ZoomInfo Pricing Explained (2025): Real Costs, Plans, and Hidden Fees

Thinking about ZoomInfo but not sure how much it really costs? You're not alone. The ZoomInfo pricing model can be confusing — with credits, user licenses, add-ons, and long-term contracts all affecting the final cost.

We’ve spent time digging into the details so you don’t have to. In this guide, you'll get a clear look at ZoomInfo cost breakdowns, how plans are structured, and what factors shape your final quote.

And if you're done dealing with unclear pricing or looking for a more budget-friendly option, we’ll also introduce you to an enterprise-level ZoomInfo alternative that offers similar B2B data and features — but at a lower cost.

Let’s get started.

Is ZoomInfo Pricing Public?

No. ZoomInfo uses a quote-based model. That means pricing depends on:

• Your chosen plan
• Number of user licenses
• Amount of credits
• Contract length
• Add-ons

You won’t find prices listed on the official ZoomInfo pricing page.

Instead, users are asked to submit their business email to request a custom quote. This makes it difficult to know the cost without contacting their sales team directly.

But we’ve pulled data from real customer reports, sales rep quotes, and public sources to give you a complete picture.

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ZoomInfo Pricing Overview (2025 Estimates)

ZoomInfo does not publicly list fixed prices for its platform. However, based on our independent research, industry sources, and user feedback, we’ve compiled a general overview of how pricing typically works.

This should help you understand the cost structure — but keep in mind, actual pricing is customized and may vary by company size, use case, and contract terms.

🔹 Professional Plan

Estimated Starting Price: Around $14,995 per year ‍

Best For: Small teams needing basic company and contact data.

What It Typically Includes:

• Access to core company and contact data
• Basic search and filtering tools
• CRM integrations
• Prospect list exports
• Up to 5,000 credits annually
• Around 3 users included, with extra users approx. $1,500/year

🔹 Advanced Plan

Estimated Starting Price: Around $24,995 per year ‍

Best For: Mid-sized teams looking for intent data and automation.

What It Typically Includes:

• Everything in the Professional plan
• Buyer intent signals
• Workflow automation
• Enrichment and cleansing tools
• Increased export limits
• Monthly user credits (approx. 1,000 per user)
• Additional users cost around $2,500/year

🔹 Elite Plan

Estimated Starting Price: Starts from $39,995 per year ‍

Best For: Large enterprises with advanced sales, marketing, or operations needs.

What It Typically Includes:

• All features from the Advanced plan
• Custom integrations and workflows
• Advanced API access
• Dedicated account manager
• Onboarding, training, and premium support
• Additional add-ons included or available at a negotiated rate

The table below showcases a breakdown of ZoomInfo pricing for these plans.

Important Notes on ZoomInfo Pricing

• Credit usage: Pricing is influenced by how many contact or company profiles you export. ‍
• Add-ons: Tools like Engage, FormComplete, InboxAI, and Intent Signals come at additional cost. ‍
• Integrations: Some CRM or platform integrations may have minimum credit requirements or setup fees. ‍
• User volume: Discounts are often available for teams with 20+ users. ‍
• Contract length: ZoomInfo offers annual (or longer) contracts. Multi-year commitments may lower your overall cost.

⚠️ Disclaimer: All prices above are based on third-party research, customer feedback, and market findings as of 2025. These numbers are approximate and for informational purposes only.

To get a personalized quote based on your team size, credit needs, and tools required, it’s best to contact ZoomInfo directly through their sales team or pricing request form.

ZoomInfo Credits Explained

ZoomInfo credits are like tokens you use to access and export data from the ZoomInfo platform. Each time you download, export, or sync a contact or company profile, it uses up one credit.

Where Are Credits Used?

You consume credits when:

• Exporting a contact or company to a CSV or Excel file
• Syncing ZoomInfo data to your CRM (like Salesforce or HubSpot)
• Using the ReachOut Chrome extension to pull data from LinkedIn
• Making an API call to ZoomInfo from a connected system

So, if you export 100 leads, that’s 100 credits used.

Are All Credits the Same?

Generally, yes. One export = one credit. But some advanced features may use more credits, depending on the depth of data. For example:

• A basic profile with name, email, and company might use 1 credit
• A profile with technographics, org charts, or intent data might be counted as more (based on usage tier or plan)

However, ZoomInfo doesn’t publicly list exact credit-to-data ratios — these are part of custom agreements.

How Many Credits Do You Get?

