11 Best Account-Based Marketing Software to Reach High-Value Accounts in 2025

Looking for the best account-based marketing software to power your ABM strategy in 2025?

I tested over 40 platforms and handpicked the top 11 account-based marketing  tools that actually help B2B teams target the right accounts, run campaigns that convert, and support sales with real results.

In this guide, you’ll find:

• A quick summary of each ABM tool
• Key features that stood out during testing
• Pros and cons based on real use
• Pricing info wherever available
• What each platform is best suited for

No fluff. No copy-paste vendor claims. Just clear, honest insights to help you choose the right account-based marketing platform for your business.

Let’s dive into the top ABM tools for 2025.

TL;DR: What are the best ABM tools for B2B in 2025?

Here are the top 11 account-based marketing (ABM) tools B2B teams use in 2025 to target high-value accounts, run personalized campaigns, and align sales and marketing:

1. SMARTe – Real-time B2B data enrichment, verified emails and phone numbers, advanced filters, and CRM sync. ‍
2. Terminus – Multi-channel ABM platform with intent data, account scoring, and LinkedIn audience sync. ‍
3. Demandbase One – Enterprise ABM software with engagement insights, buyer intent signals, and CRM integrations. ‍
4. 6sense – Predictive ABM platform using AI, buying stage tracking, and revenue forecasting. ‍
5. RollWorks – Easy-to-use ABM solution with quick setup, budget-friendly plans, and sales alerts. ‍
6. Metadata.io – Paid ad automation platform for ABM using AI-driven targeting and campaign testing. ‍
7. ZoomInfo Marketing – Advanced intent-based targeting, in-market scoring, and multi-channel campaigns. ‍
8. Madison Logic – ABM tool focused on intent data, ROI tracking, and cross-channel ad delivery. ‍
9. Influ2 – Person-based ABM ads with 1:1 targeting, individual engagement data, and CRM sync. ‍
10. Salespanel – Real-time website tracking, lead scoring, and marketing-to-sales alignment. ‍
11. Leadfeeder – Identifies anonymous website visitors, scores accounts, and integrates with CRM tools.

How I Tested the Best ABM Platforms

This list comes from testing over 40 account-based marketing platforms. I didn’t rely on vendor claims or secondhand reviews. Every tool was tested to see how well it supports real ABM programs for B2B teams.

I focused on platforms built for account-based marketing. That means tools that help you find the right accounts, engage them across channels, work closely with sales, and track results.

Each platform was reviewed for:

• Targeting and account segmentation
• Multi-channel outreach like email, ads, and web
• Intent signals and buyer insights
• CRM integration and sales coordination
• Reporting that links activity to pipeline and revenue

I also tested how strong the B2B data was. Because without accurate data, your targeting and outreach won’t work. Only platforms that delivered real value across these areas made the final list.

11 Best Account-Based Marketing Software

1. SMARTe

SMARTe is not a complete account-based marketing (ABM) platform, but it helps B2B teams run better ABM campaigns.

It does not handle campaign flows or engagement tracking. Instead, SMARTe solves a big challenge for ABM teams: finding the right accounts and reaching the right decision-makers.

With over 284 million B2B contacts, 64 million company profiles, and insights on 50,000 technologies, SMARTe gives you verified data for accurate targeting. It supports global outreach across North America, EMEA, APAC, and LATAM.

You can use its filters, browser extension, and CRM integrations to build lists, enrich contacts, and manage data faster.

If you're running ABM campaigns, SMARTe fills the data gap. It gives you the accuracy and coverage needed to reach your best-fit accounts.

This is not just a mention because it’s our tool. We added SMARTe here because it solves one of the hardest parts of ABM: getting the right data in place.

