What is Referral Marketing?

Referral marketing is about getting your current customers to recommend you to others. In B2B, it's a powerful way to get new business. People trust recommendations from those they know.

This method often works well because B2B purchases can be complex and high-risk. A recommendation from a trusted peer can ease concerns. Referral programs might offer incentives to customers who bring in new business.

To succeed with referral marketing, you need happy customers. Focus on delivering great products and service. Then, make it easy for customers to refer you. This might mean providing them with shareable content or testimonials.

Referral leads often convert better and faster than other leads. They're also likely to become valuable long-term customers. That's why many B2B companies invest in formal referral programs.