We all know the importance of networking and building relationships. And there's no better place to do that than at Dreamforce, the premier event for the global Salesforce community. This massive conference brings together thousands of professionals from every industry, making it the ultimate opportunity to expand your network and gain valuable insights.

What is Dreamforce?

Dreamforce is Salesforce's massive annual user conference, taking over San Francisco each September. It's a multi-day event packed with over 2,700 breakout sessions, trainings, and keynotes delivered by industry experts. Attendees get hands-on with the latest Salesforce products through demos and immersive experiences. With over 170,000 customers, partners, and employees convening, Dreamforce provides unmatched networking opportunities. The real value lies in the connections made that drive new business and career growth. It's the centerpiece event for the global Salesforce community.

For four whirlwind days each September, Dreamforce transforms the city into a sprawling sales and networking playground. The streets are abuzz with suited professionals hustling between hotels, convention centers, and after-parties. It's a non-stop hustle, with each attendee looking to make connections that could pay dividends long after the event wraps.

Where Learning and Networking Intersect

Of course, Dreamforce isn't just about schmoozing – it's an unparalleled opportunity for professional development too. With over 2,700 breakout sessions, certified trainings, and hands-on workshops led by industry luminaries, you'll gain insights that give you a competitive edge.

  • Breakout Sessions: Dive deep into specific industries, products, and strategies across multiple tracks. These sessions allow you to upskill while rubbing elbows with potential prospects.
  • Keynotes: Hear directly from elite thought leaders and C-suite execs from major brands. Their big-picture insights are pure sales inspiration.
  • Certification Trainings: Buff up your Salesforce skills and credentials through comprehensive training programs.
  • Hands-On Learning: Get up-close and hands-on with the latest Salesforce products through demos and accelerators.

The learnings you take away aren't just valuable – they're incredible icebreakers and conversation starters for working the networking circuit.

Dreamforce Parties & After-Hours

Some of the most impactful networking happens after the day's sessions wrap up. Dreamforce's after-party scene is the definition of "work hard, play hard." These soirees, hosted by sponsors and exhibitors, are where you'll make connections that pay off big-time down the road.

Each night, the streets around Moscone Center transform into a lively party district, with venues ranging from swanky hotel ballrooms to grungy nightclubs to private bashes at jaw-dropping estates. You'll need to be strategic with your evenings – there are way too many parties to hit them all.

Need a few can't-miss party highlights from Dreamforce 2023? Industry buzz is still swirling around:

  • AppExchange Partner Kickoff at UNIOS Tent: Equal parts celebration and networking, this circus-themed throwdown let 3,500 top partners feast, drink, and make new BFFs.
  • The Campground at Dreamforce: Part outdoor lounge, part concert venue, all good vibes. Major acts like Lil Nas X, Michelle Branch, and 24kGoldn kept the crowds dancing all night.
  • CRMIT Solutions VIP Reception: This ultra-exclusive soiree hosted 200 VIP clients and prospects on the terrace of Hotel VIA's stunning penthouse suite. The premium networking ops and panoramic city views were unmatched.

But the real value comes from working the room at any party, no matter how big or small. As legendary salesman Zig Ziglar said: "You can get everything in life you want if you'll just help enough other people get what they want." Embrace that mindset and focus on making genuine connections rather than pushing your own agenda.

Also Read: Post-Event Strategies for B2B Growth

Dreamforce 2024 After Parties and Events Dates

Dreamforce 2024 is scheduled to take place September 17-19 in San Francisco, California. Mark your calendars for these pivotal dates. Tickets will be available soon—stay tuned for updates!

Registration Details:

Registration for Dreamforce opens in early June 2024. To secure your spot for the in-person experience:

  1. Visit the Dreamforce Homepage: When registration opens, click the "Register" button.
  2. Create Your Account: If this is your first Salesforce event, you’ll need to create an account. This will give you access to registration details, recommended sessions, the agenda builder, and much more.
    • Returning Attendees: Use your existing Salesforce event account. Simply log in with the same email and password. If you’ve forgotten your password, use the "Forgot Password" link to reset it.
  3. Complete Your Registration: Provide a few additional details, choose your hotel, and select your conference pass.

And that's it! You're all set to immerse yourself in the Dreamforce experience in San Francisco, CA.

Stay tuned for further updates and get ready for an incredible event!

Also Read: SaaStr After Parties

Dreamforce 2024 Insider Tips

With an experience as massive as Dreamforce, a little preparation goes a long way:

  1. Conduct Thorough Pre-Event Research: Thoroughly study the event schedule in advance and formulate a strategic plan for prioritizing sessions. Preview attendee lists on community platforms and identify prospective leads or key contacts to pursue.
  1. Maintain Professional Presence: You will be representing your company brand while making critical first impressions. Ensure your attire and demeanor are appropriately professional - leave casual wear behind and dress to impress.
  1. Allocate Time for Networking: While the educational sessions are invaluable, dedicate sufficient unstructured time to explore the campus, visit lounges/meetup hubs, and attend after-party events. Fostering new connections should be a top priority.
  1. Conserve Energy Strategically: Dreamforce demands endurance. Moderate alcohol consumption, take restful breaks as needed, and maintain energy through proper nutrition and adequate sleep.
  1. Divide and Conquer: If feasible, attend with colleagues to distribute responsibilities and expand collective coverage.
  1. Prompt Post-Event Follow-Up: After the conference, consolidate notes and promptly follow up with all new connections via email, LinkedIn, or other relevant channels to solidify relationships.


There's a saying that "great salespeople are great prospectors." At Dreamforce, you'll be a true prospector, digging into many networking opportunities to find valuable leads and partnerships. Embrace the hustle, have a plan, and you'll return to the office energized with fresh connections guaranteed to impact your bottom line.

Sayali Kamble

Sayali is a Content Executive at SMARTe. She specialises in creating informative B2B marketing and sales content.

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All your questions, answered.

Are there any after-parties focused on specific technologies or solutions?

Definitely! Many companies host after-parties showcasing their latest technologies, solutions, and innovations. These events provide a deeper dive into specific products or services discussed during Dreamforce sessions.

How can I find out about Dreamforce after-parties and events?

Stay informed through official Dreamforce channels and follow event sponsors on social media.

Do I need to register for Dreamforce after-parties and events?

Registration requirements vary depending on the event. Some after-parties and events may require advance registration or RSVPs to secure a spot due to limited capacity or exclusive access. It's advisable to check the event details and registration instructions provided by the organizers to ensure smooth entry.

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