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Having access to high-quality contact data isn't just a luxury. It's a necessity for sales teams aiming to stay competitive and exceed their targets. The right contact database providers can transform prospecting efforts. It can dramatically boost conversion rates.

In this guide, we will explore seven leading B2B data providers. You'll learn about their features, pricing, and unique selling points. This information will help you make an informed decision for your business.

What Is a B2B Contact Database?

Before we explore the providers, let's clarify what a B2B contact database is. We'll also discuss why it's important for your sales strategy.

A B2B contact database is a comprehensive collection of business information. It includes:

  • Company names and profiles
  • Contact details of key decision-makers
  • Industry classifications
  • Revenue data
  • Employee demographics
  • Technographic data

This wealth of information allows sales teams to target prospects precisely. It matches their ideal customer profile (ICP). This streamlines the prospecting process. It also increases the likelihood of successful engagements.

Why Your Business Needs a Robust B2B Contact Database

You need a B2B database for many reasons. Here are a few:

  1. Accelerated Prospecting: Quickly identify and reach out to sales qualified leads. This significantly reduces time spent on manual research.
  2. Enhanced Targeting: Use detailed firmographic and technographic data. This helps tailor your outreach for maximum impact.
  3. Improved Sales Intelligence: Gain insights into your target accounts' pain points. Understand their buying signals and decision-making processes.
  4. Higher Conversion Rates: Focus on high-quality, verified targeted leads. You'll see a marked improvement in your conversion metrics.
  5. Efficient Resource Allocation: Prioritize your efforts on accounts most likely to convert. This optimizes your team's time and energy.

Now, let's dive into our comprehensive review of the top B2B contact database providers for 2024.

Top 7 Best B2B Contact Database Providers

We've carefully selected the best B2B contact database providers to elevate your outreach efforts. This handpicked list showcases top solutions that can transform your prospecting and sales performance.



SMARTе is a powerful sales intelligence tool. It offers a comprehensive solution for B2B prospecting and data enrichment.

Key Features:

  • SMARTe has a global database with over 226 million contacts and 60 million companies. Data is verified each time you use it to ensure it stays fresh and accurate.
  • Get notifications when key contacts change jobs. In a fast-moving market with high turnover, this feature helps you adapt quickly and keep valuable relationships.
  • SMARTe provides technographic data to track over 30,000 technologies worldwide. With 55+ data attributes, you can target accounts precisely, even those using competitor solutions.


  • High data accuracy with frequent updates
  • User-friendly interface suitable for teams of all sizes
  • Robust integration capabilities with major CRM platforms
  • Competitive pricing compared to some enterprise solutions


  • Offers a free trial
  • Paid plans start at $25
  • Custom enterprise solutions available

Best For:

Sales teams seeking a balance of comprehensive data, advanced features, and value for money.

2. ZoomInfo SalesOS

Source: Zoominfo

ZoomInfo is a well-established name in the sales intelligence world. It's known for its comprehensive database and advanced features.

Key Features:

  • Extensive database with 70+ million direct dials and 174+ million email addresses
  • Sophisticated buyer intent data
  • Website visitor tracking and identification
  • Advanced company and contact search capabilities


  • Robust integrations with major CRM and sales engagement platforms
  • Highly accurate and frequently updated data
  • Powerful intent data for identifying in-market buyers


  • Higher price point compared to some competitors
  • Can be overwhelming for smaller teams or those new to sales intelligence tools


Custom pricing based on needs and team size. Generally, on the higher end of the spectrum.

Best For:

Large sales teams and enterprises requiring a comprehensive sales intelligence solution.

3. Apollo.io

Source: Apollo.io

Apollo.io distinguishes itself with its AI-powered approach to lead scoring and prospecting.

Key Features:

  • 275+ million contact database
  • AI-driven lead scoring and recommendations
  • Chrome extension for easy data capture from LinkedIn and other sites
  • Built-in sales engagement tools


  • User-friendly interface with intuitive workflows
  • Strong balance of data quality and affordability
  • Continuous AI-driven improvements to lead recommendations


  • Some users report occasional data accuracy issues in certain industries
  • Advanced features may require a learning curve


  • Free plan available with limited features
  • Paid plans start at $49/user/month (annual billing)
  • Custom pricing for larger teams

Best For:

Growing sales teams looking for an all-in-one sales prospecting and engagement solution.

4. Clearbit

Source: Clearbit

Now part of HubSpot, Clearbit leverages AI and machine learning. It provides high-quality B2B data and enrichment services.

Key Features:

  • 30+ million verified global contacts
  • AI-powered data enrichment and cleansing
  • Reveal tool for identifying anonymous website visitors
  • Extensive API capabilities for custom integrations


  • Exceptional data accuracy and freshness
  • Strong focus on data compliance and privacy
  • Seamless integration with HubSpot and other major platforms


  • Higher price point for advanced features
  • May be overkill for teams primarily seeking basic contact data


  • Free plan available with limited features
  • Paid plans range from $50 to $275/month
  • Custom pricing for enterprise needs

Best For:

Data-driven marketing and sales teams requiring deep insights and enrichment capabilities.

5. LeadIQ

Source: LeadIQ

LeadIQ focuses on streamlining the prospecting workflow. It offers efficient data capture and enrichment tools.

