What is Lead Scoring?

Lead scoring is a way to rank leads based on their value to your company. It helps sales teams prioritize their efforts. In lead scoring, you assign points to leads based on various factors.

These factors might include the lead's job title, company size, or engagement with your content. For example, a lead who downloaded a whitepaper might get more points than one who just visited your website.

The goal of lead scoring is to identify your hottest leads. These are the ones most likely to buy. By focusing on high-scoring leads, sales teams can work more efficiently.

Lead scoring should be a team effort between sales and marketing. It needs to be reviewed and updated regularly. As you learn more about what makes a good lead for your business, you can refine your scoring model.