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 SMARTe Blogs

Vikram Maram

SVP, Product & GTM

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Expertise:

GTM Strategy, Sales intelligence & Sales tools

As SVP of Product & GTM, Vikram Maram drives innovation in sales intelligence and go-to-market strategies. He's an expert at developing sales tools that boost team performance. His knowledge helps companies improve their market position. Vikram focuses on creating practical solutions that transform how sales teams work.

Posts by Vikram Maram

What is a lead magnet

What Is a Lead Magnet? Benefits, Examples & How to Create

Discover what lead magnets are, why they work, key benefits, top examples, creation steps, funnel strategies, and mistakes to avoid.

February 9, 2026

What are AI Agents and how to build them

What Are AI Agents and How to Build Them (A Practical Engineering Guide)

Learn what AI agents are, how they work, real B2B use cases, and a step by step framework to build autonomous AI agents that work in production.

February 9, 2026

LinkedIn Sales Navigator vs LinkedIn Premium Business

LinkedIn Sales Navigator vs. LinkedIn Premium: The Honest 2026 Comparison

Compare LinkedIn Sales Navigator and LinkedIn Premium for 2026. Features, limits, pricing, and use cases explained. Make the right choice.

February 9, 2026

InMail Credits

The Ultimate Guide to LinkedIn InMail Credits: Costs, Hacks, and Strategy

The Ultimate Guide to LinkedIn InMail Credits: Costs, Hacks, and Strategy

February 9, 2026

What is Behavioral Marketing

Behavioral Marketing Explained | Strategy, Segmentation, and Real World Examples

Learn what behavioral marketing is, how it works, real examples, segmentation strategies, tools, and how behavior turns into buying signals.

February 9, 2026

Psychographics Marketing

How to Use Psychographics in Marketing? | An Expert Guide

Learn how psychographics in marketing help you understand buyer motivations, improve targeting, and turn engagement into real conversions. Beginner friendly guide.

February 9, 2026

What is Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO): 8 Ways to Turn Traffic Into Leads

Learn how conversion rate optimization helps turn website traffic into qualified leads and customers. Proven CRO strategies that drive real growth.

February 9, 2026

B2B Buying Group

B2B Buying Group: The Ultimate Guide to Modern Committee Sales (2026)

Master the complex B2B buying group. Learn how to identify stakeholders, build consensus, and use intent data to close enterprise deals faster in 2026.

February 9, 2026

SalesIntel Alternatives

16 Best SalesIntel Alternatives for 2026

Compare the 16 best SalesIntel alternatives for 2026. Explore pricing, features, pros, cons, and reviews to find the right SalesIntel competitor.

February 9, 2026

How to calculate TAM

How to Calculate Total Addressable Market (TAM): The Complete Guide

Learn how to calculate Total Addressable Market (TAM) with our expert guide. Use the accurate Bottom-Up formula, find reliable data sources, and prove your business's potential.

February 9, 2026

What is Buyer Persona and How to Build It

What is a Buyer Persona and How to Build One for Maximum Conversions

Learn what a buyer persona is and how to build one that drives engagement, leads, and sales. Start creating yours today!

February 9, 2026

Best Email Deliverability Software

14 Best Email Deliverability Tools in 2026 [Expert Review]

Discover 14 best email deliverability tools reviewed for 2026. Improve inbox placement, boost sender reputation, and fix deliverability issues fast.

February 10, 2026

email automation software

Best Email Automation Software for Faster Growth [2026]

Find the best email automation software for 2026. Compare the top 14 tools to boost ROI, improve conversions, and scale outreach with ease. Start optimizing your revenue now.

February 10, 2026

best email warmup tools

The Ultimate Guide to Best Email Warmup Tools (2026 Edition)

Boost deliverability with the best email warmup tools of 2026. Stop landing in spam and hit the primary inbox. Compare top tools like Instantly & Lemwarm here.

February 10, 2026

email verification tools

Top 10 Email Verification Tools to Boost Your Deliverability in 2026

Looking for a trusted email verification tool? Clean your list, remove invalid emails, and improve inbox placement with fast, accurate verification.

