Top 11 B2B Data Enrichment Tools to Try in 2025

B2B data enrichment is essential for turning incomplete records into actionable insights. But most B2B teams still rely on outdated, messy CRM data to make important decisions.

This leads to poor targeting, wasted ad spend, low reply rates, and lost revenue. When your contact data is missing job titles, emails, or phone numbers, your outreach slows down and your sales pipeline suffers.

The solution? A reliable B2B data enrichment tool that fills in the blanks automatically. In this guide, you’ll learn everything about B2B data enrichment—from how it works to how to choose the right platform. We’ll also break down the best tools for enriching contact and company data so your go-to-market teams can move faster and close more deals.

Top B2B Data Enrichment Software in 2025

1. SMARTe

SMARTe is a B2B data enrichment platform built for modern go-to-market (GTM) teams. It helps you enrich CRM records, find decision-makers, and uncover key buying signals—all in one system.

SMARTe connects with global data sources to deliver verified emails, mobile numbers, firmographics, and technographics. Its enrichment engine updates outdated contact data, fills gaps, and helps you route and score leads in real time.

What makes SMARTe stand out is its deep coverage of mobile numbers across North America, EMEA, APAC, and LATAM. It also integrates with tools like Salesforce, HubSpot, and Zoho CRM—so enriched data flows straight into your workflows.

You can also enrich leads directly from LinkedIn or websites using SMARTe’s browser extension.

Key Features

• Real-time contact and company enrichment with job change alerts
• Up to 70%+ mobile number coverage in key regions
• Advanced filters for list building: revenue, tech stack, and more
• Enrich CRM records via API or native integrations
• Supports Salesforce, HubSpot, Zoho CRM, and more
• Enrich leads directly from your browser with one click

Pricing

SMARTe offers custom pricing based on your use case, data volume, and regions. You can request a demo to get a quote tailored to your needs.

Pros

• Strong global contact data coverage with mobile accuracy
• Works natively inside top CRMs for seamless enrichment
• Helps with routing, scoring, and segmenting leads
• Includes browser-based prospecting for quick research
• Real-time updates with verified job change and firmographic signals

Cons

• Some niche regions may have lighter coverage

Best For

GTM teams looking for global B2B data enrichment solutions that connect with their CRM, help reps reach real buyers faster, and keep contact data fresh.

2. Clay

Clay is a modern B2B data enrichment platform built for go-to-market (GTM) teams. It helps you research accounts, build lists, write personalized emails, and run outbound campaigns—all in one place.

Unlike most tools, Clay combines automation with real-time web search. It connects with over 75 data providers to enrich both people and company records. You can use it to find phone numbers, job titles, LinkedIn URLs, tech stack, hiring signals, and more.

What makes Clay stand out is its AI engine. It can search the internet on your behalf. It pulls fresh data from company websites, press releases, and social media. This means your data is never stale.

Clay also writes emails using enriched data. It tailors the message to the lead’s role, company, and activity. So, you can reach more prospects faster—without sounding like a robot.

Key Features:

• 75+ data providers: Get rich contact and company info at scale. ‍
• Claygent (AI agent): Automates manual research by browsing the web live. ‍
• AI email writing: Uses firmographic and technographic data to create personalized emails. ‍
• Custom workflows: Automate lead generation, enrichment, and outreach in a single pipeline. ‍
• Integrations: Works with Salesforce, HubSpot, Airtable, and hundreds of other tools. ‍
• No-code builder: Set up workflows without writing any code.

Pricing:

Clay starts at $134 per user/month. There is a free plan for testing, but it has feature and usage limits. Paid plans include a set number of yearly enrichment credits. You can buy more credits if needed.

Pros:

• Strong data accuracy from multiple sources.
• Saves time with AI-powered research.
• Flexible workflows for outreach and enrichment.
• Fast setup with no-code templates.

Cons:

• Some users find the interface hard to use.
• Yearly credit limits can be restrictive.
• Learning curve for complex automation.

Best For: Sales and marketing teams that want to scale outbound, run custom workflows, and enrich data without hiring a large ops team.

3. Clearbit

Clearbit is one of the oldest and most trusted B2B data enrichment tools on the market. It helps companies turn partial lead info—like an email or domain—into a complete, up-to-date profile.

Clearbit pulls from over 250 sources. It adds more than 100 data points to each record, such as revenue, employee count, tech stack, industry, location, social media, and funding.

It is best known for real-time data enrichment. As soon as a lead fills out a form, Clearbit fills in the rest. This shortens forms, improves lead scoring, and speeds up sales follow-up.

