What is Marketing Qualified Lead (MQL)?

A Marketing Qualified Lead (MQL) is a lead that marketing thinks is ready for direct sales follow-up. These leads have shown a higher level of interest than other leads. They're more likely to become customers.

To identify MQLs, you look at factors like engagement with your content, website behavior, and fit with your ideal customer profile. For example, a lead who downloaded several whitepapers and attended a webinar might be an MQL.

The concept of MQLs helps align marketing and sales teams. It ensures that sales focuses on the most promising leads. This can lead to higher conversion rates and more efficient use of sales resources.

It's important to regularly review and refine your MQL criteria. What makes a good MQL can change as your business and market evolve. Keep communication open between marketing and sales to ensure your MQL definition stays effective.