What is Customer Relationship Management (CRM)?

CRM is about how businesses handle their relationships with customers. It uses strategies and tools to improve these relationships and sell more. A CRM system is a tool that helps track all talks with customers and potential customers.

In business sales, CRM systems are very important. They help manage long sales processes with many people involved. These systems can do things like connect with email, watch social media, and give smart advice.

CRM data can help with many business choices, from making products to planning marketing. While CRM systems are powerful, they work best when people use them right. It's important to train people well on how to use them.