What is Win Rate?

Win rate is the percentage of sales opportunities that result in closed deals. It's a key metric for measuring sales performance. In B2B, where deals can be complex and take time, tracking win rate is crucial.

To calculate win rate, divide the number of won deals by the total number of opportunities. For example, if you win 30 out of 100 deals, your win rate is 30%.

Analyzing win rate can reveal a lot about your sales process. A low win rate might indicate problems with lead quality, sales skills, or your offering. Improvements in win rate can significantly boost revenue.

Many B2B companies track win rates closely. They might look at win rates by product, sales rep, or customer type. This helps identify areas for improvement and best practices to replicate.