9 Best Salesforce Data Enrichment Tools in 2025

Salesforce is only as powerful as the data inside it. Dirty, outdated, or incomplete records hurt your pipeline and waste your team’s time. That’s where Salesforce data enrichment tools come in.

These tools fill in the gaps with fresh, verified B2B data—emails, phone numbers, firmographics, and technographics—so your sales and marketing teams can focus on outreach, not research.

Here are the 9 best tools to enrich Salesforce data in 2025. Each tool is reviewed with its core features, pricing, strengths, weaknesses.

1. SMARTe

SMARTe is a sales intelligence platform that enriches Salesforce with accurate, real-time contact and company data. It helps GTM teams clean, complete, and scale their CRM records using verified global data.

Once integrated with Salesforce, SMARTe fills in missing details like work email, mobile number, job title, company name, size, industry, location, and revenue. You can enrich leads manually, automatically, or in bulk. It works for inbound and outbound use cases.

SMARTe offers 250M+ B2B contact records, 64M+ company profiles, and 50+ tracked technologies. With up to 70% mobile number coverage in North America and 50% across EMEA, APAC, and LATAM, it makes cold calling smoother and more effective.

Its enrichment engine updates records in real time. You get job change alerts, champion tracking, and buyer committee visibility. SMARTe also helps shorten lead forms, match accounts accurately, and improve routing inside Salesforce.

This tool is built for global coverage and local accuracy, backed by constant data refreshes and strong compliance.

Key Features

• Real-time Salesforce data enrichment
• 250M+ contacts and 64M+ companies globally
• Auto-fill missing CRM fields with accurate info
• Champion/job change tracking
• Advanced search and segmentation filters
• Chrome extension for LinkedIn and web prospecting
• Single API for contact and company enrichment

Lead scoring and routing support using 55+ attributes

Pros

• High mobile number availability (Up to 70% in NA)
• Accurate, compliant, and globally refreshed data
• Strong job change alerts and contact tracking
• Built-in filters to qualify and score leads fast
• Seamless CRM and form enrichment

Cons

• Heavier learning curve for smaller teams

Pricing

SMARTe uses custom pricing based on your needs. This includes Salesforce integration, enrichment volume, and user seats.

You must contact sales to get a personalized quote.

2. Cognism

Cognism is a GDPR-compliant B2B data platform built for sales and revenue teams. It connects directly with Salesforce to enrich leads, contacts, and accounts with verified contact and company data.

Once integrated, Cognism fills in missing fields like job title, seniority, email, mobile number, company size, industry, and revenue. It updates records in real time or on a schedule. You can also run manual enrichments for bulk updates.

Cognism is known for its Diamond Verified phone data. These numbers are tested by a human research team before being added. This reduces bounce rates and improves call connection.

It supports intent signals, technographic filters, and advanced segmentation inside Salesforce. Ideal for teams targeting EMEA, North America, and compliant outbound.

Key Features

• Real-time and scheduled enrichment in Salesforce
• Verified mobile numbers and work emails
• Auto-enrichment for new and existing records
• Technographics and intent signals
• GDPR and CCPA compliant data
• Custom field mapping and filters

Pros

• High phone number accuracy
• Global data coverage, strong in EMEA
• Full Salesforce integration
• Trusted for privacy and compliance

Cons

• No free version or trial
• Requires sales contact for pricing
• Less focused on SMBs

Pricing

Cognism uses a custom pricing model. It depends on your team size, Salesforce users, and enrichment volume.

• No free plan
• Paid plans typically start around $15,000/year
• Includes enrichment, access to Diamond Verified data, and CRM integrations

You’ll need to request a demo for exact pricing.

3. Kaspr

Kaspr is a LinkedIn-based data enrichment tool designed for EMEA sales teams. It enriches Salesforce by adding verified emails and phone numbers from LinkedIn and other public sources.

You can extract contact data while browsing LinkedIn using Kaspr’s Chrome extension. With one click, that data is pushed into Salesforce. It also supports bulk enrichment using CSV uploads.

Kaspr focuses on GDPR-compliant data. It offers direct sync with Salesforce, automated enrichment flows, and smart field mapping to reduce manual effort.

It’s simple, fast, and built for teams that rely on LinkedIn prospecting.

