Best Sales Enablement Tools in 2025: The Only Guide You’ll Need

Sales teams today face more pressure than ever. Buyers are more informed. Deals take longer to close. And competition is just a click away.

That’s where sales enablement tools come in.

These platforms help your sales reps stay organized, close faster, and personalize every interaction. They give your team the right content, data, and training—right when they need it.

In this guide, we’ll break down what a sales enablement tool is, why it matters in 2025, and how to choose the best one for your business.

What Is a Sales Enablement Tool?

A sales enablement tool is software that helps sales teams sell more effectively. These tools give reps access to:

• Sales content (presentations, case studies, playbooks)
• Buyer intent and engagement data
• Guided selling workflows and automation
• Training and coaching modules
• CRM integration and reporting

Whether you're onboarding new reps, improving lead follow-up, or aligning sales and marketing—these tools make your process faster and smarter.

Why Sales Enablement Tools Matter in 2025

The B2B sales process has changed. Today’s buyers expect relevant, fast, and personalized interactions.

Here’s why having the right tool matters:

• 60% of the buying journey happens before a rep even talks to the lead
• Reps using sales enablement platforms are 50% more likely to hit quota
• Teams with structured enablement processes see win rates rise by 49%
• Top-performing sales orgs use multiple enablement tools to streamline outreach, training, and analytics

Without a strong sales tech stack, your team risks falling behind.

What to Look for in a Sales Enablement Tool

Not every tool fits every sales org. Before choosing a platform, look for these must-have features:

1. Content Management

Centralize all sales collateral in one place. Reps should easily find, customize, and send the right content based on buyer stage or persona.

2. CRM Integration

The best tools plug directly into CRMs like Salesforce, HubSpot, or Pipedrive—so reps never need to switch tabs.

3. Sales Training and Coaching

Look for tools that support onboarding, call recording, role-playing, and AI-driven feedback. These features help reps improve faster.

4. Analytics and Reporting

See which content performs best, which reps are most productive, and where deals are getting stuck. Insights drive better decisions.

5. Automation and Workflows

Speed up outreach, follow-ups, and reporting. Some tools include playbooks, templates, and auto-suggestions to improve efficiency.

Top Benefits of Using Sales Enablement Software

• Faster onboarding: Get new reps productive in weeks, not months ‍
• Improved content usage: Know what’s working and share it faster ‍
• Better buyer engagement: Send relevant content at the right time ‍
• Stronger sales and marketing alignment: Shared visibility = fewer gaps ‍
• More closed deals: Reps stay focused, informed, and proactive

Who Needs Sales Enablement Tools?

• B2B sales teams looking to scale outreach and performance ‍
• Revenue operations leaders aiming to improve process and alignment ‍
• Sales managers who want deeper insights into team performance ‍
• Marketing teams who create content but don’t know if reps are using it

If you rely on a CRM, outbound prospecting, or multi-touch sales cycles—you’ll benefit from the right enablement stack.

In the next section, we’ll explore the Top 21 Sales Enablement Tools for 2025—including their features, pricing, pros, and who should use them.

21 Best Sales Enablement Tools for 2025

1. SMARTe

SMARTe is a top B2B data and sales intelligence platform. It helps sales and marketing teams find and connect with the right prospects. The platform offers real-time data, powerful filters, and automation tools. With global coverage and high accuracy, SMARTe makes prospecting faster and smarter.

Key Features

• Real-time CRM data enrichment
• AI filters to find your ideal buyers ‍
• Technographics and firmographics data
• GDPR and CCPA-compliant contact sourcing
• Verified emails and direct dial phone numbers
• Easy integration with Salesforce, HubSpot, Outreach, and more
• Build and export segmented lead lists
• Auto-clean and validate your data regularly

Pros

• Very accurate global contact and company data
• Easy-to-use list building with smart filters
• Integrates smoothly with top CRMs and tools
• Follows global privacy laws
• Offers tailored data enrichment services

Cons

• Some features may need onboarding to use well

Pricing

SMARTe offers custom pricing. Costs depend on your team size, data needs, and tools used. Contact them for a quote.