Key Features

• Verified emails and mobile numbers for reliable outreach
• Real-time data enrichment to keep account details up to date
• Advanced filtering by company size, revenue, SIC codes, and more
• CRM integrations for easy data syncing and streamlined workflows
• Global data coverage for international targeting
• Chrome extension for quick, browser-based prospecting

Pros

• Delivers high-quality, verified contact data
• Keeps lead and account info current with live updates
• Filters allow for precise ABM targeting
• Supports global campaigns with wide regional coverage
• CRM-ready to speed up workflows

Cons

• Not a complete account-based marketing (ABM) platform

Pricing

SMARTe uses a simple credit-based model with no user license fees and unlimited users.

• Free Plan: $0 for 10 credits per month. No credit card needed.
• Pro Plan: $25 for 50 credits per month ($0.50 per credit).
• Enterprise Plan: Starts at $15,000. Maximum you’ll pay is $0.30 per credit, and the price drops with volume. For 1M credits, it’s $0.20 per credit and can go lower if you need more.

Best For

• B2B sales and marketing teams focused on ABM
• Companies targeting accounts across multiple regions
• Teams needing accurate data and fast CRM syncing
• Organizations building high-intent lists for faster pipeline movement

SMARTe GTM Intelligence

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2. Terminus

Terminus is a mature account-based marketing platform built for B2B teams running complex outreach programs. I’ve used it while supporting a SaaS company in the mid-market segment. Our focus was on targeting large accounts with long sales cycles. Terminus gave us the tools to stay coordinated across sales and marketing.

What stood out to me was how it handled data. We synced our CRM, used Bombora for intent signals, and ran campaigns across LinkedIn and display ads. The platform tracked account engagement in real time, which helped us stay focused on accounts showing strong activity. Website visits, ad clicks, and email responses all showed up in one view.

Getting the system up and running took some prep. We had to clean up some fields in the CRM and review our audience segments before launch. Once the setup was done, the interface became easy to work with. It helped our teams stay informed without needing to switch between tools.

Key Features

• Multi-channel advertising across display, retargeting, and LinkedIn
• CRM and marketing automation platform integrations
• Account scoring and segmentation based on engagement and firmographics
• Real-time sales alerts with account activity tracking
• Intent data support from Bombora and other providers
• Unlimited LinkedIn audience syncing and website visitor tracking
• ABM scorecards showing campaign impact on pipeline

Pros

• Supports multi-channel campaigns from a single platform
• Brings sales and marketing teams together with shared data
• Clear reports with useful insights
• Works well for companies with layered buying committees

Cons

• Setup needs planning, especially for CRM sync
• Interface has many features that may take time to explore fully

Pricing

• Starts at $10 per user per month
• Can go up to $30 per user per month, billed annually
• Offers a free starter version with basic tools
• Includes a free trial for new users

Best For

• B2B companies with long and multi-touch sales cycles
• Sales and marketing teams targeting shared account lists
• Organizations in technology, finance, or healthcare
• Teams looking for ABM tools with ad targeting, intent data, and CRM integration

3. Demandbase One

Demandbase One is a well-established account-based marketing platform used by B2B companies to focus their efforts on high-value accounts. I worked with a client in enterprise IT who used Demandbase to align their sales and marketing teams. The goal was to improve targeting and reduce wasted effort on low-fit leads.

In practice, Demandbase One helped us identify active accounts using intent data, then prioritize them based on behavior. We set up targeted display ads, personalized content for visitors on the website, and created segmented lists for email campaigns. The platform kept all teams working from the same account list, which made campaign planning smoother.

What I appreciated was the depth of insights. The system tracked account-level engagement and pushed real-time alerts to sales when signals changed. We also used the analytics to understand which channels and messages moved deals forward. It took some time to learn the full feature set, but once we got used to it, the workflow became more natural.

