In the rapidly evolving digital landscape, business-to-business (B2B) sales and marketing teams heavily rely on an efficient sales intelligence platform to succeed. While ZoomInfo has been a popular choice for many, it's not the only player in the field. In fact, there's a plethora of viable ZoomInfo alternatives that offer robust features at a competitive price. So, if you're seeking an alternative to ZoomInfo that perfectly aligns with your business needs and budget, you're in the right place.

Understanding the Need for a ZoomInfo Alternative

While ZoomInfo has been a long-standing player in the B2B data intelligence market, it's not without its flaws. Let's explore the primary reasons why businesses are considering a switch to a ZoomInfo alternative.

1. Pricing Concerns

The pricing structure of ZoomInfo has been a major point of contention for many users. The platform's increasing subscription costs, additional fees for specific features, and lack of price transparency have left many businesses seeking a more cost-effective solution.

(Source : G2)

2. Data Accuracy

While having access to a large database is advantageous, the accuracy of the data is paramount for successful sales and marketing campaigns. Some users have raised concerns about the quality and accuracy of ZoomInfo's data, leading them to explore alternatives that offer higher data accuracy and reliability.

(Source: G2)

3. Ease of Use

The platform's onboarding process and user interface have also come under scrutiny. Some users find ZoomInfo's interface confusing and time-consuming to navigate, preferring a platform with a more intuitive and user-friendly design.

(Source: G2)

Choosing the right sales intelligence platform can significantly impact the growth trajectory. Here are some top ZoomInfo alternatives which offer better data quality, coverage and integrations with other sales tools.

Note: You might be well aware of the below mentioned tools as ZoomInfo alternatives. While this blog is to help you to make an easier decision, we have tried to list down deal breakers for each of these tools.

Also Read: Top Clearbit Alternatives & Competitors

Top ZoomInfo Alternatives


SMARTe help you find company and contact information in your TAM. It offers compliant contact data in NA, EMEA, APAC and LATAM. Its database has validated B2B emails, direct dials, and mobile numbers availability of 70% in NA and 45-50% in EMEA, APAC & LATAM.

Seamless integrations with sales tools and CRMs allow customers to integrate SMARTe with their existing systems and workflows.

With SMARTe’s Extension you can prospect on company websites & LinkedIn. SMARTe has a simple but effective UI and you can save atleast 50% of your ZoomInfo data spends.

Pricing: You can book a demo for free with 10 reveal credits per month or check out our pricing here.

(Source: G2)

2. SalesIntel

SalesIntel claims to have more accurate data than ZoomInfo. They boast of the fact that they sell a whole solution instead of dividing licenses based on various functionalities like ZoomInfo. Their data is validated every 90 days (about 3 months) to maintain accuracy. They have a chrome extension for prospecting on LinkedIn, technographics as well as intent data.


  • User-friendly interface with a handy Chrome extension.
  • Highly responsive and helpful customer support.
  • Effective in helping businesses achieve their sales goals.


  • Limited data coverage for certain industries.
  • Difficulty in finding direct contact information for some accounts.


Their cost is similar to ZoomInfo and depends on credits for data export, enrichment, research, and number of licenses.

(Source: G2)

Evaluating data platforms to switch from ZoomInfo?

3. Apollo 

Apollo is another good competitor of ZoomInfo, and it additionally comes with project management, time management, and a CRM all in a single integrated interface. Apollo's B2B Database includes over 260M contacts and 60M companies with robust and accurate data.

P.S. Apollo had two data breaches in 2018 and 2021 and they have mentioned that they may use customer-submitted data to enhance the data they already have.  


  • Powerful global company search and prospecting capabilities.
  • Customizable user interface and email personalization options.
  • Direct dial functionality for easy contact.


  • Issues with email deliverability, with many emails landing in spam folders.
  • Lack of integration with popular CRMs like Zapier, requiring manual work.
  • Potential for accidental activation of drip campaigns.


Their price for the Basic i.e. 1 user/month is $29 but keeps changing frequently. They have a free plan but with limited features.

(Source: G2)

4. Lusha

A popular and cheaper alternative to ZoomInfo, sales, marketing and recruitment professionals use it to find relevant contact information. Lusha’s monthly subscription plans are best for SMBs and startups. Lusha’s chrome extension works on LinkedIn and company websites.


