Best B2B Lead Generation Companies to Accelerate Your Sales in 2025

Choosing the right b2b lead generation company is tough. The market is crowded, and every agency claims to be the best. But not all of them can deliver the quality leads your business needs to grow.

Many overpromise and underdeliver. You sign a contract, spend months waiting, and end up with wasted time and budget.

To help you avoid that, we did the research for you. After analyzing dozens of lead generation agencies, companies, and tools, we shortlisted the ones that stand out for performance, reliability, and results.

Here is the quick comparison table and the list of the best lead generation companies in 2025:

13 Best Lead Generation Companies in 2025

Now that you’ve seen the quick comparison, let’s dive deeper. Below is a detailed breakdown of the 13 best lead generation services providers in 2025. You’ll find everything you need to know about their features, pricing, strengths, and what makes them stand out.

1. Belkins

Belkins is a top B2B lead generation company. They specialize in appointment setting using cold email and LinkedIn outreach. Their goal is to fill your calendar with meetings with qualified decision makers. They use their own smart tools and proven strategies to grow your sales pipeline fast. Belkins is a complete solution for outbound sales development.

Key features:

• Appointment Setting: They book meetings for your sales team. ‍
• Cold Email Outreach: They run personalized, high-volume email campaigns. ‍
• LinkedIn Lead Generation: They find and engage prospects directly on LinkedIn. ‍
• Folderly: Their own tool for top-level email deliverability. ‍
• Lead Research and Validation: They find and check every lead manually for quality. ‍
• Account-Based Marketing (ABM): They focus on reaching specific, high-value companies.

Pros

• They are known for getting a high return on investment (ROI).
• Their team provides a complete, done-for-you lead generation service.
• The email deliverability tools they use are best-in-class.
• They are highly rated by many clients for delivering quality appointments.

Cons

• They do not show their pricing on their website; you must ask for a quote.
• The starting cost is high, making it a big investment for smaller teams.
• Some users report long contract periods, often 6 to 12 months.
• The campaign setup and launch process can take a few weeks to complete.

Best for

Ideal for B2B companies looking for a complete, managed service for high-quality appointments. It suits companies with a healthy budget that need a specialized partner for email and LinkedIn outreach.

Pricing

• Pricing is custom. You must contact their sales team for a quote. ‍
• Minimum Project Size: Starts around $5,500 per month (Monthly Retainer model). ‍
• Small Business Plan: A lower-cost plan is offered through a partner agency. ‍
• Note: They mainly use a monthly retainer model based on service scope.

Final verdict

Belkins is a reliable, high-performing choice for B2B appointment setting. They have strong data and great outreach skills. If you need a team to handle your sales prospecting and you have the budget, Belkins offers a proven way to get new meetings with ideal clients.

2. CIENCE Technologies

CIENCE is a special agency that finds good leads for B2B companies. They use smart data and AI tools mixed with real people's skills. This team does all the hard work of finding new clients for you. CIENCE helps your sales team get more meetings and grow your business faster. It is a reliable solution for your sales development outsourcing.

Key features:

• Precision Targeting: They find the exact right person to talk to. ‍
• Unified Go-To-Market: Sales and marketing teams work together smoothly. ‍
• Programmatic Outbound: They use smart, automatic campaigns to reach many people. ‍
• AI + Human Experts: Computers and people work together for the best results. ‍
• Enterprise SDR Solutions: Big teams can hire their trained sales reps quickly. ‍
• Local Solutions: They focus their outreach to find local markets.

Pros

• Their plan works well with your business goals.
• Communication is clear and their advice is helpful.
• The sales team helps you by sharing good examples.
• They are great at handling tough questions and getting deals started.

Cons

• Managers for campaigns sometimes change too often.
• They don't help much with writing the content for outreach campaigns.
• Some users say the start-up process could be quicker.
• A few clients felt they did not get enough high-quality sales leads.

Best for

Best for B2B companies of all sizes. It is perfect for large companies and growing businesses that need a full-service partner for outbound lead generation and setting appointments.