Key Features

• Account segmentation and targeting based on intent and engagement
• Multi-channel engagement including advertising, email, and website personalization
• CRM and marketing automation integrations with tools like Salesforce, HubSpot, and Marketo
• Real-time alerts triggered by buyer behavior across channels
• Custom audience creation and targeting
• Account engagement and revenue reporting across the full ABM funnel

Pros

• Strong use of intent data to find and focus on key accounts
• Seamless integrations with popular CRM and MAP tools
• Scales well for enterprise-level ABM programs
• Detailed analytics that connect marketing actions to pipeline growth

Cons

• Learning the platform can take time due to its broad feature set
• Pricing may not suit small teams or early-stage companies

Pricing

• Custom pricing based on company size and required modules
• Typically suited for mid-sized to large enterprises
• No fixed price listed publicly
• Requires a personalized quote from the sales team

Best For

• Enterprise and fast-growing B2B organizations
• Teams using intent signals to guide multi-channel outreach
• Sales and marketing teams focused on pipeline acceleration
• Companies managing complex buying cycles across industries

4. 6sense Revenue AI for Marketing

6sense Revenue AI is one of the more advanced ABM platforms I’ve worked with. It’s built for B2B teams that want to use predictive insights to plan better campaigns and improve pipeline outcomes. I used it while supporting a SaaS client with a large outbound team and complex buyer journeys. We needed deeper insight into which accounts were ready to engage, and 6sense delivered on that front.

The platform helped us surface intent signals from accounts that weren’t yet on our radar. We could see where each account was in the buying journey—whether they were still exploring or close to a decision. That made it easier to time our outreach. We also used it to run cold email, ad, and website campaigns tailored to specific stages.

One thing I noticed was how well it tied marketing and sales together. Sales reps got real-time alerts when key accounts showed high activity. This kept the team focused and improved follow-ups. Learning the platform took time, but the results became clear once campaigns were running. It worked best when both marketing and sales were aligned and using the same data.

Key Features

• Predictive analytics to identify in-market accounts based on intent signals
• Buying stage tracking to adjust messaging by journey phase
• Time-based targeting to reach accounts during peak interest
• Multi-channel orchestration across email, ads, and website content
• Real-time insights for sales teams on account activity and engagement
• Integrations with Salesforce, HubSpot, Marketo, LinkedIn, and more
• Revenue forecasting based on current signals and historical trends
• Guided onboarding and support for long-term success

Pros

• Accurate targeting with real-time account insights
• Higher engagement rates from precise segmentation
• Strong integrations prevent data silos
• Sales and marketing alignment improves follow-up and focus
• Helps reduce cycle time and improve return on ad spend

Cons

• Requires a strong ABM foundation to get full value
• Higher price point, often best for mid-size or enterprise teams
• Licensing model may increase costs with large user bases
• Feature depth can overwhelm lean teams or new users

Pricing

• No fixed public pricing
• Plans typically start at $25,000 per year
• Full-feature plans can exceed $100,000 annually
• Enterprise plans may reach $300,000+ per year ‍
• Free version available with limited access

Best For

• Mid-size and enterprise B2B companies with aligned GTM teams
• Marketing and sales teams using AI-powered ABM tools
• Organizations running multi-channel campaigns based on intent
• Sectors like technology, SaaS, and business services with long sales cycles

5. RollWorks

RollWorks is a flexible account-based marketing platform built for B2B teams. It helps you find, reach, and convert high-value accounts using intent data, ad targeting, and automated sales alerts. I tested this platform to see how well it supports teams at different stages of their ABM journey.

It stands out for teams looking to get started quickly with structured targeting and multi-channel marketing campaigns. While testing, I found the UI clean and the setup process simple. It didn’t take long to launch a basic campaign. What I liked most was the built-in intent alerts. They make it easy for sales to jump in when an account is heating up.

That said, I noticed the ad personalization options feel a bit limited compared to some advanced ABM software. But for the price and ease of use, it’s a solid choice for small to mid-sized teams.