February 10, 2026

12 Best Cold Email Software Tools in 2025

12 Best Cold Email Software to Boost Your Sales in 2026 (Reviewed)

Looking for the best cold email software? We reviewed 12 top tools to help you automate outreach, hit the inbox, and book more meetings. Find your match now!

February 12, 2026

B2B Marketing Metrics

B2B Marketing Metrics: The Full Funnel Guide to Revenue & ROI

B2B Marketing Metrics explained. Stop tracking vanity numbers and master the 24 KPIs that prove ROI, generate better MQLs, and align with sales goals.

February 9, 2026

data driven marketing

Data-Driven Marketing: Stop Guessing & Build a 6-Step Revenue Engine

Learn how data-driven marketing helps you make smarter decisions, boost ROI, and build a revenue-focused strategy with real, practical tactics.

February 9, 2026

LinkedIn Marketing: The Ultimate Guide to B2B Success

Master LinkedIn marketing with our complete guide. Learn to optimize your profile, create content that wins, generate B2B leads, and build unmatched authority.

February 9, 2026

Seamless.AI Pricing Plans and Cost

Seamless.AI Pricing 2026: Plans, Credit Costs & Hidden Fees

Discover how Seamless.AI pricing works in 2025. Explore free to enterprise plans, credit-based costs, add-ons, and how much you really pay.

February 9, 2026

ai sales agents

17 Best AI Sales Agents to Use in 2026

AI sales agents automate the grind. See the 17 best AI sales tools for 2026 to boost efficiency, close more deals, and cut manual tasks. Compare pricing & features now!

February 9, 2026

Best AI Marketing Tools

23 Best AI Marketing Tools in 2026 to Skyrocket Your Growth

23 best AI marketing tools of 2026 to create content, improve SEO, boost leads, automate campaigns, and scale your results faster. Explore the full list now!

February 10, 2026

ai in b2b marketing

AI in B2B Marketing: The Definitive Guide to Growth

Stop guessing in B2B. Discover how AI in B2B marketing drives growth, delivers 1:1 personalization, and supercharges lead generation. Read the definitive guide.

February 9, 2026

Apollo.io Pricing and plans in 2026

Apollo.io Pricing 2026: Plans, Credits, Hidden Costs & ROI [2026]

Detailed guide to Apollo.io pricing plans in 2026. Understand credit costs, hidden fees, feature tiers (Basic, Professional, Organization), and how to choose the right plan for your sales team.

February 9, 2026

Best PhantomBuster Alternatives in 2025

12 Best PhantomBuster Alternatives You Must Try in 2026

Discover the 12 best PhantomBuster alternatives and competitors in 2025 with pros, cons, pricing, and comparisons to boost your automation and lead generation efforts.

February 9, 2026

b2b lead generation companies

Best B2B Lead Generation Companies to Accelerate Your Sales in 2026

Find out the 14 best b2b lead generation companies and agencies. Compare top lead generation services providers that can help you generate quality leads.

February 10, 2026

wiza alternatives and competitors

The 11 Best Wiza Alternatives for High-Quality B2B Prospecting

Don't overpay for bad data! Discover the 11 best Wiza alternatives for 2025. Get 95%+ accurate B2B leads, global compliance, and better value than all Wiza competitors.

February 12, 2026

LinkedIn Social Selling Index: Improve Your SSI Score

Learn how the LinkedIn Social Selling Index (SSI) works. Check your LinkedIn SSI score and boost your social selling index on LinkedIn with proven strategies.

February 10, 2026

gong alternatives and competitors

13 Best Gong Alternatives and Competitors in 2026

Looking for the best Gong alternatives in 2026? Discover top competitors that offer smarter features, better pricing, and a simpler experience for sales teams.

February 9, 2026

best lemlist alternatives and competitors

11 Best Lemlist Alternatives for Sales & Outreach in 2026

Looking for Lemlist alternatives? Discover 11 top tools for email, LinkedIn, and multi-channel outreach to boost leads and close more deals fast.

February 12, 2026

best leadfeeder alternatives and competitors

12 Best Leadfeeder Alternatives and Competitors in 2026

Looking for the best Leadfeeder alternatives to boost your lead generation efforts? Click to know 12 top Leadfeeder competitors in 2026.

