What is the Forrester B2B Summit EMEA?

The Forrester B2B Summit EMEA (Europe, Middle East, and Africa) is a major annual conference hosted by Forrester, one of the world's most influential research and advisory firms. It's a premier event for Business-to-Business (B2B) leaders to get research-backed frameworks, insights, and strategies to navigate complex market changes and drive revenue growth.

When and where is the B2B Summit EMEA 2025 being held?

The event will take place on October 6–8, 2025, in London, UK. It is usually offered as a hybrid event, with both an in-person conference and a digital experience option.

Who should attend the B2B Summit EMEA?

The summit is designed for B2B executive and functional leaders who are responsible for revenue growth and go-to-market strategy. Key attendees include: CMOs/Marketing Leaders (Demand Generation, Portfolio Marketing, ABM) CSOs/Sales Leaders (Sales Enablement, Sales Operations) Product Leaders (Product Management, Product Marketing) Revenue Operations (RevOps) and Customer Success Executives

Join SMARTe at Forrester’s B2B Summit EMEA 2025

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The B2B world is changing faster than ever. Buyers are self-directed, research-driven, and heavily influenced by AI. Buying groups are growing, and decision-making is becoming more complex. This new reality has created Buying Mayhem — a wave of chaos that every B2B leader is trying to manage.

For marketing, sales, and product teams, this chaos is more than a challenge. It’s an opportunity to lead transformation. That’s why SMARTe is joining Forrester’s B2B Summit EMEA 2025 to help leaders turn this market disruption into a roadmap for growth.

Event Details: London & Digital

Detail	Information
Dates	October 6–8, 2025
Location	London, UK, & Digital
Focus	Mastering Buying Mayhem, Accelerating Revenue Transformation, and Achieving Cross-Functional Alignment
Attendees	Marketing, Sales, Demand Generation, and Product Leaders

The event brings together top B2B minds from across the world to explore how to thrive amid change. Attendees will gain practical frameworks, expert insights, and proven strategies to drive clarity, alignment, and sustainable revenue growth.

What You’ll Learn at B2B Summit EMEA 2025

This year’s summit focuses on four core pillars of modern B2B growth.

1. Build Trust with Modern Buyers

Understand how the buyer journey is changing. Learn to build genuine trust through authenticity and personalized engagement.

2. Evolve Go-To-Market Strategy and Leadership

Redefine your GTM strategy and leadership approach. Discover how to adapt in an age shaped by data, AI, and automation.

3. Transform the Revenue Engine

See how successful organizations connect marketing, sales, and operations. Learn how to create a single, high-performing revenue process that drives growth.

4. Innovate Execution with Technology

Explore how advanced data, automation, and generative AI can help you make smarter decisions and execute faster.

Tackling the Root of B2B Chaos: The Data Divide

At the heart of every go-to-market challenge lies one major problem — Data Chaos.

Disconnected, inconsistent, and decaying data prevent teams from understanding their buyers and aligning effectively. Without a single, reliable source of truth, even the strongest GTM plans lose momentum.

That’s where SMARTe helps global enterprises regain control. Our mission is to turn fragmented data into a unified, high-performance GTM engine — one that fuels precision targeting, better alignment, and faster growth.

Hear from the Expert: Sanjay Gala, CEO of SMARTe

We’re excited to announce that Sanjay Gala, Founder and CEO of SMARTe, will be a spotlight speaker at Forrester’s B2B Summit EMEA 2025.

He will join Miki Steele from Uber and Harjeet Singh from Finastra. Together, they will share how global enterprises overcome Data Chaos to succeed in today’s GTM landscape.

In his session, Sanjay will share data-driven strategies to overcome Data Chaos and build a connected revenue process. He’ll walk attendees through the practical steps leading B2B organizations are taking to:

Replace data silos with unified customer intelligence
Enrich CRM systems with accurate, validated contact data
Make smarter go-to-market decisions powered by real-time insights

Attendees will gain a clear, actionable understanding of how accurate data can unlock cross-functional growth and revenue performance.

Why This Summit Matters

Forrester’s B2B Summit EMEA is more than an event — it’s where the future of B2B transformation is being shaped. It gives leaders the clarity and tools needed to lead confidently through the chaos of modern buying.

As a trusted B2B data partner, SMARTe is excited to join this conversation and share our perspective on solving the data challenges holding GTM teams back.

Join us in London or online as we explore how to master the mayhem, align your teams, and build a smarter, data-driven path to growth.

How to Register for Forrester’s B2B Summit EMEA 2025

Ready to be part of one of the most impactful B2B marketing and sales events of the year? Registration for Forrester’s B2B Summit EMEA 2025 is now open.

You can attend the event in person in London or virtually anywhere.

👉 Join SMARTe at Forrester’s B2B Summit EMEA 2025 by clicking here

Tanya Priya

B2B sales specialist Tanya Priya excels in cold calling and prospect engagement strategies. At SMARTe, as Associate Sales Manager, she helps enterprises build stronger sales development workflows through proven techniques.

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