Pricing

• Free Plan: $0 each month. ‍
• Platform Plan: Starts at $2,400 each month. ‍
• Platform + Services Plan: Starts at $2,900 each month. ‍
• Note: Full campaigns can cost much more, often between $4,200 and $9,000 per month.

Final verdict

CIENCE is a very strong partner for B2B sales growth. It is a big investment. But, if you need a complete, data-smart plan to fill your sales pipeline, it is worth looking at. It is a top choice for predictable B2B appointment setting success.

3. SMARTe

SMARTe is a global sales intelligence platform. It gives sales and marketing teams accurate, compliant B2B data. This platform helps you find new contacts and update existing prospect information. You can find email addresses and mobile numbers to make your outreach campaigns work better. SMARTe is known for its strong data privacy and wide global coverage.

Key Features:

• Global Contacts and Company Data: Get access to a massive database of verified B2B contacts and company profiles worldwide. ‍
• Data Enrichment: Easily update your current CRM or lead lists. Use the most accurate, current data. ‍
• Technographic Insights: Find out which technology stack a target company uses. This helps you personalize your sales pitch more effectively. ‍
• Advanced Prospecting Tools: Use powerful search filters like job role, industry, and company size. This helps you build targeted lead lists. ‍
• Chrome Extension: Discover contact information for prospects right while you browse their websites or LinkedIn. ‍
• GDPR and CCPA Compliant: There is a strong focus on data privacy and security standards for global operations.

Pros:

• High Data Accuracy: Users frequently praise the quality of the verified contact data. This is especially true for mobile numbers in North America. ‍
• Compliance Focus: Following GDPR and CCPA rules gives you confidence. You can handle global data operations securely. ‍
• CRM Integration: It works smoothly with popular platforms like Salesforce and HubSpot. This helps to simplify your workflow. ‍
• Effective Enrichment: It's excellent at completing partial contact records. This is great for cleaning up old sales databases.

Cons:

• Enterprise-Level Pricing: The most advanced features and high-volume data needs often fall under the Enterprise price plans which can be bit costly for small teams.

Best for:

Sales, marketing, and revenue operations teams at mid-market and large companies. It's for those who need a high volume of globally compliant B2B contact data and strong data enrichment services.

Pricing:

• Free Plan: This includes one user license and a small number of credits (e.g., 10 per month) for testing the service. ‍
• Pro Plan: Starts at about $25 per month. It offers more credits, integrations, and bulk data export capabilities.
• ‍Enterprise Plan: This is custom pricing for a high yearly commitment. It includes maximum credits, dedicated support, and advanced features like single sign-on (SSO).

Final Verdict:

SMARTe is a powerful B2B sales intelligence tool. It stands out due to its commitment to data quality, global reach, and strict compliance. If data governance and comprehensive enrichment are top priorities for your enterprise sales team, SMARTe offers a robust, reliable solution for finding business decision-makers.

4. Martal Group

Martal Group is a B2B sales acceleration and lead generation agency. It is not a software platform, but a full-service partner. They provide outsourced sales executives. These professionals handle multichannel lead generation and appointment setting for B2B tech companies. They act as an extension of your in-house sales team.

Key Features:

• Full-Service Lead Generation: Provides outbound and inbound services. This includes cold calling, email, and social selling. ‍
• Dedicated Sales Executives: You are assigned seasoned on-shore sales professionals. They execute your lead generation campaigns. ‍
• Signal-Driven Prospecting: They use intent signals to build targeted lists. These are of ideal B2B clients already engaged in the buyer's journey. ‍
• Multi-Channel Approach: They use an omnichannel strategy. This ensures multiple touchpoints across various platforms. ‍
• Targeted Market Specialization: They specialize in serving B2B tech companies. They cover over 50 industry verticals.

Pros:

• Instant Expertise: Provides immediate access to a team of experienced sales professionals. This saves on hiring and training. ‍
• High-Quality Leads: Users often report Martal Group delivers a pipeline of qualified sales conversations and held meetings. ‍
• Quick Adaptation: The team is known for rapidly understanding complex client products and industries. ‍
• Strong Client Relationship: Clients praise their professionalism. They feel like an invested, in-house team member.