Who Should Use It

Sales and marketing teams that need clean, accurate contact data. Great for global prospecting. Perfect for SDRs, ABM teams, and RevOps. Also useful for teams focused on CRM health and automated lead generation.

2. Showpad

Showpad is a powerful all-in-one sales enablement platform. It combines content management, sales training, and coaching in one system. Using AI, it helps sales reps deliver the right content to the right prospect at the right time.

Key Features

• AI-powered content recommendations based on buyer behavior
• Centralized hub for content, training, and onboarding
• Interactive coaching with peer review and role-play simulations
• Easy integration with your existing CMS and DAM systems
• Real-time insights on what content works best

Pros

• Strong alignment between sales training and content delivery
• Helpful coaching features for improving rep performance
• Insightful analytics on content usage and engagement

Cons

• Requires onboarding to fully understand the platform
• Pricing details are not listed publicly

Pricing

Custom pricing available upon request. Contact Showpad directly.

Best For

Mid-sized to large sales teams that want a single platform for training, coaching, and content sharing with AI support.

3. Seismic

Seismic is an enterprise-grade sales enablement platform designed to align sales and marketing. It offers dynamic content delivery, advanced analytics, and personalized training experiences. Large companies use it to improve buyer engagement across complex sales cycles.

Key Features

• Intelligent content management with advanced search
• Personalized microsites for training and presentations
• Real-time collaboration between sales and marketing
• Analytics to track content engagement and performance
• Deep CRM integration and AI-powered recommendations

Pros

• Extremely powerful analytics and reporting features
• Helps large teams stay aligned and efficient
• Highly customizable for different sales motions

Cons

• Not suitable for small or lean sales teams
• Learning curve for new users

Pricing

Custom pricing. Contact Seismic for a tailored quote.

Best For

Enterprises with complex sales structures and the need for high-touch content and training delivery.

4. Brainshark

Brainshark specializes in video-based sales training and coaching. It helps sales reps stay ready for every sales conversation through bite-sized learning, interactive assessments, and readiness scorecards.

Key Features

• Create custom training videos and learning paths
• AI-based scoring for rep performance assessments
• Track training progress with real-time dashboards
• Onboarding modules to ramp up new hires
• Integration with CRMs and LMS platforms

Pros

• Strong focus on training and rep readiness
• Scalable for teams of all sizes
• Easy-to-understand dashboards

Cons

• Not built for managing sales content or collateral
• Limited enablement features outside of training

Pricing

Custom pricing available through Brainshark’s sales team.

Best For

Companies that need to improve sales readiness and deliver structured, ongoing training.

5. Bigtincan

Bigtincan is a mobile-first sales enablement platform. It offers smart content delivery, adaptive learning, and AI-powered automation. It’s ideal for sales teams on the move or in the field.

Key Features

• Mobile apps for iOS and Android with full feature access
• AI-driven content recommendations and learning paths
• VR and AR content support for immersive product demos
• Security and access controls for regulated industries
• Customizable interface for specific industries

Pros

• Best-in-class mobile experience
• Works well in field sales environments
• Tailored features for industries like retail, pharma, and manufacturing

Cons

• Some features may feel overwhelming for small teams
• Pricing not transparent on the website

Pricing

Custom quotes available based on your team’s needs.

Best For

Field sales teams, mobile-first organizations, or industries with specific compliance and access needs.

6. ClearSlide

ClearSlide helps sales teams manage content and drive engagement through a single interface. It includes live presentations, guided selling, and real-time analytics to help reps win more deals.

