What is Content Marketing?

Content marketing means making and sharing helpful info to attract customers. The goal is to get customers to act. In business sales, it often means making blog posts, reports, case studies, and webinars. These teach customers, show know-how, and build trust.

Good content helps with customer needs at different buying stages. Early content might show problems, while later content compares solutions. It can help with many business goals. It can improve search rankings, get leads, support sales talks, and keep customers.

To see if it works, companies track things like engagement, leads, and sales impact. Many use tools to see how customers use their content. Making good content matters, but sharing it well is just as key. They use email, social media, and partners to reach customers.