  • Effective in sourcing personal contact information, providing a competitive edge.
  • Easy to use and reliable for finding the best contact details.


  • Frequent instances of outdated or incorrect contact data.
  • Questionable ethical practices and data collection methods.


They have a free signup for access to basic functionalities, monthly plans with certain number of credits to them but most of their advanced features come with the custom plan.

(Source: G2)

5. Cognism

Cognism clearly competes with ZoomInfo when it comes to international data but there are concerns about its relevancy and data. They talk about their mobile phone number availability and it being 98% accurate but it's only available with Diamond data, their premium offering.


  • Innovative and data-driven platform for personalized sales strategies.
  • Intuitive user interface with integrations for popular sales tools.
  • Competitive data extraction capabilities.


  • Occasional issues with filtering options, particularly job function filters.
  • Some outdated contact information.
  • Inability to add notes for specific campaign activities.


Complicated and tailored to individual. Unclear between how basic differs from Platinum and Diamond offering.

(Source: G2)

Check out how SMARTe is a better choice than Cognism & ZoomInfo.

6. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales and lead generation tool specifically designed for businesses to identify, connect with, and engage potential clients on the LinkedIn platform. It has the largest database of professionals. InMail is a great way to reach out to prospects outside your network on LinkedIn. It can be a great alternative to ZoomInfo with its advanced search filters such as job title, company size, location, and industry and lead recommendation functionality based on a user's search history and LinkedIn activity.


  • Increased InMail limits and valuable insights into company growth and team structure.
  • Powerful segmentation options based on job titles and company revenue.
  • Seamless integration with popular sales tools like Salesloft and Salesforce.


  • Difficulty in distinguishing between anonymous and non-anonymous modes.
  • Limited and potentially inaccurate business insights for smaller companies.
  • Costly subscription fees.


Sales Navigators monthly subscription starts at $79.99 per user.

(Source: G2)


In conclusion, while ZoomInfo may be a popular choice for many businesses, it's not the only game in town. There are numerous ZoomInfo alternatives out there that offer robust features at a competitive price. The best ZoomInfo alternative for your business will depend on your specific needs, budget, and goals. Therefore, it's important to thoroughly evaluate each option before making a decision.

Every tool/vendor will have its set of strengths that may be favorable to your business, and we believe there is a place for everyone to exist. A lot of SMARTe Customers use us along with ZoomInfo to make their prospecting effective.

SMARTe competes with ZoomInfo and has successfully helped well-known market leaders like Salesforce, Oracle, Adobe, and more to create more opportunities in their TAM.

Get a demo to understand if we could be an ideal fit for your company. We would be glad to run a live count check for you, based on your ICP 😊

Tanya Priya

Tanya helps B2B companies find, engage and close their ideal prospects through her prospecting and lead generation content. Here you'll find actionable tips, and advice about prospecting.

Prospect on any site or LinkedIn using SMARTe

chrome extensionBook a demosmarte icon

All your questions, answered.

Is Smarte a Better Alternative to ZoomInfo?

Smarte is considered one of the top competitors to ZoomInfo in the data intelligence industry. While ZoomInfo offers a comprehensive database and advanced search capabilities, Smarte distinguishes itself through its unique features, such as AI-driven insights, real-time updates, and customizable data solutions. Evaluating both platforms based on factors like data accuracy, coverage, and pricing can help businesses determine which solution better meets their specific needs and objectives.

How Does Smarte Compare to ZoomInfo in Terms of Pricing?

Smarte and ZoomInfo offer subscription-based pricing models tailored to the needs of businesses of all sizes. While ZoomInfo's pricing varies based on factors such as the level of access and additional features, Smarte provides competitive pricing plans designed to offer flexibility and value for money. Businesses can compare the pricing structures of both platforms and consider factors like data quality, support, and scalability when making their decision.

Who Are ZoomInfo's Main Competitors in the Data Intelligence Industry?

ZoomInfo operates in the data intelligence industry, where it faces competition from several key players offering similar solutions. Competitors include companies like Smarte, SalesIntel, Apollo, Lusha, Cognism. These competitors offer various data solutions and intelligence platforms aimed at helping businesses enhance their sales, marketing, and recruiting efforts.

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