What is Sales Cadence?

Sales cadence is the sequence and timing of sales activities. It's a planned series of touchpoints with a prospect. In B2B sales, a well-designed cadence can improve engagement and conversion rates.

A typical cadence might include emails, phone calls, social media interactions, and direct mail. The key is to find the right mix and timing for your target audience. This often requires testing and refining.

A good sales cadence keeps your company top-of-mind without being pushy. It provides value at each touchpoint. This might include sharing relevant content or insights about the prospect's industry.

Many B2B companies use software to manage their sales cadence. This helps ensure consistency and allows for easy tracking and optimization. A well-executed cadence can lead to more meetings booked and deals closed.