What is SaaS (Software as a Service)?

SaaS stands for Software as a Service. It's a way of delivering software over the internet. Users access the software via a web browser, instead of installing it on their computers.

In B2B, SaaS has become very popular. It offers several benefits. Companies don't need to manage software installation or updates. They can access the latest features instantly. SaaS often has lower upfront costs than traditional software.

SaaS products are usually sold on a subscription basis. This creates predictable revenue for the provider. For customers, it means they can easily scale up or down as their needs change.

Many B2B tools are now offered as SaaS. This includes CRM systems, marketing automation tools, and project management software. The SaaS model has changed how many businesses buy and use software.