Key Features

• Content recommendations based on sales stage and buyer behavior
• One-click content sharing with live tracking
• Auto-sync with CRM to log rep activity
• Real-time engagement metrics (views, clicks, time spent)
• Easy file organization and version control

Pros

• Simple interface for fast content sharing
• Sales stage-based content suggestions
• Auto-logs to CRM to save time for reps

Cons

• Setup may require integration with existing tools
• No public pricing

Pricing

Pricing available on request from ClearSlide’s sales team.

Best For

Sales teams looking for simple, streamlined content sharing and engagement tracking.

7. Guru

Guru is a knowledge management tool built for real-time access. It stores key sales answers, product details, and playbooks in a searchable format and surfaces them in workflows like Slack or your browser.

Key Features

• Real-time knowledge cards delivered in apps like Slack, Chrome, or Teams
• AI suggests the right answer to reps based on conversations
• Tags, boards, and collections for clean organization
• Usage tracking and insight into most used knowledge
• Workflow integrations to reduce rep friction

Pros

• Helps sales teams access key information instantly
• Smooth integration with popular work tools
• Easy to maintain a single source of truth

Cons

• Focuses more on knowledge management than sales content or training
• No deep video training or content analytics

Pricing

Custom pricing. Contact Guru for more details.

Best For

Teams who need instant access to up-to-date information across tools.

8. Slack

Slack isn’t a traditional sales enablement platform, but it plays a critical role in team communication. It enhances collaboration through real-time messaging, file sharing, and integrations with sales tools.

Key Features

• Organized team channels for sales, deals, and enablement
• Huddles and video calls for real-time conversation
• Integrates with CRMs, enablement tools, and productivity apps
• File and link sharing across channels
• Searchable history for easy access to past content

Pros

• Boosts team collaboration and alignment
• Flexible and easy to use
• Strong app ecosystem

Cons

• Not purpose-built for content or training
• Can become noisy if not well-organized

Pricing

Free version available. Paid plans start at $7.25 per user/month.

Best For

Any sales team that values strong internal communication and real-time coordination.

9. Salesloft

Salesloft is a leading sales engagement platform. It helps reps automate outreach, track buyer activity, and manage deals through advanced analytics and CRM syncing.

Key Features

• Automated cadences for email, calls, and tasks
• Call recording and AI-generated summaries
• Real-time opportunity and pipeline tracking
• Detailed analytics and reporting
• Integrates with Salesforce, HubSpot, and more

Pros

• Powerful automation to scale outreach
• Insightful reports for sales leaders
• Great for mid-size to large teams

Cons

• Can get expensive with add-ons
• No built-in VoIP (needs a third-party tool)

Pricing

Custom pricing. Contact Salesloft for detailed plans.

Best For

Sales teams focused on outbound outreach, pipeline visibility, and deal acceleration.

10. Groove

Groove is a sales engagement and productivity tool built specifically for Salesforce users. It automates daily tasks, improves outreach, and tracks activity across accounts.

Key Features

• Native Salesforce integration (no API needed)
• Multi-channel cadences for email and LinkedIn
• Email and meeting tracking with engagement insights
• Mobile app for prospecting on the go
• Deep reporting on sales activities

Pros

• Extremely efficient for Salesforce-based teams
• Easy setup and rep-friendly UI
• Strong customer support

Cons

• Less flexible for teams not using Salesforce
• Can be pricey at scale

Pricing

Estimated range: $5,000–$70,000/year depending on team size and plan.

Best For

Salesforce-first sales teams looking for automation, cadence building, and deep analytics.

11. Cirrus Insight

Cirrus Insight brings Salesforce directly into your inbox. It helps reps track emails, schedule meetings, and log activity without switching tools.

Key Features

• Email, meeting, and calendar sync with Salesforce
• Automated drip campaigns and follow-ups
• Real-time tracking for opens, clicks, and attachment views
• Easy integration with Gmail and Outlook
• Mobile access and scheduling tools

Pros

• Affordable pricing for small teams
• Saves time by reducing data entry
• Strong calendar and scheduling tools

Cons

• Requires frequent re-login on some setups
• Less flexible compared to full-featured engagement platforms

Pricing

Starts at $14 per user/month. Higher plans available.