February 12, 2026

Crunchbase alternatives and competitors

Crunchbase Alternatives and Competitors You Can’t Ignore in 2026

Looking for the best Crunchbase alternatives to boost lead generation and market research? Click to know 13 best Crunchbase competitors in 2025.

February 12, 2026

discoverorg competitors and alternatives

Top DiscoverOrg Alternatives in 2026 | Best DiscoverOrg Competitors

Top DiscoverOrg alternatives in 2026. Compare the best competitors for accurate sales intelligence, real-time data, and global prospecting.

February 12, 2026

best uplead alternatives and competitors

12 Best UpLead Alternatives & Competitors in 2026

Explore the best UpLead alternatives and competitors in 2025. Compare features, pricing, and find the right fit for your team.

February 9, 2026

11 best Dun and Bradstreet competitors and alternatives in 2026

11 Best Dun and Bradstreet Competitors and Alternatives in 2026

Discover the 11 best Dun and Bradstreet competitors. Click now to see pricing, key strengths, and comparisons of the best D&B alternatives in 2026.

February 12, 2026

11 best LeadIQ alternatives in 2026

11 Best LeadIQ Alternatives and Competitors in 2026

Looking for the best LeadIQ alternative? Compare top LeadIQ competitors with better data, phone credits, and scalable prospecting in 2026.

February 9, 2026

zoominfo pricing

ZoomInfo Pricing Explained (2026): Real Costs, Plans, and Hidden Fees

Get a complete breakdown of ZoomInfo pricing in 2025. Learn about plans, credit costs, add-ons, and what really impacts your total investment.

February 10, 2026

zoominfo data enrichment

ZoomInfo Enrichment: Is It Worth It? (2026 Review)

Learn how ZoomInfo Enrichment enhances B2B data accuracy. Explore key features, benefits, and the best alternatives to power your GTM strategy in 2025.

February 9, 2026

clearbit enrichment

Clearbit Enrichment Explained: Features, Benefits, and Top Alternatives for 2026

Discover how Clearbit Enrichment improves data accuracy and sales targeting. Explore key features, benefits, and top alternatives to choose the best tool in 2025.

February 9, 2026

clay-alternatives

13 Best Clay Alternatives & Competitors in 2026

Explore the top 13 Clay alternatives for 2026. Compare features, pricing, and reviews to find the best contact management and lead enrichment tool for your team.

February 9, 2026

outreach-and-smarte-partnership

How SMARTe Powers Outreach’s AI Revenue Agents to Drive Smarter Sales

Discover how SMARTe enriches Outreach's AI Revenue Agents with verified contacts, firmographics, technographics, and buying signals to accelerate B2B sales

February 9, 2026

smarte-and-clay-integration

SMARTe + Clay: A Game-Changing Integration for B2B Sales and Marketing Teams

Boost your sales with SMARTe and Clay integration. Automate data enrichment, get verified B2B contacts, and streamline lead generation in one platform.

February 9, 2026

snov-io-alternatives

17 Best Snov.io Alternatives and Competitors in 2026

Searching for the best Snov.io alternatives? Explore top competitors with a complete comparison of features and pricing for 2025.

February 9, 2026

gtm tech stack

GTM Tech Stack: The Complete Guide for Modern Go-To-Market Teams

Learn how to build a powerful GTM tech stack with the right GTM technology to streamline sales, marketing, and customer success.

February 10, 2026

33 Proven LinkedIn Lead Generation Strategies

Discover 33 LinkedIn lead generation strategies to attract, engage, and convert the right prospects into qualified leads.

February 10, 2026

gtm engineer

GTM Engineer: Definition, Role, Skills, Challenges, & Industry Impact

Learn what a GTM Engineer is and explore their roles, skills, and challenges. Discover how these experts drive modern sales and boost revenue growth.

February 9, 2026

zoominfo copilot

A Closer Look at ZoomInfo Copilot: Features, Benefits, and Pricing

Explore ZoomInfo Copilot’s features, capabilities, and pricing. Learn how this AI-powered tool supports sales prospecting and outreach.