Cons:

• Costly Investment: The service model means it is an expensive solution. It often requires a high annual commitment. ‍
• Limited Control: You have less direct control over the day-to-day execution. This is compared to using an internal team. ‍
• Conversion Challenge: Some clients note that leads are generated. However, converting them into closed deals remains an internal challenge. ‍
• Focus on Volume: Their model is designed for high-volume lead delivery. This can sometimes lead to inconsistent lead quality over time.

Best for:

B2B tech companies and startups that need to quickly scale their sales pipeline. It is ideal for those with a high-value product and a large budget. It is for companies needing to outsource the entire lead generation and appointment setting function.

Final Verdict:

Martal Group offers a strong option for companies looking to scale quickly. Their experienced team acts as an extension of your sales force. They deliver high-volume leads as part of a proven lead generation strategy. This makes them ideal for B2B tech firms with a large budget.

5. ZoomInfo SalesOS

ZoomInfo SalesOS is a powerful online tool. It gives sales teams the best list of company and contact details. You get direct phone numbers and emails for decision-makers. The tool also shows you who is ready to buy your product or service. It is a must-have for teams that want to find and contact new clients fast.

Key features:

• Massive B2B Database: A huge, correct list of contacts and companies. ‍
• Buyer Intent Data: Shows which companies are actively looking for your solution. ‍
• Technographics: See what technology a potential client uses. ‍
• Scoops: Real-time news and alerts about companies. ‍
• Workflow Automation: Helps you automate repetitive tasks. ‍
• CRM Integration: It works well with your existing customer relationship management (CRM) system.

Pros

• The b2b contact database is huge and often has direct phone numbers.
• Intent data helps you focus on buyers who are ready now.
• You get great tools for searching and filtering your ideal clients.
• It connects easily with your existing sales programs.

Cons

• The starting price is very high.
• You pay using a "credit-based system," which can make costs jump up fast.
• You must sign an annual contract; there are no monthly options.
• The price often goes up when you renew your contract.

Best for

Great for big and medium-sized sales teams with a large budget. Use it if you need the most accurate contact data and are focused on account-based marketing (ABM) with clear intent signals.

Pricing

• Professional: Starts at about $14,995 per year. ‍
• Advanced: Starts at about $24,995 per year. ‍
• Elite: Starts at about $39,995 per year. ‍
• Note: All prices are annual. Final cost depends on your needs and how much data you use.

Final verdict

ZoomInfo SalesOS is popular for sales intelligence data. It gives you information that other tools cannot. It is very expensive. But for large companies that need the best, most complete prospecting data, this tool gives them a clear advantage.

6. HubSpot Sales Hub

HubSpot Sales Hub is a full set of tools for sales teams. It helps manage and speed up all your sales process tasks. It is built on top of HubSpot's smart CRM system. This gives your team a single, clear view of every customer's journey. The tools help you sell more by using automation and strong sales analytics.

Key features:

• CRM: The main system that holds all your customer data. ‍
• Email Sequences: Automated email follow-ups to save time. ‍
• Meeting Scheduling: Easy tools for booking appointments. ‍
• Deal Pipelines: A clear visual of all your current sales deals. ‍
• Sales Automation: Tools that help manage leads automatically. ‍
• Conversation Intelligence: Transcribes and analyzes your sales calls (in higher plans). ‍
• E-signatures: Easy electronic signing for contracts and quotes.

Pros

• Works perfectly with HubSpot's Marketing and Service tools.
• A basic plan is offered for free with powerful CRM features.
• It is very easy to learn and use every day.
• Gives great reports and data on how your sales team is doing.

Cons

• The best, most helpful features are only in the expensive Professional and Enterprise plans.
• You must pay an extra fee to get started with the mid- and high-level plans.
• The cheaper plans have limits on things like phone call minutes and e-signatures.
• It might be too big or complex for a very small sales team.

Best for

It is great for sales teams of all sizes that already use or plan to use HubSpot for marketing. It is the best choice for companies that want one platform to manage all their inbound sales and customer service.

Pricing

• Free: $0 per month (Includes basic tools and CRM). ‍
• Starter: Starts at $20 per user per month. ‍
• Professional: Starts at $100 per user per month. ‍
• Enterprise: Starts at $150 per user per month.

