Clearbit Enrichment Explained: Features, Benefits, and Top Alternatives for 2025

Clearbit Enrichment is a popular tool for real-time B2B data enhancement. It helps marketing automation and CRM teams enrich leads, personalize outreach, and speed up conversions. But how effective it is in 2025? Are there better alternatives with wider coverage, more accurate mobile data, and global reach?

This guide explains how Clearbit Enrichment works, its features, pricing, and limitations. It also shows why many companies prefer SMARTe as a smarter alternative for data enrichment and sales intelligence.

What Is Clearbit Enrichment?

Clearbit Enrichment is a real-time B2B data tool. It fills in missing details on your leads and customers. You start with basic inputs like an email or domain. Clearbit adds over 100 data points in seconds.

It gives you firmographics like company size, industry, and revenue. You also get job titles, locations, and tech stack info. The data comes from 250+ public and private sources.

It connects directly to your CRM or marketing platform. Once set up, it works in the background. Records are enriched automatically. No manual updates. No delays.

Your team always sees complete, accurate profiles. That means faster lead scoring. Better targeting. Smarter campaigns.

How Clearbit Data Enrichment Works

Clearbit Enrichment works in real time. It turns incomplete contact or company records into rich, detailed profiles. The process has two core steps: sourcing the data and enriching your systems.

1. Data Sourcing

Clearbit pulls data from over 250 reliable sources. These include social profiles, company websites, legal filings, job boards, and crowdsourced inputs. Each source is scored, verified, and ranked by trust. Machine learning helps organize and match the data. Human review ensures accuracy.

The platform tracks more than 100 B2B attributes. These cover company size, industry, revenue, location, tech stack, job titles, and seniority levels. Every record is refreshed every 30 days. This keeps your data accurate and up to date.

2. Real-Time Enrichment

When a lead or contact enters your CRM, Clearbit steps in. It matches the input—like an email or domain—to its data engine. Within seconds, the profile is enriched with relevant firmographics and demographics. No manual updates needed.

This enrichment works across popular tools like Salesforce, HubSpot, Marketo, Segment, and others. You can use native integrations or the Clearbit API. Either way, the process is fast, seamless, and secure.

Behind the Scenes: Clearbit doesn't just plug in static data. It dynamically selects the best source for each field. It scores data quality in real time to ensure reliability. Each enriched record flows back into your systems, ready for action.

Enriched data triggers automated workflows. This includes smarter lead routing, accurate scoring, and sharper targeting. Your sales and marketing teams always get clean, complete, and current data—without lifting a finger.

Integration of Clearbit  

Clearbit integrates with top CRM, marketing, and analytics platforms. It adds rich B2B data directly into the tools your team uses every day. This allows real-time enrichment of leads, contacts, and accounts without extra effort.

These integrations improve data quality, reduce manual entry, and unlock personalized workflows across your stack.

Key Integration Features

1) CRM Integration

Clearbit integrates natively with CRMs like Salesforce and Vtiger. When a new contact, lead, or account is added, Clearbit instantly enriches the record. It adds over 100 firmographic and technographic attributes—such as job title, company size, industry, and tech stack.

In Vtiger CRM, users can manually trigger enrichment. They can pull enriched fields into the CRM with just a few clicks. This gives sales teams full context on every lead, right inside the record.

2) Marketing Automation Platforms

Clearbit works with tools like HubSpot, Marketo, and Customer.io. It helps build precise segments, personalize emails, and automate campaigns. Marketers can use firmographic and demographic data to deliver relevant messaging at scale.

For example, enriched data in Salesforce can sync with Customer.io. This powers dynamic email flows based on job roles, company size, or industry verticals.

3) Customer Data Platforms (CDPs)

Clearbit connects with CDPs such as Segment. It listens to Identify events, enriches the email or domain, and sends back data labeled with clearbit_ traits. This data fans out to over 180 connected tools in your Segment workspace.

It gives you real-time profile enrichment across your product, analytics, and engagement stack—no custom code needed.

