What is Conversion Rate?

Conversion rate shows how many people do what you want on your website. It could be buying something, signing up, or downloading a file. To find the rate, divide the number of people who did the action by the total visitors. Then multiply by 100.

For example, if 1000 people visit your page and 50 sign up, your rate is 5%. You can measure this at different stages. Like how many visitors become leads, then how many leads become customers.

Many companies try to improve their conversion rates. They might change their website, messages, or sales process. In business sales, rates are often lower than in consumer sales. This is because it takes longer to make a sale. But each sale is usually worth more.

A common way to improve rates is A/B testing. This means comparing two versions of a page to see which works better.