Final verdict

HubSpot Sales Hub is an excellent, complete sales software. It makes sales work easier and helps teams stay organized. The solution scales well. If you are serious about using technology to improve your whole customer journey, the investment in a higher tier will bring big results.

7. Callbox

Callbox is a global company focused on B2B lead generation and appointment setting. They use a multi-channel marketing approach. This means they reach prospects using phone, email, social media, and search ads. They aim to find and warm up leads across many platforms. Callbox is known for handling complex campaigns and working across different countries.

Key features:

• Multi-Channel Engagement: They use phone, email, and social media at the same time. ‍
• Proprietary Technology: They have their own lead management platform called "Pipeline." ‍
• Global Reach: They can run campaigns across North America, APAC, and other regions. ‍
• Account-Based Marketing (ABM): They create focused plans to target specific companies. ‍
• Lead Nurturing: They keep in touch with leads until they are ready to buy. ‍
• Multilingual Teams: They have local teams that can speak different languages.

Pros

• Their multi-channel strategy helps them connect with hard-to-reach prospects.
• They have over 20 years of experience in B2B lead generation outsourcing.
• Their pricing is subscription-based and gives you a dedicated team.
• The company works well with many industries like Tech, Health, and Finance.

Cons

• Their pricing is high, designed mostly for large and mid-sized businesses.
• You need to commit to a multi-month contract, often a pilot period first.
• Finding transparent pricing details online is difficult; you must request a quote.
• The complexity of multi-channel campaigns can sometimes make reporting tricky.

Best for

Best for large and medium-sized B2B enterprises that need a global reach. Choose Callbox if you require a full outsourced SDR team and want to use a powerful multi-touch, multi-channel approach.

Pricing

• Pricing is custom and based on project scope. ‍
• Subscription Model: They use a subscription model, not hourly fees. ‍
• Estimated Starting Investment: $15,000 to $30,000 per month (per "Campaign Pod"). ‍
• Note: Final cost depends on your target market and the number of channels used.

Final verdict

Callbox is a veteran in the B2B marketing world. They offer a deep level of service and a true omnichannel plan. It's a big investment, but it is one of the most complete solutions for global and large-scale B2B sales acceleration.

8. Cleverly

Cleverly is a specialized agency for LinkedIn lead generation. They create and manage automated outreach campaigns on LinkedIn. Their service focuses on finding your ideal clients and sending them personalized messages. They aim to start conversations that turn into booked meetings. Cleverly is a quick and effective way to grow your network and sales pipeline using social media.

Key features:

• LinkedIn Outreach: Their main focus is automated, personalized messaging on LinkedIn. ‍
• Targeted Prospect Lists: They build lists of people who fit your ideal customer profile (ICP). ‍
• Message A/B Testing: They test different messages to see which ones get the best results. ‍
• Profile Optimization: They help you fix your LinkedIn profile to look professional. ‍
• Response Management: They filter replies and only send you the qualified leads. ‍
• Campaign Dashboard: A simple online tool to track how your campaigns are doing.

Pros

• They are highly focused, making them experts in LinkedIn automation.
• The service is fully managed, which saves your team a lot of time.
• Pricing is clear and easier to understand than many competitors.
• It works very well for starting conversations with B2B decision-makers.

Cons

• The tool is limited mainly to LinkedIn lead generation; it is not multi-channel.
• Some users have reported issues with lead quality in the past.
• The success of the campaign depends heavily on the quality of their copywriting.
• They do not offer a free trial, only a short consultation call.

Best for

Perfect for agencies, startups, and B2B businesses that want to use LinkedIn outreach as their primary lead source. It’s a cost-effective way to get high-volume sales conversations on a single platform.

Pricing

• Silver Plan: Around $397 per month (For a set number of prospects). ‍
• Gold Plan: Starts at $697 per month (Increased volume and features). ‍
• LinkedIn Advertising: Separate plans start at around $999 per month.
• ‍Note: Pricing is often based on the number of prospects you want to target.

Final verdict

Cleverly is one of the best choices for focused B2B prospecting on LinkedIn. Their service simplifies the process of outbound automation on the platform. If your target clients are active on LinkedIn, this service offers a strong, managed path to new sales opportunities.