4) API and Custom Integrations

Clearbit offers a powerful API for full flexibility. You can enrich records inside custom apps, databases, internal tools, or systems without native support. Developers can trigger enrichment at any point in the customer's journey.

This makes Clearbit scalable for teams with complex workflows or proprietary systems.

How the Integration Works

1. Trigger: A lead, contact, or account is created or updated in your platform. ‍
2. Enrichment Request: Clearbit receives the email or domain and queries its global data network. ‍
3. Data Match: It returns firmographic, demographic, and technographic details in seconds. ‍
4. Data Sync: The enriched profile flows back into your platform. ‍
5. Ongoing Updates: Records refresh every 30 days to stay current.

Benefits of Clearbit Integration

• Real-Time Enrichment: Data updates instantly—no manual input needed. ‍
• Clean, Complete Records: Improve lead scoring, routing, segmentation, and reporting. ‍
• Personalized Campaigns: Tailor outreach by role, company size, or tech stack. ‍
• Faster Workflows: Teams stay inside the tools they already use. ‍
• Scalable and Flexible: Native and API options fit any stack, large or small.

Clearbit connects with your CRM, marketing, and analytics tools. It adds accurate B2B data to your records. The enrichment runs in the background. It works in real time without changing your workflow. This helps keep your data clean. It also supports better targeting and smoother operations.

Clearbit Enrichment Features

Clearbit Enrichment provides a full suite of tools to help B2B sales and marketing teams upgrade the quality of their data. It transforms raw records into rich customer profiles—automatically and in real time. Below is a breakdown of its core features, each built to improve accuracy, speed, and personalization across your go-to-market strategy.

1. Real-Time Data Enrichment

Clearbit instantly enriches new leads, contacts, and accounts the moment they enter your system. Whether through form fills, CRM entries, or web tracking, the enrichment process is automatic and fast.

• Adds over 100 attributes to each record
• Includes firmographic, demographic, and technographic data
• No manual data entry or delay
• Supports real-time personalization, segmentation, and scoring

This means your sales and marketing teams always work with complete, up-to-date data without needing to leave their tools.

2. Extensive Data Coverage

Clearbit sources data from more than 250 verified public and private sources. These sources include company websites, social media profiles, job boards, legal filings, SEC records, and crowdsourced data.

Key attributes collected include:

• Company size, revenue, and location
• Industry and sub-industry classification
• Job titles, roles, and seniority levels
• Technology stack and tools in use
• Social media presence and domain authority
• Funding history and organizational structure

This wide coverage ensures that each record reflects a full, multi-dimensional customer view.

3. Continuous Data Refresh

B2B Data decays fast, and outdated records hurt targeting efforts. Clearbit solves this by keeping your data fresh and accurate automatically.

• Records are updated every 30 days or sooner based on source changes
• No need to trigger manual updates
• Keeps CRM and marketing automation platforms aligned with current business information

This ensures decisions are always based on reliable, live data.

4. API and Integration Capabilities

Clearbit integrates easily with major platforms through both native apps and its RESTful API. This allows your team to embed data enrichment into existing workflows with minimal setup.

Popular integrations include:

• Salesforce
• HubSpot
• Marketo
• Segment
• Vtiger
• Customer.io

With the API, you can:

• Enrich data programmatically inside custom tools
• Automate data syncs across systems
• Control enrichment logic using your own rules and triggers

These integrations reduce friction while maintaining data consistency across your tech stack.

5. Ideal Customer Profile (ICP) Automation

Understanding your best customers is key to scaling efficiently. Clearbit uses AI and enrichment data to help you build and refine your Ideal Customer Profile.

• Analyzes top-converting accounts using enriched firmographic and technographic data
• Identifies common traits like revenue range, employee size, tech stack, and buyer roles
• Generates dynamic ICP models to help you focus on high-fit leads

This helps GTM teams align campaigns, messaging, and targeting based on real conversion data.

6. Dynamic Lead Scoring

Clearbit uses machine learning to automate and optimize your lead scoring models. Rather than rely on static scores, it adjusts in real time based on lead behavior and outcomes.