Key Features:

  • One-click prospecting from LinkedIn and other sites
  • Automatic enrichment of 40+ data points
  • Job change alerts for key accounts
  • Native integrations with popular CRMs and sales tools


  • Extremely user-friendly with minimal learning curve
  • Helps maintain data accuracy within your CRM
  • Competitive pricing for small to medium-sized teams


  • Database size may be smaller compared to some competitors
  • Limited advanced search and filtering options


  • Free plan available with basic features
  • Paid plans start at $39/user/month (annual billing)
  • Custom pricing for larger teams

Best For:

Sales teams looking to streamline their LinkedIn prospecting and data enrichment processes.

6. Lusha

Source: Lusha

Lusha has gained popularity for its easy-to-use Chrome extension. It focuses on data privacy and compliance.

Key Features:

  • Chrome extension for quick data capture
  • 100+ million business profiles and 60+ million email addresses
  • GDPR and CCPA compliant data collection
  • API access for custom integrations


  • Strong emphasis on data accuracy and compliance
  • User-friendly interface suitable for teams of all sizes
  • Flexible pricing options including a free tier


  • Limited advanced search and filtering capabilities
  • Some users report inconsistent data quality in certain regions


  • Free plan available with limited monthly credits
  • Paid plans start at $29/user/month (annual billing)
  • Enterprise pricing available upon request

Best For:

Teams prioritizing ease of use and data compliance, particularly for LinkedIn prospecting.

7. Prospect IQ by Klenty

Source: Prospect IQ by Klenty

Prospect IQ has rapidly emerged as a frontrunner in the B2B data space. It offers an impressive combination of data quality and innovative features.

Key Features:

  • Vast database of 220+ million verified contacts
  • Unique "Waterfall Lead Enrichment" model leveraging multiple data sources
  • 26+ advanced filters for precise targeting
  • LinkedIn Prospector Chrome extension for seamless data capture
  • Email and phone number verification tools


  • High data accuracy due to multi-source verification
  • User-friendly interface suitable for both small teams and enterprise users
  • Flexible pricing model allowing you to pay only for the data you need


  • Relatively newer player in the market compared to some competitors
  • May have less coverage in certain niche industries


  • Email credits start at $40/month for 1000 credits (annual billing)
  • Phone credits start at $40/month for 200 credits (annual billing)
  • Custom enterprise plans available

Best For:

Sales teams looking for high-quality data with flexible pricing options.

Choosing the Right B2B Contact Database Provider: Key Considerations

When evaluating B2B contact database providers, keep these critical factors in mind:

  • Data Quality and Accuracy: This should be your top priority. Look for providers with rigorous verification processes and frequent data updates.
  • Database Size and Coverage: Ensure the provider has a substantial database. It should cover your target industries and regions.
  • Ease of Use: The platform should be intuitive. It should align with your team's workflows.
  • Integration Capabilities: Seamless integration with your existing CRM and sales tools is crucial. It maximizes efficiency.
  • Compliance and Data Privacy: With regulations like GDPR and CCPA, choosing a compliant provider is non-negotiable.
  • Pricing and ROI: Consider not just the cost, but the potential return on investment. Base this on the provider's features and data quality.
  • Customer Support and Training: Robust support and training resources can significantly impact your team's success with the tool.
  • Unique Features: Look for providers offering innovative features. These should align with your specific needs, such as intent data or AI-powered recommendations.

Also Read: Best Technographic Data Providers

Build a High-Quality B2B Contact Database with SMARTe

Creating a strong B2B contact database is key for good sales and marketing. The method you use depends on your company's size, resources, and needs.

The best way to build a high-quality B2B contact database is by using SMARTe.

SMARTe Offers several advantages over other solutions:

  • Its nearly 50% less expensive
  • SMARTe lets you connect with up to four time more contacts (Notably, SMARTe includes 70% mobile data coverage in North America and more than 50% coverage globally)
  • You can access over 226 million fresh global contacts  
  • It provides precise technographic targeting and real-time job changes updates.

To see how SMARTe can enhance your B2B contact database and improve your marketing strategies book a demo now!!!

Robin Ittycheria

Robin is SMARTe's Head of Products. He is passionate about translating data insights into actionable contact data.

Prospect on any site or LinkedIn using SMARTe

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All your questions, answered.

How can I get B2B contacts?

You can acquire B2B contacts for your marketing campaigns through reputable data providers like SMARTe, ZoomInfo, Apollo, and Clearbit. These platforms offer access to targeted contact lists based on industry, company size, and geographic location.

Additionally, you can expand your B2B contact database organically by leveraging networking opportunities, using social media platforms like LinkedIn, and utilizing lead generation tools.

How do I create a B2B database?

Creating a B2B database involves several key steps. First, define your target audience based on industry, company size, and location. Use reliable sources like SMARTe, ZoomInfo, Apollo, or Clearbit to gather verified contact information. Collect data through subscriptions, lead forms, and networking, and verify its accuracy. Organize contacts by demographics and interests, and regularly update the database to maintain relevance for targeted marketing efforts.

How can I ensure data quality in a B2B database?

Ensuring data quality in a B2B database is crucial for effective marketing. Start by using reliable data sources and verifying information accuracy regularly. Maintain data hygiene by updating contacts and removing outdated or irrelevant information. Segment contacts based on demographics and buying behavior to personalize marketing strategies. Regularly audit and clean the database to ensure it continues to support successful marketing and sales initiatives.

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