What is Conversion Rate Optimization (CRO)?

CRO is about making more website visitors do what you want. It looks at how people use your site and what stops them from taking action. Then, it uses this info to make changes.

Common CRO methods include A/B testing and user testing. These compare different versions of web pages to see which is best. CRO often focuses on improving website design, messages, and forms.

In business sales, CRO might also mean improving how you follow up with leads. Even small improvements can lead to big gains over time.