Clearbit is also useful for lead routing and audience segmentation. You can create filters like "SaaS companies in North America with over 50 employees using HubSpot." That level of targeting makes it ideal for both inbound and outbound teams.

Key Features:

• Real-time lead enrichment: Fill in missing fields instantly on form submission. ‍
• Over 100 data points: Get job title, tech stack, revenue, location, and more. ‍
• Auto-refreshing records: Detects company changes and updates your CRM automatically. ‍
• Firmographic and technographic filters: Segment audiences based on rich attributes. ‍
• CRM and MAP integrations: Works with Salesforce, HubSpot, Marketo, and others. ‍
• Privacy-compliant: Follows GDPR, CCPA, and industry standards.

Pricing:

Clearbit does not publish pricing anymore. Since being acquired by HubSpot, plans are customized based on usage and company size. You’ll need to request a quote.

Pros:

• Real-time enrichment with high accuracy.
• Deep firmographic and technographic data.
• Easy to integrate into your lead forms and CRMs.
• Ideal for lead scoring, routing, and segmentation.

Cons:

• Pricing is not transparent.
• Some advanced features may require HubSpot usage.
• May not fit small teams or early-stage startups.

4. ZoomInfo

ZoomInfo is one of the most widely used B2B data enrichment tools. It powers lead enrichment, sales intelligence, and go-to-market execution for thousands of companies. With data on over 235 million professionals and 14 million companies, its database is among the largest in the market.

ZoomInfo is known for providing accurate contact data, firmographics, technographics, and buying intent signals. It supports lead generation, outreach, and ABM campaigns with enriched profiles that include emails, direct dials, job titles, and tech usage.

It also tracks intent data—signals that show which companies are actively researching solutions like yours. This helps prioritize leads showing buying interest.

That said, some users report that ZoomInfo is trying to do too much. As the platform adds new products—like Engage and Chorus—some believe the core enrichment quality has declined.

Key Features:

• Email and direct dial data: Find verified contact details for decision-makers. ‍
• Firmographic and technographic insights: Learn what tools your prospects use. ‍
• Intent signals: Track buyer behavior using data from programmatic ad exchanges. ‍
• CRM integrations: Works with Salesforce, HubSpot, Outreach, and more. ‍
• Sales automation tools: Outreach, workflows, and alerts built into the platform.

Pricing:

ZoomInfo offers three main suites: Sales, Marketing, and Talent. Pricing depends on:

• Number of seats/licenses
• Feature access
• Monthly credit usage

They do not share public pricing. You’ll need to contact their team for a custom quote.

Pros:

• Extensive global B2B database
• Strong intent data and contact accuracy
• All-in-one GTM platform with enrichment, outreach, and intelligence
• Solid integrations with CRMs and sales tools

Cons:

• Expensive for small teams
• Some reports of outdated or inaccurate data
• Steep learning curve for new users

Best For: Mid-market to enterprise teams that need enriched contact data, firmographics, and buying signals for sales, recruiting, and ABM.

5. Demandbase

Demandbase is a B2B data enrichment and account intelligence platform built for account-based marketing (ABM). It helps businesses enrich and segment their data, identify anonymous website visitors, and run targeted campaigns using AI.

At its core, Demandbase improves data quality and account visibility. It fills in missing firmographics, adds technographics, and pulls in company-level news and social signals. This enables better lead scoring, personalization, and audience segmentation.

Its strongest value lies in connecting anonymous website activity with real companies. You can see which accounts are visiting your site, what pages they read, and how often they return.

However, some G2 users say the data quality isn't consistent. Small firms and fast-changing companies may not always have updated info.

Key Features:

• Firmographic enrichment: Adds job titles, roles, company size, and revenue data. ‍
• Technographic data: Detects front-end and back-end tech used by target companies. ‍
• Account identification: Reveals which companies visit your website, even if no forms are filled. ‍
• AI-powered segmentation: Group accounts based on signals, intent, and fit. ‍
• Data unification tools: Merge duplicate records and standardize fields across your CRM.

Pricing:

Demandbase offers custom plans tailored to your business size and goals. Options include:

• Enterprise packages for larger GTM teams ‍
• À la carte features for modular needs

You must contact their team for exact pricing.

Pros:

• Strong ABM focus with detailed account data
• Website visitor tracking adds visibility into buyer behavior
• Customizable and scalable to large teams
• Supports predictive scoring and account segmentation

Cons:

• Inconsistent data quality for some industries
• Pricing not listed publicly
• May be too complex for smaller marketing teams

Best For: B2B marketing and revenue teams running account-based programs who need deep account data, buyer intent, and campaign personalization.

