What is Inbound Marketing?

Inbound marketing is about attracting customers to you. Instead of chasing leads, you create content that draws them in. This method uses things like blog posts, videos, and social media. It also includes SEO and webinars.

The goal is to provide value to potential customers. By sharing helpful info, you build trust and interest in your brand. Inbound marketing works well for B2B companies. It helps you connect with prospects early in their buying journey.

To do inbound marketing right, you need to know your audience well. Create content that answers their questions and solves their problems. Over time, inbound marketing can bring in a steady stream of qualified leads. It's a long-term strategy that can pay off big.