Best For

Small to medium businesses using Salesforce that want affordable email and scheduling automation.

12. Highspot

Highspot is a powerful sales enablement platform that helps sales teams deliver the right content at the right time. It combines content management, training, and analytics to improve sales performance. Highspot uses artificial intelligence to personalize content recommendations and track how buyers engage with materials.

Key Features

• AI-driven content recommendations
• Content and pitch tracking
• In-app training and sales onboarding modules
• Integrations with Salesforce, Microsoft Dynamics, and others
• Real-time buyer engagement analytics

Pros

• Easy-to-use interface with modern design
• Strong content organization and tracking
• Detailed insights into what content drives results

Cons

• Can be expensive for startups or small sales teams
• Some advanced features require training to use effectively

Pricing

Highspot does not list prices publicly. You need to contact them for a custom quote based on your team size and needs.

Who Should Use It

Mid-size to enterprise-level sales teams looking for a content-driven, analytics-backed sales enablement solution.

13. Mindtickle

Mindtickle is a leading sales readiness and training platform. It focuses on preparing reps for real-world selling through gamified learning, assessments, and coaching. It helps sales leaders identify skills gaps and coach reps toward quota.

Key Features

• Gamified learning and microlearning paths
• AI-based coaching and skill improvement
• Sales readiness and competency assessments
• Training dashboards and performance analytics
• Content delivery and LMS capabilities

Pros

• Engaging and fun training experience
• Helps measure rep progress with clear data
• Ideal for new rep onboarding and upskilling

Cons

• Limited support for sales content sharing
• Best used alongside a separate content management tool

Pricing

Pricing is available upon request.

Who Should Use It

Large sales teams and enterprises focused on skill-building, onboarding, and continuous sales training.

14. DocSend

DocSend is a secure document sharing and sales tracking tool. It allows sales reps to control who sees their documents and track how long prospects engage with each page. It’s ideal for sharing sales decks, proposals, and product documents securely.

Key Features

• Secure document sharing with password protection
• Real-time tracking and engagement analytics
• Version control and update sharing
• CRM and G Suite integrations
• Email link tracking

Pros

• Easy to use and set up
• Great for understanding how buyers interact with content
• Helps refine pitch decks and proposals

Cons

• Lacks advanced training and coaching tools
• Best for content engagement rather than learning

Pricing

Starts at $10 per user per month.

Who Should Use It

B2B sales teams and startups looking to securely share documents and gain insights into buyer behavior.

15. Outreach

Outreach is a leading sales engagement platform designed to help sales teams manage and automate outreach across channels. It combines email, calls, and tasks into one platform, supported by analytics and AI to improve pipeline performance.

Key Features

• Multi-step outreach automation (Cadence)
• AI-based deal health insights
• Meeting scheduling and task reminders
• CRM sync and performance tracking
• Analytics dashboard for sales managers

Pros

• Excellent for scaling outreach and follow-ups
• Time-saving automation features
• Strong reporting capabilities

Cons

• Costly for smaller teams
• Onboarding required to set up sequences and rules

Pricing

Pricing is customized. You’ll need to contact Outreach directly.

Who Should Use It

Growth-stage companies and enterprise sales teams needing scalable engagement tools with analytics.

16. Salesforce Sales Cloud (Enablement Suite)

Salesforce Sales Cloud is a powerful CRM with built-in sales enablement tools. It helps sales reps manage content, follow playbooks, and get personalized training using AI. Since it's fully integrated into Salesforce, it's ideal for teams already using the platform.

Key Features

• Sales content management
• AI insights via Einstein Analytics
• Guided selling and playbooks
• Customizable training paths
• CRM and workflow automation

Pros

• Centralizes CRM and enablement in one platform
• Flexible and highly customizable
• Strong ecosystem of apps and integrations

Cons

• Steep learning curve
• Higher cost depending on plan

Pricing

Starts at $25 per user/month. Enablement features require higher-tier plans.