6. Lead411

Lead411 is a B2B data enrichment platform focused mainly on the US market. It helps sales and marketing teams find verified contact and company information fast. With real-time email validation and buying intent data, Lead411 is a go-to tool for lead generation and prospecting.

You can use Lead411 through its web app or Chrome extension. The extension shows prospect info directly from LinkedIn or a company’s website, helping reps get context on the fly.

While it’s strong in North America, some users on G2 report limited data for regions like Europe, LATAM, APAC, and EMEA. So, if you target global markets, this may be a limitation.

Key Features:

• Email verification: Uses SMTP, manual checks, and open email methods for accuracy. ‍
• 25+ CRM integrations: Connects with Salesforce, HubSpot, Pipedrive, and others. ‍
• Intent data: Identifies prospects researching tools like yours. ‍
• Chrome extension: View enriched contact data while browsing LinkedIn or websites. ‍
• Trigger alerts: Get notified when companies hire, expand, or raise funding.

Pricing:

Lead411 starts at $99 per user/month. A 7-day free trial is available to test features before committing.

Pros:

• Verified US B2B contact data
• Built-in email validation reduces bounce rates
• Easy LinkedIn prospecting with the Chrome extension
• Affordable pricing for small and mid-sized teams

Cons:

• Limited international data coverage
• Some users report gaps in LATAM and EMEA regions
• Fewer advanced filters compared to larger tools

Best For: Sales teams targeting US-based businesses who need fast, accurate contact data with built-in validation and lead intent insights.

7. 6sense Revenue AI

6sense is a B2B revenue intelligence and data enrichment platform. It helps sales and marketing teams uncover hidden demand, prioritize leads, and engage buyers at the right time.

What makes 6sense unique is its AI-powered intent tracking. It monitors signals like website visits, search behavior, and content engagement. This allows you to spot leads that are in-market and ready to buy—before they fill out a form.

It also enriches CRM records automatically, adding firmographics, technographics, and activity history. This makes lead scoring and routing smarter and more effective.

Some users note that data quality and user experience could be improved. Still, the platform is known for its predictive analytics and ABM capabilities.

Key Features:

• Buyer intent signals: Tracks online activity to identify leads showing purchase interest. ‍
• Account insights: Get alerts on funding rounds, leadership changes, and business events. ‍
• Auto enrichment: Updates CRM records with job titles, tech stack, and firmographic data. ‍
• Predictive scoring: Ranks accounts based on likelihood to convert. ‍
• Journey mapping: Visualizes where each lead is in the buying process.

Pricing:

6sense offers custom packages from Free to Enterprise tiers. Pricing depends on your team’s size, features, and usage. You must book a demo to receive a personalized quote.

Pros:

• Powerful AI for detecting sales-ready leads
• Real-time enrichment and predictive scoring
• Detailed account signals help with outreach timing
• Strong ABM and GTM alignment

Cons:

• Learning curve for new users
• Some users report inconsistent data quality
• No public pricing available

Best For: GTM teams running account-based programs who want to prioritize leads with AI, enrich records in real time, and uncover hidden opportunities in their pipeline.

8. Crunchbase

Crunchbase is a prospecting and company research platform. It helps sales teams identify startups, explore funding history, and filter companies based on investment signals. While not built solely for contact data enrichment, Crunchbase is strong for startup intelligence and early-stage targeting.

Salespeople use Crunchbase to find fast-growing businesses, learn about their funding rounds, and build targeted outreach campaigns. You can also sync it with Salesforce to auto-enrich company records.

That said, many users note that Crunchbase lacks direct contact information like emails and phone numbers. It's better for firmographic and financial data than for verified contact enrichment.

Key Features:

• Funding and investment insights: Track recent rounds, valuations, and investors. ‍
• ICPs and advanced filters: Search companies based on industry, size, location, and funding. ‍
• CRM enrichment: Syncs with Salesforce to enrich company records automatically. ‍
• Outreach management: Build email lists and send personalized messages. ‍
• Startup discovery: Great for targeting early- and growth-stage companies.

Pricing:

Crunchbase offers both free and paid tiers. Paid plans start at $49 per user/month. You get a 7-day free trial, or you can contact their team for custom plans.

Pros:

• Rich financial and investment data
• Ideal for targeting venture-backed startups
• Easy to filter and find ICP-fit companies
• Seamless Salesforce integration

Cons:

• Limited contact-level enrichment (email/phone)
• Data accuracy can vary for smaller companies
• Best suited for financial research, not pure sales prospecting

Best For: Sales reps targeting startup ecosystems and investors looking to enrich company records with funding insights and firmographic data.

