What is Lead Generation?

Lead generation is the process of attracting potential customers to your business. It's about finding people who might be interested in your product or service. In B2B sales, lead generation is a crucial first step.

There are many ways to generate leads. You might use content marketing, social media, or trade shows. Email campaigns and webinars are also common tactics. The goal is to get potential customers to show interest in your offering.

Good lead generation focuses on quality, not just quantity. You want leads that match your ideal customer profile. These leads are more likely to turn into actual sales.

Lead generation is ongoing. It feeds your sales pipeline with new opportunities. Without it, your business might struggle to grow. That's why many companies invest heavily in lead generation strategies.