Who Should Use It

Salesforce users wanting native sales enablement and training built into their CRM.

17. Allego

Allego is a modern sales enablement platform with a focus on mobile and video-based training. It helps sales reps learn on the go, share knowledge, and stay updated with the latest messaging and content.

Key Features

• Video coaching and performance feedback
• Peer-to-peer content sharing
• Microlearning with short-form content
• Real-time analytics
• Offline access via mobile app

Pros

• Mobile-friendly and flexible
• Great for peer learning and coaching
• Encourages knowledge sharing across teams

Cons

• Content storage and search could be more advanced
• Pricing not publicly listed

Pricing

Available upon request.

Who Should Use It

Sales teams looking for mobile-first, video-based sales coaching and onboarding.

18. Qstream

Qstream is a microlearning and sales training platform designed to reinforce learning over time. It uses quizzes and challenges to improve knowledge retention and track skill development.

Key Features

• Scenario-based microlearning
• AI-driven knowledge retention
• Performance tracking dashboards
• Real-time coaching alerts
• LMS and CRM integrations

Pros

• Quick and easy-to-consume lessons
• Great for ongoing rep development
• Boosts long-term retention

Cons

• Not ideal for deep or complex training
• Limited document/content management

Pricing

Custom pricing available upon request.

Who Should Use It

Sales leaders who want to reinforce training in small bursts and improve long-term sales readiness.

19. Mediafly

Mediafly is a sales enablement and content experience platform. It helps sellers deliver engaging, interactive presentations while providing detailed buyer insights. The platform supports offline use and integrates with major CRMs.

Key Features

• Interactive content and pitch creation
• Advanced content engagement analytics
• CRM and DAM system integrations
• Mobile and offline presentation mode
• Sales content personalization

Pros

• Excellent for field sales and remote selling
• Strong offline support
• Great buyer engagement tracking

Cons

• Interface could be more intuitive
• Some features require training

Pricing

Contact Mediafly for a tailored pricing plan.

Who Should Use It

B2B sales teams creating custom presentations and needing deep engagement insights.

20. Enable.us

Enable.us is a modern digital sales room platform. It helps sales teams collaborate with buyers using a shared space to share content, answer questions, and guide them through the sales journey.

Key Features

• Personalized digital sales rooms
• Buyer-side engagement analytics
• Drag-and-drop content sharing
• CRM and marketing tool integrations
• Custom branding and templates

Pros

• Simple setup and user-friendly
• Focused on buyer experience
• Helps shorten sales cycles

Cons

• Still maturing as a platform
• Lacks some training functionality

Pricing

Pricing is available on request.

Who Should Use It

Sales reps creating personalized buyer journeys and looking to streamline engagement.

21. LevelJump (by Salesforce)

LevelJump is a Salesforce-native sales enablement tool focused on onboarding, training, and tracking results. It connects training activities directly to CRM performance metrics.

Key Features

• Outcome-based onboarding
• Custom learning paths
• Direct CRM integration
• Real-time training analytics
• Progress tracking tied to sales metrics

Pros

• Seamless with Salesforce
• Helps measure the ROI of training
• Automates onboarding workflows

Cons

• Best for Salesforce customers only
• Basic content library features

Pricing

Contact Salesforce for LevelJump pricing.

Who Should Use It

Sales teams using Salesforce who want measurable, performance-based onboarding and enablement.

Conclusion

Sales enablement tools are no longer optional. They are must-haves for any team that wants to close more deals, move faster, and stay ahead. Whether you're focused on training, content delivery, outreach, or data — there's a tool on this list for your needs.

Pick the one that fits your team size, tech stack, and goals. Start with a demo or trial when possible. The right platform will give your reps more time to sell and help you win more often.