Key Features

• Machine learning-based account identification and segmentation
• Campaign orchestration across display, social, and retargeting channels
• CRM and marketing automation integrations (Salesforce, HubSpot, and more)
• Account Spike Detection and automated sales alerts
• Simple interface for fast campaign setup and list syncing
• Engagement and performance tracking in-platform or within connected CRMs

Pros

• Budget-friendly for small to mid-sized teams
• Easy onboarding and quick campaign launches
• Seamless integration with most B2B marketing stacks
• Scales with growing team needs and program complexity

Cons

• Advanced analytics may not meet enterprise-level demands
• Some limits in customization for complex ABM campaigns
• Fewer automation options compared to high-end ABM platforms

Pricing

• Starts at under $1,000 per month
• Custom pricing available for larger or growing teams
• No free plan, but options match different team sizes and budgets
• Transparent pricing built for small to mid-sized businesses

Best For

• SMBs starting out with ABM tools or moving from traditional demand generation
• Teams that need fast setup, low complexity, and strong CRM connections
• Marketing and sales groups focused on reaching key accounts across digital ads
• Companies looking for simple, scalable account-based marketing software

6. Metadata.io

Metadata.io is a performance-focused ABM platform built for B2B teams that run paid ads to drive demand. It helps automate audience targeting, campaign setup, and budget planning—so you spend less time on manual work.

I tested this platform to see how well it handles fast-moving ABM campaigns. It stood out for one big reason: you can quickly test different ads across LinkedIn, Facebook, and Google. The automation engine builds audiences, tests creatives, and shifts budgets with almost no setup. That saves time and helps you find what works faster.

It also uses company firmographic, technographic, and intent data to build better-targeted audiences. This cuts down wasted ad spend and makes campaigns more efficient.

The downside? It focuses mostly on paid ads. It’s not built for teams that want to run organic ABM or outbound content. And if you prefer full control, the automation may feel limiting. But if your goal is to scale paid campaigns with less effort, Metadata.io is a smart pick.

Key Features

• Automated audience targeting using firmographic, technographic, and intent data
• Campaign orchestration across LinkedIn, Facebook, Google Ads, and programmatic channels
• AI-powered budget optimization and real-time A/B testing
• CRM and marketing automation integrations (Salesforce, HubSpot, Marketo)
• Performance dashboards with detailed account based marketing metrics
• Automated campaign setup, optimization, and reporting
• Supports large-scale testing of creative, channel, and audience combinations

Pros

• Reduces time spent on manual ad operations
• AI helps improve campaign efficiency and targeting
• Fast testing cycles to improve pipeline quality
• Strong support for scaling large paid ABM programs
• Clear performance tracking for ROI measurement

Cons

• High cost may not suit smaller teams or early-stage programs
• Learning curve for users new to automation
• Limited support for non-paid ABM strategies
• Less manual flexibility for teams who prefer full control

Pricing

• Starts at around $3,950 per month (standard plan)
• Custom pricing for enterprise-scale features
• No free plan available
• Cost depends on ad spend, usage, and required features

Best For

• B2B teams with established digital ad budgets
• Marketers focused on scaling paid social and search campaigns
• Teams that want to automate high-volume ABM testing
• Companies needing strong CRM and MAP integrations for tracking

7. ZoomInfo Marketing

ZoomInfo Marketing is built for B2B teams running serious account-based marketing. It helps you spot in-market accounts, target them with the right ads, and move them through the funnel. You can run campaigns across display, email, social, and even SMS. It connects tightly with sales tools, so leads don’t fall through the cracks.

I tested this platform to see how well it handles ABM. The in-market scoring worked better than expected. It helped me find accounts that were actually looking to buy. I liked how easy it was to build audience lists using filters. The handoff to sales felt smooth because of its CRM sync and visitor tracking.

