What is Sales Development Representative (SDR)?

A Sales Development Representative (SDR) focuses on the early stages of the sales process. Their main job is to generate and qualify leads. In B2B sales, SDRs play a crucial role in filling the pipeline with quality prospects.

SDRs typically handle outbound prospecting. This might include cold calling, email outreach, and social selling. They also often qualify inbound leads before passing them to account executives.

The SDR role helps streamline the sales process. It allows account executives to focus on closing deals rather than prospecting. This specialization can lead to better results at both stages of the sales process.

Many B2B companies see SDRs as a key part of their sales strategy. The role is often a starting point for a career in sales. SDRs who excel often move up to account executive positions.