What is Social Selling?

Social selling uses social media to find and engage potential customers. It's about building relationships, not just pushing sales messages. In B2B, where relationships are key, social selling can be very effective.

This approach often involves sharing valuable content on platforms like LinkedIn. Sales reps might comment on prospects' posts or join relevant group discussions. The goal is to become a trusted advisor, not just a vendor.

Social selling can help reps identify new prospects and research existing ones. It provides insights into what potential customers care about. This can lead to more relevant and timely outreach.

Many B2B companies train their sales teams in social selling techniques. It's seen as a way to adapt to changing buyer behaviors. When done well, social selling can lead to more conversations and ultimately more sales.