Key Features

• Enrich LinkedIn contacts into Salesforce in one click
• Verified work emails and mobile numbers
• Bulk CSV enrichment and cleanup
• Chrome extension for live prospecting
• GDPR-compliant workflows
• Auto-mapping to Salesforce fields

Pros

• Very easy to use
• Strong LinkedIn integration
• Reliable data for Europe-based prospects
• Affordable entry-level plans

Cons

• Limited data for regions outside Europe
• No company-level insights or intent data
• Basic enrichment compared to advanced platforms

Pricing

Kaspr offers flexible pricing based on usage:

• Free Plan: 15 email + 5 phone credits/month ‍
• Starter: $49/month – unlimited emails + 1,200 phone credits/year ‍
• Business: $79/month – unlimited emails + 2,400 phone credits/year ‍
• Enterprise: Custom quote for teams

Great for SDRs and small teams doing LinkedIn-based prospecting.

4. ZoomInfo

ZoomInfo is a top B2B data platform built for sales and marketing teams. It connects directly with Salesforce to enrich your CRM with verified contact and company details. The platform is ideal for North American businesses.

ZoomInfo scans your Salesforce records and fills in missing fields. This includes business emails, direct dials, job titles, industry, company size, and more. It works in real time and also supports scheduled enrichment.

It also helps with form optimization. ZoomInfo can auto-fill form fields and capture data from abandoned forms. Its daily data health scans help keep your CRM clean and ready for outreach.

ZoomInfo’s biggest strength is its large and accurate North American database. It helps you build complete buyer profiles and improve lead quality across your pipeline.

Key features:

• Extensive North American B2B contact coverage
• Real-time and scheduled data enrichment
• Auto-fill form fields and abandoned form tracking
• Daily database health scanning

Pros:

• Robust data quality tools
• Excellent for North American prospecting

Cons:

• Pricing not publicly listed
• May be less relevant outside North America

Pricing:

• Contact sales for a quote

5. Clay

Clay is a powerful enrichment platform that connects to over 75 data sources. It works well with Salesforce and uses waterfall enrichment to fill missing contact details.

Here’s how it works. Clay scans your Salesforce records for gaps. Then, it pulls data from several providers in order—one after another—until the field is filled. This helps you get the most complete and accurate data possible.

Clay adds emails, phone numbers, job titles, social links, and company info. It also uses AI for lead research and message writing. You can scrape websites, automate enrichment, and trigger updates inside your CRM.

Clay is a good fit for teams that need flexible, fast, and deep enrichment. But CRM features are only available in higher plans, and you may need to review the compliance of some data sources.

Key features:

• Access to 50+ data providers
• Automated list building and enrichment
• Web scraping and AI research assistant
• AI message drafting

Pros:

• Multiple data sources for thorough enrichment
• Automation saves significant time

Cons:

• Compliance concerns with some data sources
• CRM integration only on higher-tier plans

Pricing:

• Free: 100 credits/month
• Starter: $149/month
• Explorer: $349/month
• Pro: $800/month (includes CRM integrations)

6. Gong

Gong enriches Salesforce with real-time conversation intelligence. It does not add emails or phone numbers like traditional enrichment tools. Instead, it fills Salesforce with insights from sales calls, meetings, and emails.

Gong captures every customer interaction. It then analyzes the data using AI to surface key details like objections, buying signals, deal risks, and next steps. These insights are pushed directly into Salesforce fields and activity logs.

This turns your Salesforce into a complete record of deal activity. Reps don’t have to enter notes manually. Leaders get full visibility into pipeline health. GTM teams can filter, segment, and act on real-time sales behavior.

Gong doesn’t enrich contact fields. It enriches deal records with live buyer signals. It is best for teams that want to track sales motion, improve forecasting, and reduce CRM blind spots.

Key features:

• Conversational intelligence and customer interaction analysis
• Data-driven coaching
• Call recordings and transcripts
• Automated enrichment workflows

Pros:

• Deep insights into sales conversations
• Enhances coaching and team performance

Cons:

• Does not provide direct contact data
• Pricing can be high for small teams

Pricing:

• Priced per user; contact for a quote

7. Crunchbase

Crunchbase enriches Salesforce with fresh company data. It focuses on firmographic and funding insights. This helps sales teams qualify leads and discover growing accounts.

Once connected, Crunchbase fills in missing company details. It adds data like industry, headcount, revenue range, funding rounds, leadership, and recent news. You can set rules to auto-enrich records or update fields in bulk.

