from many sources. It might include website visits, content downloads, webinar attendance, or searches on specific topics. Some companies also track activities across many B2B websites.

Intent data helps prioritize leads. Companies showing high intent are more likely to respond to sales outreach. This can lead to more efficient use of sales resources and better conversion rates.

Marketing teams use intent data to personalize campaigns. They can tailor content to address the specific interests a prospect has shown.

In account-based marketing (ABM), intent data helps choose which accounts to target. It can also guide when to reach out.

Intent data is useful, but it's not perfect. It works best when combined with other data points and used as part of a larger sales and marketing plan.