Key Features

• Over 300 filters to segment accounts
• In-market scoring to find ready-to-buy leads
• Ads across email, display, social, and SMS
• Built-in DSP for targeted ad placement
• Tracks website visitors and fills in missing data
• Connects with CRM and sales tools

Pros

• Great for finding and scoring high-intent accounts
• Easy to sync data between marketing and sales
• Strong multi-channel campaign control
• Scales well for bigger ABM teams

Cons

• Can feel complex for smaller teams
• Needs time to learn the full setup

Pricing

• Custom quotes only
• No public pricing; demo needed

Best For

• B2B teams doing large-scale ABM
• Companies with strong sales and marketing sync
• Teams focused on data-backed targeting

8. Madison Logic

Madison Logic helps you reach the right accounts at the right time. It’s built for ABM teams that want to speed up pipeline using intent data and digital ads. The platform connects campaign targeting with real buyer signals. That means your ads show up when your buyers are actually in-market—across display, video, and social. It also gives you detailed insights into how accounts engage and which efforts drive revenue.

I tested this platform to see how well it supports real ABM motion. The intent data stood out. It didn’t just suggest accounts—it showed real buyer behavior trends. I liked how easy it was to set up cross-channel ads and see live campaign impact. Running multi-touch programs across channels felt less like guesswork, more like strategy.

Key Features:

• Intent-based targeting to find in-market accounts
• Programmatic ads across display, video, and social
• Real-time analytics for account engagement
• ROI tracking built into the platform
• Integrates with CRMs and MAPs like Salesforce and Marketo

Pros:

• Intent signals help time campaigns better
• Easy to scale across multiple ad channels
• Sharp engagement data makes campaign tuning simple
• Works well with existing marketing tech

Cons:

• Heavy focus on paid ads, not much for owned or organic ABM
• Pricing isn’t transparent and setup can feel complex for small teams

Pricing:

• Custom pricing only
• Must request a demo and scoping call

Best For:

• B2B marketers driving pipeline with paid ads
• Teams focused on buying signals and data-first ABM
• Enterprise companies that need intent-based targeting across channels

9. Influ2

Influ2 flips the ABM game by targeting real people inside target accounts—not just companies. It helps B2B teams get personal with decision-makers through 1:1 ads on channels like LinkedIn, Facebook, and Google. That means you’re not just reaching a job title or a company, you’re speaking directly to the exact buyer you want.

I tested Influ2 to see if it could actually cut through the noise. What stood out? The level of detail I got from its engagement data. I could see who clicked, how often, and even how long they viewed the ad. It’s like getting a peek inside your buyer’s mind. With CRM sync, I could move warm leads to sales faster, backed by actual behavior, not just guesses.

Key Features:

• Person-based targeting with ad delivery to real buyers
• Engagement tracking at the individual level
• CRM integration to link ad data to pipeline
• A/B testing, custom creatives, and personalized campaigns
• Syncs with your existing ABM tech stack

Pros:

• Makes your ads feel 1:1, not 1-to-many
• Lets sales know who’s actually engaging, not just impressions
• Gives you control to test, learn, and adjust fast
• Clean CRM handoff with full behavior context

Cons:

• Only works with paid media, not organic ABM
• Needs strong data and CRM hygiene
• Not cheap if you’re a small team

Pricing:

• No fixed pricing shared publicly
• Custom quotes based on usage
• Demo needed to unlock full feature access

Best For:

• B2B teams that want to reach buyers, not just accounts
• Marketers focused on ad personalization and conversion
• Companies with strong CRM systems and mature ABM programs

10. Salespanel

Salespanel is an ABM tool built for B2B teams that want marketing and sales to work better together. I tested this platform and found it helpful for tracking how your target accounts behave on your website. It shows what pages they visit, how long they stay, and what they click.

The best part? You can use that data to trigger personalized actions—like sending an email, scoring a lead, or syncing details to your CRM. That means your sales team knows exactly who’s interested and when to follow up.

It combines lead tracking, scoring, and syncing in one place. This helps you build pipeline faster and reach the right people at the right time. If you want to connect marketing efforts to real sales results, Salespanel is a smart, simple option.

