What is Yield Management?

Yield management is about maximizing revenue by adjusting pricing based on demand. While it's common in industries like hotels and airlines, it's also used in some B2B contexts.

In B2B, yield management might involve changing prices based on factors like order volume, delivery time, or customer segment. The goal is to optimize the balance between price and demand.

This approach requires good data analysis and forecasting. You need to understand patterns in demand and how price changes affect buying behavior. Many companies use specialized software for yield management.

While less common in B2B than B2C, some industries like advertising and SaaS use yield management techniques. It can help maximize revenue, especially for businesses with fixed capacity or perishable inventory.