9. Datanyze

Datanyze is a B2B data enrichment and prospecting tool built for LinkedIn users. It helps sellers identify decision-makers and enrich their profiles with verified contact data in real time.

Its browser extension works across LinkedIn and company websites, showing you email addresses, direct dials, and company background while you browse. It’s ideal for SDRs and outbound teams looking for quick, contextual enrichment.

Datanyze also reveals technographic data. It uses a crawler to show what tools a company is using—helpful for qualifying prospects.

Still, some G2 users say data accuracy is a challenge, especially for smaller or fast-changing companies.

Key Features:

• LinkedIn prospecting: Enriches contacts as you browse LinkedIn or business sites. ‍
• Contact insights: View direct dials, emails, and job titles inside a browser widget. ‍
• Technographics: Detects tools and technologies used by your target accounts. ‍
• Lead tagging and segmentation: Organize prospects into lists you can export. ‍
• CRM integrations: Push enriched records into your CRM or sales stack.

Pricing:

Datanyze offers a 90-day free trial, one of the most generous on the market. Paid plans start from $21 per user/month. All plans include credit-based usage limits.

Pros:

• Affordable pricing and long free trial
• Real-time enrichment from LinkedIn and websites
• Easy-to-use Chrome extension
• Offers both contact and technographic insights

Cons:

• Accuracy can vary depending on the region and industry
• No mobile app
• Lacks advanced filters or ABM-level segmentation

Best For: SMB and mid-market teams that need real-time contact data while browsing LinkedIn or company pages.

10. Adapt

Adapt is a B2B data enrichment tool that helps businesses clean and complete their CRM records. It focuses on filling in gaps for leads and contacts using real-time data pulled from sources like LinkedIn, web forms, and email capture tools.

The platform is popular with sales reps who want to update missing data such as job titles, company revenue, and decision-maker roles. Adapt connects with your CRM through API and pushes the updated details directly.

However, users on G2 have noted that Adapt’s coverage in Europe is limited. If you target the EU, EMEA, or LATAM markets, this may be a drawback.

Key Features:

• LinkedIn integration: Shows email addresses linked to the profile you're viewing. ‍
• CRM API integration: Enriches records in real-time with job roles, revenue, and contact info. ‍
• Advanced filters: Search contacts by location, department, seniority, and company size. ‍
• Prospect discovery: Build contact lists from scratch using dynamic filters.

Pricing:

Adapt’s paid plans start at $49 per user/month, with usage limits based on credits. You can test the platform with a 7-day free trial, or contact their sales team for enterprise pricing.

Pros:

• Simple setup and direct CRM sync
• Fast enrichment of lead and contact records
• Filters to discover ICP-fit prospects
• Affordable for startups and small teams

Cons:

• Limited European and international data
• Credit-based pricing can restrict heavy users
• Fewer integrations compared to larger platforms

Best For: Businesses in the US or North America that need a lightweight CRM enrichment tool with strong LinkedIn integration.

11. Apollo.io

Apollo.io is an all-in-one sales intelligence and sales engagement platform. It offers a full B2B database, automated outreach tools, and CRM enrichment features under one roof.

Think of Apollo as a mix of ZoomInfo and Outreach, but at a more accessible price point. It’s built for reps who want to enrich data, find new leads, and run cold email sequences without switching tools.

While it’s a powerful platform, some G2 users mention that the software can lag or miss data during enrichment, especially in smaller markets or niche industries.

Key Features:

• Auto-enrichment: Fills in missing fields in CRM records, like contact info and company size. ‍
• Prospecting tools: Use filters like location, industry, and headcount to find new leads. ‍
• Sales engagement suite: Build email sequences, log calls, and manage cadences. ‍
• Browser extension: Enrich contact data on LinkedIn or websites instantly.

Pricing:

Apollo’s plans start at $49 per user/month. It offers a 14-day free trial. All plans include unlimited email credits (within fair use limits) and tiered limits for mobile numbers and exports.

Pros:

• Combines B2B database and engagement in one tool
• Strong filtering options for prospecting
• Unlimited email credits for outreach
• Well-suited for solo reps and startups

Cons:

• Some users report bugs or enrichment delays
• Mobile number access is limited by credits
• UI can feel cluttered for beginners

Best For: Teams that want an all-in-one platform for prospecting, CRM enrichment, and sales automation—without paying for two tools.

What is B2B Data Enrichment?

