Salesforce Corporation, a global leader in customer relationship management (CRM) software, is renowned for its innovative approach to enhancing business productivity and customer satisfaction. The Salesforce has significantly transformed the way businesses connect with their customers, employees, partners, and investors. Salesforce provides a broad spectrum of services including sales, service, marketing automation, analytics, application development, IoT integration and more — all powered by the Customer 360 Platform. Founded in 1999 by Marc Benioff and Parker Harris, Salesforce has consistently pushed the boundaries of traditional CRM approaches. It was the first company to successfully leverage cloud computing for CRM, thus providing businesses with a more cost-effective and flexible solution compared to traditional on-premises systems. Salesforce's cloud-based CRM platform allows companies to manage their customer interactions in a streamlined manner across various channels including phone, email, social media and in-person communications.
One of the core tenets of the Salesforce Corporation corporate description is its commitment to corporate social responsibility. Salesforce has integrated philanthropy into its business model with its 1-1-1 model, whereby it donates 1% of its product, 1% of its equity and 1% of employee hours back to the communities it serves. This innovative approach to corporate philanthropy has garnered the company significant recognition and praise.