February 9, 2026

ebook-marketing

eBook Marketing in 2026: A Comprehensive Guide

Learn proven eBook marketing strategies to boost visibility, drive downloads, and increase sales. Reach your target audience and grow your success today!

February 10, 2026

email-marketing-campaign-with-examples

Run a Successful Email Marketing Campaign in 2026 [Tips + Examples]

Learn how to create and execute an effective email marketing campaign, build your email list, and boost engagement for better results.

February 10, 2026

best-b2b-email-lead-generation-software

21 Best Email Lead Generation Software in 2026 [Expert Review]

Explore the 21 best B2B email lead generation tools for 2026. Choose the right one for your business and boost results.

February 10, 2026

email-marketing-automation

The Ultimate Guide to Email Marketing Automation (2026 Edition)

Learn how to optimize your email marketing automation in 2025 with effective strategies, tools, and tips to boost efficiency and drive conversions.

February 10, 2026

cold-email-vs-cold-call

Cold Email vs Cold Call: Which is the Better Strategy in 2026?

Discover the pros and cons of cold email vs cold call in 2026. Learn which outreach strategy is more effective for your business growth.

February 10, 2026

how-to-write-cold-email

How to Write Cold Emails That Get Instant Replies

Learn how to write cold emails that get more responses with these proven tips and strategies. Boost your outreach and improve reply rates today!

February 10, 2026

how-to-find-someones-email-address

How to Find Anyone's Email Address: A Complete Guide

Learn how to find someone's email address using 10 proven methods. Read this article now to find personal emails quickly.

February 10, 2026

what-is-cold-email

What is Cold Email? A Simple Way to Grow Your Business

What is cold email? Learn about cold email outreach, its effectiveness, best practices, and tips for successful campaigns to boost your business growth.

February 10, 2026

how-to-write-a-follow-up-email

How to Write a Follow-Up Email That Works

Master how to write a follow-up email. Learn key strategies to follow up on an email and boost your response rates with clear and concise messages.

February 10, 2026

what-is-b2b-telemarketing

What is B2B Telemarketing and How to Master It?

Learn what B2B telemarketing is and how to effectively use it to generate leads, build relationships, and drive sales for your business.

February 10, 2026

best-linkedin-sales-navigator-alternatives-and-competitors

22 LinkedIn Sales Navigator Alternatives & Competitors [2026]

Looking for a LinkedIn Sales Navigator alternative? Discover top competitors with detailed insights on pros, cons, and pricing to find your best fit!

February 12, 2026

saas-marketing-strategies

17 SaaS Marketing Strategies for Growth in 2026

Explore 17 SaaS marketing strategies that drive results and elevate your brand in today's competitive SaaS market.

February 10, 2026

saas-go-to-market-strategy

SaaS Go-to-Market Strategy: Your Ultimate Roadmap to Success

Build a successful SaaS go-to-market strategy with essential steps, examples, and tips for launching your product and reaching your target audience.

February 10, 2026

what-is-saas-marketing

What is SaaS Marketing? Secrets to Success in 2026

What is SaaS Marketing? Delve into its definition, discover ten best strategies, and identify the key metrics for B2B success in 2025.

February 10, 2026

saas-demand-generation

SaaS Demand Generation: Unlocking Pathways to Business Growth

Transform your marketing with SaaS demand generation insights. Improve engagement and drive more conversions. Read now for actionable strategies!

February 10, 2026

b2b-saas-lead-generation

13 Proven SaaS Lead Generation Strategies to Crush in 2026

Boost your B2B SaaS lead generation with our expert guide. Explore proven techniques to attract quality leads and drive sustainable business growth.

February 10, 2026

seamless-ai-alternatives

13 Best Seamless.AI Alternatives and Competitors in 2026

Explore 13 top Seamless.AI alternatives for 2025. Find better data accuracy, advanced features, and cost-effective solutions to enhance your B2B sales.

February 12, 2026

tam-sam-som

TAM, SAM, and SOM: Definitions, Importance, and How to Calculate Them

Learn the definitions of TAM, SAM, and SOM, why they matter, and how to accurately calculate each to better understand your market size and growth potential.