9. Lusha

Lusha is a well-known B2B contact data platform. It helps sales reps, recruiters, and marketers find verified emails and direct dials in seconds. The tool is best known for its simple Chrome extension. With one click, you can reveal contact details straight from LinkedIn profiles. Lusha makes it easy to find someone’s phone number and connect faster with the right prospects.

Key Features:

• Chrome Extension: Instantly reveal contact information while browsing LinkedIn, Salesforce, or company websites. ‍
• Prospecting Platform: Search Lusha's large database using filters like job title, industry, and location. This helps you build targeted lead lists. ‍
• Verified Contact Data: It provides reliable direct-dial phone numbers and verified professional email addresses. ‍
• Data Enrichment & Intent: Update existing customer records. You can also access intent data to perfectly time your sales outreach. ‍
• CRM Integrations: Easily move contact data to major CRMs like Salesforce and HubSpot.

Pros:

• Exceptional Ease of Use: The browser extension is very simple and intuitive. This makes lead generation extremely fast. ‍
• Strong Data Accuracy: It's known for providing high-quality, verified emails and direct-dial phone numbers. This is especially true for US contacts. ‍
• Available Free Plan: A free plan with limited credits lets individual users try the core functionality. ‍
• Recruiter Favorite: Highly effective for finding talent. It pulls contact details from candidate profiles.

Cons:

• Credit Usage: Phone numbers often cost more credits than emails. This can quickly use up your monthly limits. ‍
• Database Size: While accurate, its total database size may have less coverage in some niche industries. This is also true for non-Western areas compared to larger competitors. ‍
• Cost for Teams: Paid plans can get expensive quickly. This happens as your team size grows and credit usage increases.

Best for:

Individual Sales Development Reps (SDRs), recruiters, and small to mid-sized sales teams. It's ideal for those who prioritize a simple, effective, and fast tool for instant lead discovery and quick contact validation on platforms like LinkedIn.

Pricing:

• Free Plan: Offers a small number of credits (e.g., 5-70 per month) for a single user. ‍
• Pro Plan: Starts at about $22.45 to $36 per user/month (billed yearly). This offers more credits, team seats, and basic features. ‍
• Premium/Scale Plans: Custom pricing for growing teams and enterprises. This includes API access, advanced analytics, and a dedicated Customer Success Manager.

Final Verdict:

Lusha is a top-tier choice for sales prospecting. This is due to its amazing simplicity and reliable data accuracy. It’s an essential, affordable tool for any individual or small team focused on quickly getting direct contact information for outreach.

10. RocketReach

RocketReach is a powerful contact and company data platform. It offers one of the largest b2b sales lead databases in the industry. The platform covers over 700 million professionals worldwide. It helps sales, marketing, and recruiting teams find verified emails and phone numbers quickly. RocketReach is ideal for teams that need high-volume prospect lookups.

Key Features:

• Massive Global Database: Get contact details for over 700 million professionals and 35 million companies worldwide. ‍
• Advanced Search Filters: Use more than 100 filters, including company size and technology used. This allows for hyper-targeted prospecting. ‍
• Browser Extension: Quickly find and verify contact details right from a profile. This works on LinkedIn, company sites, or other social media. ‍
• Bulk Lookups & Enrichment: Upload large lists for fast data validation and updating your records. ‍
• In-App Messaging: You can send emails to prospects directly from the platform (available on some plans).

Pros:

• Extensive Coverage: It has one of the largest databases for global professional contact data. This greatly increases the chance of a successful find. ‍
• High Lookup Volume: Annual plans often include a very generous or even unlimited number of lookups. This makes it highly cost-effective for heavy data users. ‍
• Powerful Search Engine: The advanced, detailed search options allow for extremely precise list building. ‍
• API Access: This is available on higher tiers for seamless, custom integration into your internal systems.

Cons:

• Accuracy Can Vary: While the database is huge, some users report a slightly lower accuracy rate compared to more focused tools. ‍
• Confusing Pricing: The many tiers, credit system, and difference between individual and team plans can be complex to navigate. ‍
• Fewer Integrations on Cheaper Plans: Key CRM integrations like Salesforce may be locked behind the more expensive Ultimate or Team plans.

