What is Customer Acquisition?

Customer acquisition is how you get new customers. It's important for growing your business. This process involves finding target customers, attracting them, and turning them into paying customers.

A key number to watch is the Customer Acquisition Cost (CAC). This is how much you spend to get one new customer.

In business sales, getting new customers often takes longer. Strategies might include targeted marketing and showing clear benefits.

Many businesses use both inbound and outbound methods. Inbound means attracting customers with helpful content. Outbound means reaching out directly to potential customers.

While getting new customers is important, keeping current ones is often cheaper. Good businesses focus on both getting new customers and keeping current ones happy.