February 10, 2026

b2b-customer-retention-strategies

Top B2B Customer Retention Strategies for 2026: A Complete Guide

Learn effective B2B customer retention strategies to reduce churn, build lasting relationships, and ensure steady growth and long-term success.

February 10, 2026

abm-campaign

How to Build Winning ABM Campaigns in 2026?

Plan and execute a successful ABM campaign in 2025. Learn pitfalls to avoid and best practices for optimal results.

February 10, 2026

rocketreach-alternatives-and-competitors

17 Top RocketReach Alternatives and Competitors for 2026

Searching for RocketReach alternatives? Find out the top RocketReach competitors of the year with a detailed comparison of pricing and features.

February 9, 2026

what-is-revenue-generation

Revenue Generation: Comprehensive Strategies to Boost Your Bottom Line

Learn what is revenue generation and its strategies. Discover how to use data, build the right team, and leverage tools like SMARTe to drive sales and growth.

February 10, 2026

lusha-alternatives

13 Top Lusha Alternatives and Competitors in 2026

Looking for the best Lusha alternative? Explore and compare the top Lusha competitors of 2025, including their pricing and features.

February 12, 2026

customer-touchpoints

Customer Touchpoints: How to Identify, Improve, and Leverage Them

Learn how to identify and improve key customer touchpoints to enhance customer satisfaction, reduce churn rate, and boost loyalty.

February 10, 2026

customer-journey

The Customer Journey: Definition, Stages, and Mapping

Learn what the customer journey is and how to map it effectively with our step-by-step guide to enhance your marketing strategy.

February 10, 2026

b2b-buyer-journey

B2B Buyer Journey Explained: Mapping, Stages, & Optimization Tips

Master the B2B buyer journey with proven strategies. Increase customer engagement, optimize conversion paths, and drive sales growth.

February 10, 2026

apollo-io-competitors-and-alternatives

Apollo.io Alternatives & Competitors [16 Best Alternatives Compared]

Explore top Apollo.io competitors and alternatives. Discover tools that can boost your sales and marketing beyond Apollo’s capabilities.

February 12, 2026

6sense-competitors-and-alternatives

9 Best 6sense Competitors and Alternatives for 2026

Searching for 6sense competitors and alternatives? Compare features, and reviews of top 6sense competitors in 2025. Click to explore the best options!

February 9, 2026

go-to-market-tools

18 Must-Have Go-to-Market Tools That Will Transform Your GTM Strategy

Explore the top 18 go-to-market tools for 2026. Learn how these essential tools can help you succeed in product launches and market entry.

February 10, 2026

intent-data-providers

Best Buyer Intent Data Providers for GTM Teams in 2026

Explore the best B2B intent data providers for all business segments. Our complete list covers small, medium, and enterprise solutions.

February 9, 2026

best-technographic-data-providers

Top 7 Best B2B Technographic Data Providers in 2026

Read more about the 7 best technographic data providers. Compare the features, know about pros and cons, to find the best provider for your GTM teams.

February 9, 2026

account-based-marketing-metrics

Account-Based Marketing Metrics and KPIs to Optimize Your Strategy

Find out how account based marketing metrics and KPIs can boost your campaigns. Measure success and optimize resource allocation.

February 10, 2026

inbound-vs-outbound-marketing

Inbound vs Outbound Marketing: A Comprehensive Guide

Understand the nuances of Inbound vs Outbound Marketing in this comprehensive breakdown and gain insights to refine your marketing strategy effectively.

February 10, 2026

what-is-b2b-marketing

What is B2B Marketing? Strategies and Best Practices for 2026

Learn what is B2B marketing: grasp its definition, strategy, trends and stay ahead in business-to-business marketing with insightful guidance.

February 10, 2026

go-to-market-strategy

How to Create a Go-to-Market Strategy [Examples+Tips]

Learn what a go-to-market strategy is and how to create one with step-by-step guidance, examples, and templates for a successful product launch.

February 9, 2026

what-is-marketing-data

What Is Marketing Data? Definition, Types and Benefits

Find out what is marketing data, types of marketing data, and how it benefits businesses for data-driven strategies.

