What is Lead Nurturing?

Lead nurturing is the process of building relationships with potential customers. It's about staying in touch with leads, even if they're not ready to buy yet. This is especially important in B2B sales, where buying cycles can be long.

The goal of lead nurturing is to keep your company top of mind. You do this by providing valuable information over time. This might include sending helpful emails, sharing relevant content, or offering free resources.

Good lead nurturing is personalized. It takes into account where each lead is in their buying journey. You might send different content to a lead who's just starting research versus one who's close to making a decision.

Lead nurturing helps build trust and credibility. It shows that you understand the lead's needs and can provide value. This can lead to more sales and stronger customer relationships in the long run.