B2B data enrichment is the process of improving your business database by adding accurate, up-to-date details. It combines your existing data with fresh information from trusted third-party sources.

This helps you fix missing fields, correct old data, and uncover new insights about your leads and accounts. With enriched data, your sales and marketing teams can reach the right people faster and with more relevant messages.

For example, you might have a company name but no contact. A B2B data enrichment tool can add a decision-maker’s name, title, email, and phone number. That saves time and boosts conversions.

What is B2B Data Enrichment Software?

B2B data enrichment software helps businesses clean, complete, and enhance their contact and company records. These tools pull verified data from large databases and fill in the gaps automatically.

They can add missing job titles, phone numbers, firmographics, technographics, and even intent signals. Most tools connect directly with your CRM, so the enriched data flows into your system in real time.

You may hear them called sales intelligence tools, contact enrichment platforms, or CRM data enrichment tools, but they all serve one main purpose: improve the quality of your B2B data.

Why Use B2B Data Enrichment Tools?

Good data is key to closing deals. Here’s how enrichment tools help:

• Fix incomplete data: Missing fields in your CRM hurt targeting. Enrichment fills those gaps. ‍
• Update outdated records: If a lead changes jobs or a company gets acquired, enrichment software keeps your data fresh. ‍
• Reveal new leads: These tools can also surface new contacts at companies already in your CRM. ‍
• Power better outreach: With more context—like company size or tech stack—your sales messages become more relevant. ‍
• Improve lead routing: When every record is complete, you can assign leads to the right rep faster.

Choosing a B2B Data Enrichment Tool

Before picking a platform, ask yourself:

• What kind of contact or company data do I need?
• Do I want real-time enrichment or batch uploads?
• Does it need to connect with my CRM (like Salesforce or HubSpot)?
• What’s my budget?
• Do I care about international coverage?

Now, look for these key factors:

1. Data Coverage

Make sure the tool offers the data points you care about—like firmographics, email, mobile, revenue, and tech use. Some tools specialize in U.S. data. Others offer global B2B data enrichment services.

2. CRM Integration

Your tool should sync with your CRM. Whether you use Salesforce, HubSpot, or Zoho CRM, enrichment should happen automatically. This is known as CRM contact enrichment or CRM lead enrichment.

3. Data Accuracy

Look for tools that use both automation and manual validation. Human checks help reduce bounce rates and bad phone numbers.

4. Privacy and Compliance

Choose platforms that follow GDPR, CCPA, and other data laws. Trustworthy tools offer consent-based B2B contact enrichment solutions.

5. Credit Model

Many platforms work on a credit basis. Understand how many credits you get, how they're used, and whether they expire.

How to Use B2B Data Enrichment in Your Workflow

Here are some best practices to get the most out of your enrichment platform:

• Connect to your CRM: Link your enrichment tool to your system (Salesforce, HubSpot, or Zoho CRM) so enriched data flows in without manual work. ‍
• Set up automation: Schedule enrichment tasks to keep data fresh. ‍
• Track performance: Monitor bounce rates and lead quality. This helps you judge your tool’s value. ‍
• Use filters: Most enrichment tools offer filters to find leads by job title, industry, company size, or tech stack. Use them to build better lists. ‍
• Focus on your ICP: Your ideal customer profile should guide what data you enrich and how you score leads.

Why Automate B2B Data Enrichment?

Manual data entry wastes time. Automation makes your CRM smarter. Here’s what you gain:

1) Better Segmentation

Clean, enriched data helps you group leads by role, industry, or company size. This powers targeted campaigns.

2) Smarter Personalization

If you know a contact’s job title or recent activity, you can tailor your cold emails or calls. That boosts reply rates.

3) Find High-Value Leads

With more complete data, you can focus only on leads that match your ideal profile. That means fewer wasted calls and more closed deals.

4) Spot Buying Signals

Some tools track online behavior or firmographic changes. If a prospect browses competitor sites or gets funding, you’ll know. You can act fast.

5) Revive Old Leads

Triggers like promotions or company growth can show you when to re-engage old leads. This turns cold records into warm opportunities.

Final Thoughts

B2B data enrichment helps you turn raw leads into ready-to-close accounts. It fills in the blanks, sharpens your targeting, and saves hours of manual research.

Whether you're enriching data in Salesforce, HubSpot, or Zoho CRM, the right tool can transform how your team works. Look for enrichment platforms that offer strong CRM integrations, verified data, and coverage in your key markets.

B2B teams that invest in quality data enrichment software stay ahead. Because better data isn’t just helpful—it’s essential.