Best for:

Sales teams, recruiters, and market researchers who need a large, reliable database will benefit most. It’s perfect for those who want to buy leads and perform high-volume lookups globally. This tool offers both flexibility and depth for effective b2b prospecting.

Pricing:

• Free Plan: Offers a small number of lookups (e.g., 5 per month) to test the service. ‍
• Essentials Plan: Starts at about $48 to $80 per user/month (billed annually/monthly). This is for email-only lookups and a set number of data exports. ‍
• Pro/Ultimate Plans: Start from $108 to $249 per user/month (billed yearly). These include mobile and direct-dial phones, bulk lookups, and more integrations. ‍
• Team Plans: Custom options are available for multiple users with shared limits and advanced collaboration features.

Final Verdict:

RocketReach is a powerful high-volume contact finder. Its biggest strength is its massive database that covers millions of professionals worldwide. Some plans even include unlimited annual lookups, giving teams more reach at a lower cost. This makes RocketReach a smart choice for companies with big prospecting goals. It helps sales teams cast a wide net and turn prospects into sales qualified leads.

11. Apollo

Apollo is a comprehensive sales platform. It combines sales engagement and intelligence features. It helps Go-To-Market (GTM) teams manage all their sales operations. The platform offers a huge B2B contact database and advanced search filters. It also provides automated email sequencing. It is highly valued for its all-in-one approach to prospecting and outreach.

Key Features:

• Massive B2B Contact Database: Get data on over 275 million contacts. It includes 73 million companies worldwide. ‍
• Sales Engagement Sequences: Create and automate multi-step outreach campaigns. These cover email, call, and LinkedIn tasks. ‍
• Advanced Prospecting Filters: Use many search filters (around 200). This helps you build hyper-targeted lead lists. ‍
• AI Writing Assistant: Includes a tool to help craft personalized email content. It also helps with subject lines and body text. ‍
• Intent Data & Technographics: Access buyer intent data and technographic details. This helps you time your outreach and personalize your pitch.

Pros:

• Extensive Feature Set: It offers a wide range of tools. You can handle the entire sales process from one platform. ‍
• Strong Data Quality: Most users are satisfied with the platform's accurate B2B contact data. ‍
• Generous Free Plan: It offers a useful free plan with basic access and lead credits for testing. ‍
• Seamless Integrations: It connects easily with major CRMs like Salesforce and HubSpot. ‍
• Cost-Effective Pricing: Paid plans are generally considered competitive compared to alternatives.

Cons:

• Steep Learning Curve: New users might find the large number of filters and settings overwhelming. ‍
• Credit System Complexity: The pricing model is based on credits. This can make your real expenses hard to predict. ‍
• Customer Support: Some customers report that the platform's customer support options are limited. ‍
• Deliverability Issues: Some users report difficulties with email deliverability. This happens even when using warm-up tools.

Best for:

Medium-sized and large businesses and outbound-focused teams. It is ideal for those looking for a vast B2B database. It offers versatile functionality to manage the entire sales and outreach process from one place.

Final Verdict:

Apollo is a strong choice for SaaS lead generation and outbound sales. It offers a large B2B database and advanced filters for precise targeting. Its tools for automated outreach and lead scoring make prospecting efficient. Apollo works best for medium and large teams handling full sales cycles.

12. Leadfeeder (now part of Dealfront)

Leadfeeder is a B2B lead generation software that provides actionable website analytics. It helps sales teams discover and engage prospects already visiting their site. The platform reveals the companies behind anonymous website traffic. Leadfeeder is now a key part of the Dealfront sales intelligence platform.

Key Features:

• Anonymous Visitor Identification: Uncovers the companies visiting your website. It uses their IP address. ‍
• Website Visitor Tracking: Shows detailed insights into which pages visitors view. It also shows how long they stay. ‍
• Lead List Creation & Scoring: Allows you to set up custom filters. This creates targeted lead lists and scores them. ‍
• CRM Integrations: Offers native integrations with CRMs like Salesforce and HubSpot. This ensures seamless data synchronization. ‍
• Real-Time Alerts: Provides instant notifications when target accounts visit your site. This enables timely follow-ups.

