What is Pay-Per-Click (PPC)?

Pay-Per-Click (PPC) is an online advertising model where you pay each time someone clicks on your ad. In B2B, PPC is often used to drive traffic to websites or landing pages. Google Ads and LinkedIn Ads are common platforms for B2B PPC campaigns.

PPC can be a quick way to get your message in front of potential customers. It allows for precise targeting based on factors like job title, industry, or search keywords. You can also control your budget and adjust campaigns in real-time.

Success in PPC requires careful keyword selection and ad creation. Your ads need to be relevant and compelling to stand out. It's also important to have strong landing pages that convert clicks into leads.

While PPC can deliver quick results, it can be expensive in competitive B2B markets. It's often used alongside other marketing methods for a balanced approach. Regular monitoring and optimization are key to making PPC cost-effective.