It depends on your plan:

• Professional Plan: Around 5,000 bulk credits per year ‍
• Advanced/Elite Plans: Around 10,000 bulk credits per year, plus monthly credits per user (usually 1,000)

You can also buy more credits if you run out. The more you buy in bulk, the cheaper each credit becomes — starting at around $0.60 per credit and going down to $0.20 if you’re buying millions.

Why Do Credits Matter?

Credits are a core part of ZoomInfo pricing. You could be on a lower-tier plan, but if you use a lot of credits, your cost increases. That’s why it’s important to:

• Track your usage ‍
• Buy credits based on your team’s prospecting needs

ZoomInfo Add-Ons and Extras  

ZoomInfo’s core platform gives you access to contact and company data. But if you want advanced features or more capabilities, you’ll need to pay extra for add-ons. These extras can improve your workflow, targeting, and data quality — but they also increase your ZoomInfo pricing.

So, What Are ZoomInfo Add-Ons?

Add-ons are optional features you can add to your ZoomInfo plan. They are not included by default in most packages and are billed separately based on usage, volume, or a fixed yearly fee.

These extras cover areas like:

• Data enrichment ‍
• Intent signal tracking ‍
• Email verification ‍
• Form capture ‍
• AI tools and automation ‍
• Worldwide data access

Let’s break down the most common ones:

Key ZoomInfo Add-Ons

1. Streaming Intent

Helps you track when companies are actively researching your type of solution. Great for targeting warm leads. Pricing depends on how many topics and keywords you want to track.

2. FormComplete

Captures contact details from form submissions, even if the form fields are left blank. Includes extra credits and improves lead quality.

3. InboxAI Premium

Analyzes your email inbox to surface prospect signals. Can help prioritize follow-ups based on buyer behavior.

4. Engage

ZoomInfo’s email and calling platform. Lets you run outbound sequences directly from ZoomInfo using verified data.

5. Enrich

ZoomInfo enrichment helps with real-time CRM data enrichment by automatically cleaning, updating, and filling gaps using its B2B database. It’s offered as a bulk enrichment package.

6. NeverBounce

Built-in email verification tool. Helps lower bounce rates and improve sender reputation.

7. Worldwide Data

Worldwide Data gives access to ZoomInfo’s global B2B contact database. It includes contacts outside North America. Ideal for international sales teams.

8. Compliance API

Lets you monitor and manage GDPR/CCPA compliance across your contacts. Usage-based pricing applies.

How Add-Ons Affect ZoomInfo Pricing

While these add-ons provide extra value, they also increase your overall ZoomInfo cost. Most add-ons start at a few thousand dollars per year and go up based on:

• How many users need access
• How much data you’ll process
• Which regions or industries you’re targeting
• The volume of keywords, topics, or API calls

For example:

• Streaming Intent can range from $9,000 to $40,000 depending on topic count ‍
• FormComplete starts around $7,500 per year ‍
• InboxAI is billed per user at around $480 annually ‍
• Engage and Enrich can cost $15,000 or more, depending on scale

ZoomInfo’s pricing structure isn’t just about the base plan. Add-ons can double or even triple your total cost if you're not careful.

Here’s what they cost (yearly estimates):

Key Factors That Shape ZoomInfo Pricing

ZoomInfo does not offer fixed pricing. Instead, your final cost depends on how your business uses the platform. Here are the key factors that affect ZoomInfo pricing—and what you should know before buying.

1. Your Plan and Its Features

ZoomInfo offers three core plans: Professional, Advanced, and Elite. Each plan adds more advanced tools and data.

• The Professional plan gives you basic contact info, company details, and CRM integration.
• The Advanced plan adds buyer intent data, org charts, technographics, and automation tools.
• The Elite plan offers custom solutions, APIs, and real-time sales insights.

The more features you want, the higher the cost. Choosing the right plan depends on your team’s size, goals, and workflow.

2. Number of Users (Licenses)

ZoomInfo charges based on how many team members will use the platform. Each user needs a license.

• Professional users: around $1,500 each per year ‍
• Advanced or Elite users: about $2,500 each per year

The total cost rises with each added user. However, if you have 20 or more users, ZoomInfo often gives volume discounts, reducing the per-user rate.

3. Credit Usage

ZoomInfo uses a credit-based pricing system. One credit is used every time you export a contact, make an API call, or sync data with your CRM.

All plans come with a set number of credits:

• Bulk credits: annual exports for company-wide use ‍
• User credits: monthly limits per user (Advanced and Elite only)

If you need more, you can buy additional credits. Credit cost depends on volume:

• Starts at $0.60 per credit for small packages
• Drops to $0.20 per credit for large purchases

More exports mean higher usage—so plan carefully based on your outreach volume.

