What is Sales Operations?

Sales operations supports and improves the sales function. It handles the behind-the-scenes work that helps sales teams succeed. In B2B, where sales processes can be complex, sales ops is crucial.

This role often manages sales tools and technology. It might oversee CRM systems, sales intelligence tools, and reporting dashboards. Sales ops also often handles territory planning and quota setting.

Another key part of sales ops is analyzing sales data. This helps identify trends and areas for improvement. It can guide decisions about sales strategy and resource allocation.

Many B2B companies see sales ops as a strategic function. It helps sales teams work more efficiently and effectively. Good sales ops can lead to better forecasting, higher productivity, and increased revenue.