What is White Label?

White label refers to products or services produced by one company but sold under another company's brand. In B2B, it's a way for companies to offer new products without developing them from scratch.

For example, a software company might white label a CRM system. They'd rebrand it and sell it as their own product. This lets them expand their offering quickly and cost-effectively.

White labeling can be beneficial for both parties. The original producer increases sales without marketing costs. The seller can offer more products without investment in development.

Many B2B companies use white labeling as part of their growth strategy. It can help them enter new markets or complement their existing products. However, it's important to choose white label partners carefully to ensure quality.