• Adjusts attribute weights based on past conversions
• Prioritizes leads most likely to close
• Supports routing logic to accelerate pipeline movement

This leads to smarter prioritization, faster handoffs, and better resource use in sales and marketing.

7. Powerful Prospecting Tools

Clearbit’s data platform doubles as a targeting engine. Sales reps and marketers can build custom lead lists based on high-intent filters.

Filters include:

• Industry, company size, and revenue
• Technology stack
• Geography
• Job title, role, and seniority

Use cases:

• Targeting SaaS companies using AWS
• Building a list of CMOs at companies with 200–500 employees
• Finding startups that recently raised funding

This helps teams reduce time spent on research and focus on high-fit outreach.

8. Enhanced Personalization

Better data enables better outreach. With enriched insights at hand, sales and marketing can personalize communication at scale.

• Tailor email copy to industry, job title, or company size
• Trigger account-based experiences using firmographic filters
• Align messaging with a company’s technology stack or recent funding round

This level of personalization boosts engagement, reduces bounce rates, and drives better campaign performance.

9. Automation of Time-Consuming Tasks

Clearbit’s AI agents take over manual research. They gather data, scan for updates, and present summarized insights.

• Pull company overviews and recent news before sales calls
• Identify key decision-makers using job role data
• Highlight firmographic patterns relevant to your ICP

It’s like having a digital research assistant built into your sales stack.

Clearbit Enrichment Pricing

Clearbit doesn’t publicly list its prices. Based on user reviews and market data:

• Starter plans begin at $20,000+ annually ‍
• Usage-based pricing applies for enrichment via API
• Custom quotes are needed for high-volume enrichment or enterprise setups

For many small and mid-size teams, the cost becomes a barrier—especially when mobile numbers or waterfall enrichment are required.

Limitations of Clearbit Enrichment

Clearbit Enrichment is a powerful tool for adding rich data to your CRM and marketing platforms. But it’s not without its downsides. Below are the most common issues users face with the platform.

1. High Cost for Small Teams

Clearbit is expensive. Pricing starts around $12,000 per year and can go much higher. For large enterprises, this may be fine. But for small businesses or growing teams, the cost can be hard to justify.

Since Clearbit only offers enrichment, you still need to invest in a CRM, sales engagement tools, and analytics platforms. This makes your total tech stack much more expensive. If you're looking for an all-in-one solution or something budget-friendly, Clearbit may not be the right fit.

2. Setup Can Be Complex

Getting Clearbit up and running isn't always simple. Setting it up on web forms or landing pages often requires a developer. You might run into issues with certain browsers or tools, especially older form builders or third-party plugins.

If your team doesn’t have technical support, setup may take longer than expected. Even small errors in configuration can delay rollout or affect enrichment quality.

3. Match Rates Are Not Always Reliable

Clearbit’s enrichment works well for known business domains. But when it comes to personal emails, free domains, or contacts from early-stage startups, match rates can drop.

This means some of your leads may remain incomplete. You might miss out on critical firmographic or technographic details. If you're targeting a niche industry or smaller companies, be prepared for gaps in the data.

4. No CRM or Sales Pipeline Management

Clearbit is not a full sales platform. It doesn’t offer deal tracking, task management, or pipeline reporting. You’ll need to pair it with a separate CRM like Salesforce, HubSpot, or Pipedrive.

Managing multiple tools increases complexity. It also raises the risk of sync issues and fragmented workflows. If you're hoping to manage all your sales activities in one place, Clearbit alone won't be enough.

5. Not Ideal for Individual Prospecting

Clearbit is built for backend data enrichment, not for outbound prospecting by individual reps. The platform lacks a direct user interface for researching and reaching out to leads one by one.

If you’re a freelancer or small sales team doing cold outreach, Clearbit’s credit-based model may not be cost-effective.

6. Reduced Flexibility After HubSpot Acquisition

Since Clearbit was acquired by HubSpot, many updates now focus on tighter HubSpot integration. This is useful if you're already using HubSpot CRM. But for teams using Salesforce or other platforms, flexibility may feel limited.

Some users have noted slower feature development for non-HubSpot systems. This can be a drawback if your stack relies on other tools or if you prefer vendor neutrality.