4. Add-On Tools and Features

ZoomInfo offers extra features you can add to your plan:

• Engage: for sales outreach ‍
• Enrich: for CRM data cleanup ‍
• FormComplete: auto-fill lead forms ‍
• Intent Data: shows which companies are ready to buy ‍
• InboxAI: captures email data

These add-ons cost extra, usually between $5,000 and $20,000 per year, depending on the tool and usage level. Some include bundled credits or have usage limits.

5. Integrations and API Access

ZoomInfo integrates with popular platforms like:

• Salesforce
• HubSpot
• Marketo Outreach
• Salesloft

Some of these integrations may have a base setup fee or credit requirement to activate. API access is often included in the Elite plan, or can be added to Advanced for an extra fee. API pricing depends on how much data you pull from ZoomInfo into your systems.

6. Contract Length and Custom Discounts

ZoomInfo does not offer monthly plans. All pricing is based on annual contracts.

However, if you commit to a multi-year agreement or have a large team, you may get better rates on:

• Licenses
• Credits
• Add-ons

Many companies also negotiate directly with the sales team. Discounts of 20–50% are possible depending on your deal size and term length.

ZoomInfo pricing is shaped by six main factors:

• The plan and tools you choose
• Number of users on your team
• How many credits you use
• Optional add-ons
• CRM or API integrations
• Contract size and negotiation

This model gives you the flexibility to build a sales data solution that fits your goals—but it also means you need to plan ahead. Know your usage, compare your needs, and negotiate where you can. That’s how you get the best value from ZoomInfo.

ZoomInfo Products and Use Cases: What Each Platform Offers

ZoomInfo’s pricing is built around four core platforms, each designed for a different part of your go-to-market (GTM) team. Here’s what each one does and who it’s best for:

1. SalesOS – For Sales Prospecting and Outreach

Best for: B2B sales teams that need accurate leads and faster outreach.

SalesOS helps your reps find decision-makers, connect with verified contacts, and close deals faster. It includes:

• Direct dial numbers and verified business emails ‍
• Buyer intent data to find in-market leads
• Company insights like revenue, headcount, and tech stack
• Sales engagement tools and CRM integrations (e.g., Salesforce, HubSpot)

Why it matters: You save time, avoid bad leads, and reach the right buyers when they’re ready.

2. MarketingOS – For Demand Generation and Lead Nurturing

Best for: Marketing teams focused on pipeline growth and ROI.

MarketingOS combines ZoomInfo’s data with tools to run smarter campaigns. It includes:

• Targeted contact and account data
• Display advertising and IP-based website personalization
• Website chat, form enrichment, and lead routing
• Integrations with platforms like Marketo, Pardot, and Eloqua

Why it matters: It helps you run ABM campaigns, reach the right audience, and convert more traffic into leads.

3. TalentOS – For Recruiting and Hiring

Best for: Recruiters and talent acquisition teams.

TalentOS helps hiring teams identify top candidates and reach out at the right time. It includes:

• Candidate search with accurate contact info
• Org charts and company news to guide outreach
• Engagement tools to connect with passive talent

Why it matters: You get a faster, more targeted way to fill open roles with qualified candidates.

4. ZoomInfo Copilot – For AI-Powered Selling

Best for: Sales teams that want real-time insights and productivity boosts.

ZoomInfo Copilot is an AI tool that sits across your GTM stack to offer in-the-moment recommendations. It includes:

• AI suggestions on which accounts to prioritize
• Conversation intelligence from calls, emails, and chats
• Real-time prompts during outreach to improve engagement

Why it matters: It helps reps focus on what matters, reduce manual work, and close deals faster.

ZoomInfo Too Complicated and Costly? SMARTe Isn’t.

If you're looking for powerful B2B contact data but don’t want to overspend, SMARTe is a strong alternative to ZoomInfo. Both platforms offer verified emails, direct dials, company insights, and CRM integrations. But SMARTe gives you the same core value with more transparent pricing and greater mobile coverage — making it ideal for growing enterprise teams.

Here’s how they compare:

ZoomInfo is good, but it’s pricey.

If you're an enterprise looking for the same high-quality data, reach, and integrations — without long contracts or surprise costs — SMARTe is the smarter choice.

You get verified contacts, global coverage, and real ROI, all with simple, transparent pricing.

👉 Book a demo today and see how SMARTe helps you grow without breaking the budget.