What is Search Engine Optimization (SEO)?

SEO is about improving your website's visibility in search results. The goal is to rank higher for relevant searches. In B2B, good SEO can help you attract prospects who are researching solutions.

SEO involves various tactics. This includes using relevant keywords in your content. It also involves technical aspects like site speed and mobile-friendliness. Building quality backlinks is another important part of SEO.

Unlike paid ads, SEO results take time to achieve. However, once you rank well, you can get ongoing traffic without paying per click. This can make SEO very cost-effective in the long run.

Many B2B companies invest heavily in SEO. It helps them attract leads at different stages of the buying journey. Good SEO can boost your credibility and help establish thought leadership in your industry.