Key Features:

• Real-time website tracking and behavioral segmentation
• Lead and account scoring based on firmographic and intent signals
• Multi-channel workflows across email, website, and retargeting platforms
• Lookalike audience creation for ad campaigns
• Integrates with CRMs like Salesforce and Pipedrive, and tools like Mailchimp

Pros:

• Helps sales prioritize outreach using accurate scoring
• Connects marketing activity with sales outcomes
• Seamless setup with CRM and email tools
• Drives higher-quality pipeline with actionable website insights

Cons:

• Less brand recognition compared to larger ABM tools

• Advanced features may need technical setup

Pricing:

• Custom pricing based on account size and feature needs

• No public plans; demo available on request

Best For:

• B2B companies looking to connect website data with CRM workflows
• Teams focused on intent-based lead scoring and engagement
• Mid-market businesses aiming for ABM growth without complex setup

11. Leadfeeder

Leadfeeder helps you turn anonymous website traffic into real sales opportunities. It shows you which companies visit your site, what pages they view, and how often they return. This gives sales teams a clear picture of who’s interested and how to follow up.

At its core, Leadfeeder supports ABM by connecting intent signals with firmographic data. I tested this platform to spot high-intent accounts early in the funnel. It stood out for how fast it surfaces visitor data and fits into the sales workflow.

Key Features

• Identifies companies visiting your website, even if they don’t fill out a form
• Scores leads based on visit behavior and buying intent
• Sends lead alerts and automates follow-ups
• Connects with CRMs like Salesforce and HubSpot
• Easy-to-read analytics on who’s engaging and why

Pros

• Great at uncovering hidden leads from your site
• Helps sales teams focus on high-intent accounts
• Works smoothly with existing CRMs and email tools
• Simple UI makes setup quick and learning curve low

Cons

• Lacks broader campaign orchestration across multiple channels
• Mainly focused on website visitor intel, not full ABM execution

Pricing

• Starts at $79/month for basic features
• Custom plans available for larger teams

Best For

• B2B companies wanting to convert website visits into sales leads
• Sales teams that need quick insights into buyer intent
• Businesses looking for a lightweight ABM data layer without complex setup

What Is Account Based Marketing Software?  

Account Based Marketing (ABM) software helps sales and marketing teams find, engage, and convert high-value accounts. It automates the most time-consuming tasks, making outreach more precise and effective.  

Here’s what it does:  

• Find the right accounts – Identify prospects that match your ideal customer profile (ICP). ‍ ‍
• Personalize outreach – Use data to craft targeted campaigns. ‍ ‍
• Engage across channels – Connect through email, social media, and ads. ‍ ‍
• Track and improve – Measure results and adjust strategies.  

I have seen how the right ABM tool brings teams together and drives real growth. It’s a game-changer.

What features should you look for in an account-based marketing platform?

A good ABM platform should help you find the right accounts, reach them across channels, and measure results tied to revenue. Key features to look for include:

• Advanced account targeting with firmographic, technographic, and intent filters ‍
• Multi-channel orchestration across email, ads, social, and web ‍
• Real-time intent signals that show which accounts are ready to buy ‍
• CRM integration to sync marketing and sales data ‍
• Reporting and analytics that show how ABM efforts impact pipeline and deals

If a platform lacks strong data or can’t support team alignment, it might slow your campaigns instead of helping them.

How do ABM tools help align marketing and sales teams?

ABM tools bring marketing and sales onto the same page by focusing both teams on a shared list of high-value accounts. They make it easier to:

• Share insights and data in real time
• Trigger alerts when target accounts show buying intent
• Coordinate outreach across channels
• Track how both teams are influencing the pipeline

When used right, ABM tools reduce silos, improve handoffs, and help both teams close more deals together.

Conclusion  

The right ABM software helps you find and engage high-value accounts. It makes outreach personal and improves results. Some tools focus on intent data. Others offer multi-channel campaigns or AI-powered automation.  

The best choice depends on your goals. A good platform saves time, aligns teams, and boosts conversions. Pick the one that fits your needs and start turning prospects into customers.