What is Market Segmentation?

Market segmentation is the process of dividing your market into distinct groups. These groups share similar characteristics or needs. In B2B sales, segmentation helps you target your efforts more effectively.

Common ways to segment a B2B market include industry, company size, and geography. You might also segment by buying behavior or specific pain points. The goal is to identify groups that will respond similarly to your marketing and sales efforts.

Good segmentation lets you tailor your approach to each group. You can create more relevant messages and offers. This often leads to better response rates and more efficient use of resources.

Remember, effective segmentation should be measurable and actionable. It should help you reach your target customers more effectively. Regularly review and update your segments as your market changes.