What is Intent Based Marketing?

Intent-based marketing focuses on prospects who show signs of wanting to buy. It's about reaching out at the right moment. This approach uses data to spot buying signals. These might include searching for product info or visiting pricing pages.

By targeting prospects with high intent, you can focus on leads most likely to convert. Intent-based marketing often uses targeted ads and personalized emails. It also includes tailored content recommendations.

This method can boost conversion rates. It helps you reach prospects when they're most interested in buying. To use intent-based marketing, you need good data and the right tools. It's about understanding and acting on prospect behavior in real-time.