7. Opaque Credit and Pricing Structure

Clearbit uses a credit-based pricing model. But the rules around credits can be confusing. It’s not always clear how many credits are needed for each enrichment or what counts as a full record.

This lack of clarity makes it hard to plan budgets or estimate usage. If you're managing a high-volume data pipeline, this could lead to unexpected costs or underutilization.

Why SMARTe Is the Best Alternative to Clearbit  

SMARTe is a sales intelligence platform built for modern GTM teams. It helps you find, enrich, and act on data—accurately and in real time. With 250M+ global contacts, high mobile number coverage, and seamless CRM integrations, it’s a powerful Clearbit alternative for revenue teams that need more than just enrichment.

1. Global Contact Data Coverage

SMARTe offers access to over 250 million B2B contact records and 64 million company profiles, compared to Clearbit’s 30 million. You get deeper access to decision-makers across markets and regions.

• Up to 70% mobile number availability in North America
• 50% coverage across EMEA, APAC, and LATAM
• 50,000+ technologies tracked

Unlike Clearbit, SMARTe provides verified mobile numbers—critical for direct outreach and bypassing gatekeepers.

2. Real-Time Data Enrichment

SMARTe enriches incomplete, outdated, or incorrect lead records with fresh data. You can:

• Enrich inbound leads in real time
• Get alerts when your champions change jobs
• Append firmographic and technographic data with just an email or domain

It keeps your CRM data accurate and useful—without manual effort.

3. Chrome Extension for Prospecting Anywhere

SMARTe’s Chrome Extension lets you prospect on LinkedIn, Sales Navigator, or any company website. You can reveal contact details like email and mobile numbers, then save them to your CRM with one click. Clearbit does not support LinkedIn enrichment via extension.

4. Seamless CRM and Sales Tool Integration

SMARTe works with major tools like:

• Salesforce
• HubSpot
• Outreach
• Salesloft

The platform enables one-click workflows that feed enriched data into your CRM or sales tools without switching tabs.

5. Advanced Filtering for Targeting

Build accurate prospect lists using advanced filters like:

• Revenue
• Employee count
• SIC/NAICS codes
• Technologies used
• Department and job titles

This helps you focus on accounts that match your ICP and skip poor-fit leads.

6. Global Scale with Local Accuracy

SMARTe combines global reach with hyperlocal precision. From San Francisco to Singapore, you can rely on its global data research team to deliver enriched profiles tailored to your region and buyer personas.

7. Up-to-Date, Verified, and Compliant Data

SMARTe’s verification engine runs in real-time. It:

• Updates job roles and org charts
• Flags junk or outdated records
• Tracks key personnel changes

SMARTe is GDPR, CCPA, and SOC2 compliant—making it enterprise-ready for teams focused on global markets.

8. CRM Enrichment and Lead Routing

You can enrich leads, contacts, and accounts through a single API. SMARTe helps you:

• Shorten forms for better UX
• Automatically score and route leads
• Disqualify unfit records early
• Identify risk when a key contact leaves

Your CRM becomes cleaner, faster, and smarter with enriched context.

9. Improve Ad Retargeting

Segment and retarget high-fit leads using SMARTe’s 55+ B2B attributes. Reduce wasted ad spend across:

• Facebook
• Instagram
• Google
• YouTube

With more precise segmentation, you boost engagement and conversions.

10. Budget Friendly

SMARTe offers flexible pricing plans. It provides great value for small and mid-sized businesses. You get advanced sales intelligence without the high costs tied to competitors like Clearbit. This makes it easier for teams to access quality data without breaking the bank.

Why Choose SMARTe Over Clearbit?

While Clearbit offers solid enrichment, SMARTe goes further with deeper global contact coverage, superior mobile number availability, and real-time data updates. SMARTe empowers your sales team with fresher, more accurate data and seamless integrations that boost outreach and close deals faster.

For organizations that want a smarter, more budget-friendly alternative to Clearbit, SMARTe delivers unmatched precision and scale.

Book a demo now to experience how SMARTe can take your sales intelligence to the next level.