What is Social Media Marketing?

Social media marketing uses social platforms to connect with your audience. In B2B, it's about building relationships and sharing valuable content. Popular platforms include LinkedIn, Twitter, and Facebook.

This approach can help you reach and engage potential customers. You can share industry insights, product news, and company updates. It's also a way to listen to your market and gather customer feedback.

Social media marketing in B2B often focuses on thought leadership. Sharing expert content can help build trust with potential buyers. It's also a way to nurture relationships over time.

Many B2B companies use social media as part of their overall marketing strategy. It can support other efforts like content marketing and lead generation. While it may not drive direct sales, it can influence buying decisions over time.