What is Firmographics?

Firmographics are key facts about companies. They tell us things like how big a company is, what it does, and where it's located. Sales teams use this info to find the right customers to sell to.

With firmographics segmentation, you can group similar companies together. This helps you make better sales plans. For example, you might focus on tech companies with over 100 workers.

Good firmographic data helps you make smarter choices. It shows you who to sell to and how to reach them. You'll spend less time on leads that don't fit your product.

In B2B sales, firmographics are very important. They help you understand your market better. You can change your sales pitch to fit each company's needs.

The better your firmographic data, the stronger your sales plan will be. It's all about selling the right thing to the right company at the right time.