Pros:

• Boosts Sales Efficiency: Helps sales teams focus on warm leads. These are prospects already showing interest. ‍
• Exceptional Ease of Use: The platform is widely praised for its intuitive interface and simple setup process. ‍
• Detailed Company Insights: Provides rich firmographic data about the identified companies. ‍
• Free Version Available: Offers a free, limited version and a 14-day free trial for low-level usage.

Cons:

• No Individual Contact Data: It mainly identifies the company. It does not provide individual person-level contact details. ‍
• Accuracy Concerns: Data quality can depend on IP addresses. This can limit the identification of remote workers. ‍
• Volume-Based Pricing: Pricing scales rapidly. It is based on the number of companies identified monthly. This can be costly for high-traffic sites. ‍
• Limited Feature Range: It lacks advanced real-time engagement or automation features for outbound outreach.

Best for:

B2B sales and marketing teams of mid to large-sized businesses. It is best for those looking to maximize the value of their website traffic. It turns anonymous visitors into actionable sales leads.

Final Verdict:

Leadfeeder turns anonymous website visits into useful leads. It focuses on company-level insights, not individual contacts. It works well for email lead generation and boosting sales conversions.

13. Cognism

Cognism is a premium sales intelligence platform. It provides verified business contact information. Its main strength is high-quality, GDPR and CCPA compliant data. This is especially true for phone-verified mobile numbers in the European market. It helps sales teams achieve better connect rates and reliable outreach.

Key Features:

• Diamond Data: Access to a large pool of phone-verified mobile numbers. This ensures high accuracy and compliance. ‍
• Compliance Focus: Strong commitment to GDPR and CCPA. This includes screening against Do Not Call (DNC) lists. ‍
• B2B Contact Database: Provides data on over 400 million business profiles. It also has 200 million verified business emails. ‍
• Intent Data & Technographics: Offers third-party intent data (like from Bombora). This helps identify companies actively researching relevant topics. ‍
• Chrome Extension: A handy extension to quickly pull contact data. This works while prospecting on LinkedIn and Sales Navigator.

Pros:

• Industry-Leading Accuracy: Users praise the high quality and reliability of the contact data. This is especially true for direct dials in Europe. ‍
• Strong Compliance: Its adherence to global privacy laws gives teams peace of mind for prospecting. ‍
• Robust Integrations: It offers smooth integrations with major sales tools. These include Salesforce, HubSpot, Outreach, and Salesloft. ‍
• Targeted Insights: Provides company and technographic data. This helps with sales personalization.

Cons:

• High Price Point: The pricing structure is often considered high compared to competitors. It is built for larger sales organizations. ‍
• Lack of Transparency: Pricing is customized and not transparent upfront. There is no published free plan. ‍
• Data Gaps in Regions: Coverage and accuracy can be less comprehensive in North American and Asia-Pacific (APAC) markets. ‍‍
• ‍Contract Complexity: Users report long annual contracts. Some also mention strict cancellation policies.

Best for:

Mid-market and enterprise sales teams with a strong focus on Europe will benefit most. It is ideal for regulated industries that need the highest quality, compliant direct-dial phone numbers. This makes it a top choice for teams relying on a reliable Europe database, especially those with larger budgets.

Final Verdict:

Cognism delivers high-quality, compliant lead generation data. It is especially strong for teams targeting Europe. The platform offers accurate direct dials and verified emails for better outreach. It is best suited for mid-market and enterprise sales teams with larger budgets.

Ready to Choose the Right B2B Lead Generation Services?

Finding the right lead generation company takes research, but the effort pays off. The right choice can deliver a steady flow of qualified leads that fuel your growth.

In this guide, we’ve reviewed 13 of the best lead generation companies, covering their features, pros, cons, pricing, and verdicts. This should give you a clear starting point to compare options.

Remember, every business has unique needs. Some may benefit from full-service lead generation agencies. Others may prefer a data provider or a self-serve lead generation tool. The key is matching your choice to your goals, budget, and industry.