Crunchbase is not built for contact enrichment. It does not provide emails or phone numbers. Instead, it gives deep business insights to support lead scoring, segmentation, and account-based strategies.

It works best for teams targeting startups, scaleups, and fast-growing tech companies. If your GTM motion depends on timing, funding events, or market signals, Crunchbase adds that layer to Salesforce.

Key features:

• 45+ auto-updated data fields in Salesforce
• Automated workflows for funding events
• Search and create new accounts within Salesforce
• Built-in dashboards for analytics

Pros:

• Saves significant manual data entry time
• Excellent for tracking funding and company milestones

Cons:

• Focuses on company, not individual, data
• Higher-tier pricing for CRM integration

Pricing:

• Pro: $49/month
• Business/API: from $199/month (includes Salesforce integration)

8. Revenue.io

Revenue.io enriches Salesforce with real-time engagement and intent data. It does this by capturing phone calls, emails, and rep activities across the sales process. The platform then pushes insights directly into Salesforce fields and reports.

Unlike tools that enrich with firmographics or contact data, Revenue.io focuses on behavioral enrichment. It adds call outcomes, talk duration, objection handling, and sentiment insights to existing Salesforce records.

Every call and email is auto-logged and linked to the right lead, contact, or opportunity. This gives teams full visibility into rep activity and buyer engagement—without manual input.

Revenue.io is best for teams that want to improve sales performance tracking, coaching, and forecasting accuracy. It doesn’t add new leads. It enriches existing ones with real-time sales activity and conversation data.

Key features:

• Automates 99% of manual data entry
• Contextual call guidance for reps
• Dynamic engagement sequences within Salesforce
• Conversation-derived insights for better interactions

Pros:

• Major time savings for sales reps
• Real-time, actionable guidance

Cons:

• Focused on sales activity, not contact enrichment
• Custom pricing may be a barrier for small teams

Pricing:

• Custom pricing based on team size and needs

9. Clearbit

Clearbit is a popular B2B enrichment tool that plugs directly into Salesforce. It adds firmographic, technographic, and demographic data to your leads, contacts, and accounts in real time.

Once connected, Clearbit scans your Salesforce records for missing or outdated fields. It fills in key data points like company size, industry, revenue, tech stack, job title, location, and LinkedIn URLs. This helps reps qualify leads faster and route them to the right team.

You can also set up auto-enrichment workflows. When a new lead enters Salesforce, Clearbit enriches the record instantly—without manual effort. It also works with web forms, shortening them while capturing full details behind the scenes.

Clearbit is best for GTM teams that need fast, accurate data to improve scoring, segmentation, and personalization. It doesn't just add data—it makes Salesforce smarter and cleaner.

Key Features

• Real-time Salesforce data enrichment
• Over 100+ firmographic and technographic data points
• Enrichment for leads, contacts, and accounts
• Auto-enrichment for inbound leads and form fills
• Chrome extension for manual lookup
• Custom field mapping and filtering
• Built-in GDPR-compliant workflows

Pros

• Fast, real-time enrichment
• Reduces form fields without losing data
• Deep company insights improve targeting
• Easy Salesforce setup and mapping

Cons

• No direct phone numbers or mobile data
• Limited contact data compared to some competitors
• Premium plans may be expensive for startups

Pricing

Clearbit offers usage-based and custom pricing:

Clearbit offers usage-based and custom pricing:

• Free Plan: Basic tools and API access ‍
• Business Plan: Starts around $20,000/year (based on CRM seats and data usage) ‍
• Enterprise Plan: Custom pricing with advanced features and volume access

You’ll need to contact their sales team for a full quote based on your Salesforce setup and monthly enrichment volume.

Conclusion

Keeping Salesforce data clean, complete, and current is no longer optional. It’s the foundation for better targeting, faster lead routing, and smarter selling.

The right Salesforce data enrichment tool helps you add verified emails, phone numbers, firmographics, technographics, and real-time updates — all without manual work.

Whether you want to fix bad data, enrich inbound leads, or find missing contacts in your pipeline, tools like SMARTe, Cognism, ZoomInfo, and Clay help you do it at scale. Choose the tool that matches your market, data needs, and budget.

The result? More connections, better conversations, and a faster path to revenue.