What is Purchase Intent?

Purchase intent is a measure of how likely a prospect is to buy your product or service. In B2B sales, understanding purchase intent helps you focus on the most promising leads. It's about spotting the signals that show a company is ready to buy.

Signs of high purchase intent might include downloading product information, requesting a demo, or engaging with multiple pieces of content. It could also include behavioral data like frequent visits to your pricing page.

Tracking purchase intent helps prioritize sales efforts. Leads with high intent should get more attention from sales teams. It can also guide your content strategy, helping you create materials for different stages of the buying process.

Many B2B companies use intent data providers to supplement their own data. These services track online behavior across many sites to spot companies showing buying signals. This can help you identify potential customers even before they contact you.