February 10, 2026

b2b-marketing-strategies

11 Proven B2B Marketing Strategies that Work in 2026

Discover innovative B2B marketing strategies and ideas to engage your target audience, nurture leads and drive sales in the business-to-business market.

February 10, 2026

lead-generation-strategies

11 Lead Generation Strategies & Tactics that Work in 2026

Learn 11 effective lead generation strategies and actionable techniques to boost your pipeline. Stay ahead with new trends for effective lead generation.

February 10, 2026

intent-based-marketing

Intent Based Marketing: The Strategic Approach for Boosting Sales Performance

Discover the power of intent-based marketing for businesses of all sizes. Learn about its benefits and how it enhances sales and marketing strategies.

February 10, 2026

what-is-trigger-based-marketing

Trigger Marketing: Definition, Types, and Examples

Discover the power of trigger marketing, also known as trigger-based marketing. Unveil the definition, types, and examples for unparalleled sales success.

February 10, 2026

mql-vs-sql

SQL vs MQL: What is the Difference & Why they are Important?

MQL vs. SQL: Understand the key differences between Marketing Qualified Leads and Sales Qualified Leads to optimize your revenue strategy.

February 9, 2026

marketing-qualified-lead-mql

Marketing Qualified Leads (MQLs): What It Means and Why It Matters for Your Business

Learn all about Marketing Qualified Leads (MQLs) in our beginner's guide. Discover how to identify and master MQLs for improved sales conversion. Read now!

February 10, 2026

what-is-a-lead-source

What is a Lead Source and Why Does it Matter for Sales Teams?

Explore the significance of lead sources, learn effective tracking methods, and discover invaluable tools for streamlined lead source management.

February 10, 2026

what-is-lead-scoring

Lead Scoring: How to Identify High-Quality Prospects

Lead scoring ranks leads by sales-readiness. Learn what it is, why it's crucial for sales, key model components, implementation tips and proven results.

February 10, 2026

best-lead-generation-tools

28 Best Lead Generation Software & Tools [2026]

Discover top lead generation software for 2026. Streamline your outreach, capture leads effectively, and boost sales with these powerful tools.

February 12, 2026

lead-generation-metrics-and-kpis

12 Must Track Lead Generation KPIs and Metrics You Need to Know

Find out the 12 essential lead generation KPIs and metrics to drive growth and optimize your strategy. Read now!

February 10, 2026

targeted-leads

What Are Targeted Leads? | 10 Proven Strategies For 2026

Discover 10 strategies to identify and pursue highly targeted leads that match your ideal customer profile. Learn how focused lead generation boosts conversions and revenue.

February 10, 2026

creating-an-effective-demand-generation-funnel-a-step-by-step-guide

Creating an Effective Demand Generation Funnel: A Step-by-Step Guide

Discover the secrets to crafting a winning demand generation funnel with our ultimate guide. Drive sales and scale your business now!

February 10, 2026

a-beginners-guide-to-inbound-lead-generation

What is Inbound Lead Generation? Strategies, and Tips for 2026

What is inbound lead generation? This guide defines it and covers top strategies to attract, nurture and convert quality inbound leads.

February 10, 2026

best-account-based-marketing-software-in-2025-an-expert-review

11 Best Account-Based Marketing Software to Reach High-Value Accounts in 2026

Explore this expert review guide for an in-depth analysis of account-based marketing software and discover the best ABM platform for your needs.

February 10, 2026

demand-generation-vs-lead-generation-a-complete-breakdown

Demand Generation vs Lead Generation: A Complete Breakdown

Discover the key difference between demand generation vs lead generation, as well as how to combine the two to get the best marketing outcomes.

February 10, 2026

account-based-marketing-funnel-definition-stages-and-crafting-strategies

Account-Based Marketing Funnel | Definition, Stages, and Crafting Strategies

Learn what is an Account-Based Marketing (ABM) funnel along with its stages, characteristics, and ABM funnel creation strategies.

February 10, 2026

what-is-demand-generation-in-marketing-a-beginners-guide

What is Demand Generation in Marketing? | A Beginner’s Guide

Learn what is demand generation, its importance, and explore demand generation strategies to boost your sales and marketing efforts.

February 10, 2026

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