What is Sales Pipeline?

A sales pipeline shows all your potential deals and their stages. It gives a visual overview of your sales process. In B2B, where sales cycles can be long, a clear pipeline view is very useful.

Each stage in the pipeline represents a step in your sales process. This might include initial contact, needs assessment, proposal, and negotiation. Deals move through these stages as they progress.

Tracking your pipeline helps forecast future revenue. It shows how many deals you have at each stage. This can help you spot if you need more leads or if deals are stalling at certain points.

Many B2B companies use CRM systems to manage their pipeline. This lets them easily update deal status and value. A well-managed pipeline can lead to more accurate forecasts and better sales results.