SMARTe + Clay: A Game-Changing Integration for B2B Sales and Marketing Teams

In B2B sales, data is the difference between cold outreach and closed deals. Yet many teams struggle with outdated, inaccurate, or fragmented data. That’s where the new integration between SMARTe and Clay changes the game.

This collaboration connects SMARTe’s global B2B contact intelligence with Clay’s automation and enrichment engine. The result? Sales and marketing teams can now build smarter pipelines, target the right buyers, and automate data workflows with precision.

About the Platforms: Clay and SMARTe

Clay: AI-Powered Enrichment and Sales Automation

Clay is a smart tool that helps you find leads, enrich data, and automate outreach. It is built for sales, marketing, and revenue teams that want to move fast. No coding needed.

Clay pulls in data from over 75 top providers like SMARTe, ZoomInfo, Clearbit, and People Data Labs. It uses a waterfall enrichment method to get the best data at the lowest cost. The tool stops searching once it finds the contact details you need.

Key features of Clay:

• Build lead lists using job title, industry, company size, and more
• Enrich contacts with firmographics, technographics, and intent signals
• Use AI to create personalized emails and follow-ups
• Keep your CRM data fresh with real-time updates
• Trigger outreach automatically based on lead actions
• Connect easily with your CRM and sales tools

Clay is your control center for outbound campaigns. It gives you the tools to reach the right people, at the right time, with the right message.

Use Clay to reduce manual work, improve reply rates, and scale your sales pipeline.

SMARTe: Verified B2B Contact Data at Global Scale

SMARTe is a trusted sales intelligence tool built for go-to-market (GTM) teams. It gives you an accurate B2B contact database to connect with the right buyers faster. Since 2005, SMARTe has helped sales, marketing, and RevOps teams grow pipeline with high-quality leads.

What makes SMARTe powerful:

• 250 million+ verified B2B contacts
• 64 million+ company profiles
• 70 percent mobile number availability in North America
• 50 percent coverage across EMEA, LATAM, and APAC
• Verified business emails and direct dials ‍
• Technographic and firmographic filters
• Real-time buying signals and job change alerts
• 50,000+ technologies tracked

What you can do with SMARTe:

• Build targeted lists using filters like industry, revenue, and company size
• Reach decision-makers directly using mobile numbers ‍
• Skip gatekeepers and IVRs with phone and text options
• Enrich inbound leads with accurate data in real time
• See contact and company info from LinkedIn and websites
• Push new data into your CRM with one click

SMARTe gives you accurate, global, and compliant data that is always refreshed. The AI-backed system keeps your records clean and updated with job moves, role changes, and company updates.

With SMARTe, you can discover new prospects, connect faster, and close more deals.

SMARTe and Clay work better together.

SMARTe gives you accurate data. Clay activates that data with smart workflows and personalized outreach. Together, they help your team convert more leads and close deals faster.

How the SMARTe + Clay Integration Works

SMARTe now works natively inside Clay. That means you can enrich leads and company data without switching tools. Just give Clay basic info like a name, email, or LinkedIn URL. It pulls fresh, verified data from SMARTe and updates your records automatically.

1. Enrich Company Data

Use a company name, website, or LinkedIn URL to get:

• Company size and revenue
• Industry and location
• Tech stack and tools used

This helps you understand your target accounts before reaching out.

2. Enrich Contact Data

Use a full name, personal email, or social URL to find:

• Direct dials and mobile numbers
• Verified work emails
• Job titles and decision-maker info

You’ll always know who to contact — and how to reach them.

3. Find Mobile Numbers

Input a contact’s name and company, or LinkedIn profile. SMARTe finds the best mobile number so you can call or text directly. No gatekeepers. No wasted dials.

4. Find Work Emails

Need a professional email? Just add the person’s name and company. SMARTe gives you a verified work email you can trust — which means better email delivery and higher reply rates.

You can run SMARTe actions using Clay’s shared API key. Or, connect your own SMARTe account to unlock full access and higher usage limits.

Every action can run automatically. Enrich data only when fields are missing. Push updates to your CRM in real time. Set schedules to refresh thousands of records.

No more manual research. You get clean data, better connect rates, and more time to sell.

Benefits of  SMARTe + Clay Integration

1. Faster, Smarter Lead Generation

SMARTe gives you access to verified B2B contact data—emails and mobile numbers you can trust. That means no more guessing or chasing the wrong people. You get real connections to real buyers. Combine that with Clay’s AI workflows, and your team can discover and qualify leads faster than ever.

2. Better Segmentation, Higher Response Rates

With Clay, you can organize leads based on firmographics, technographics, job titles, industries, and more. Use SMARTe data to power this segmentation. The result? Hyper-personalized outreach that lands better. Your messaging becomes more relevant—and your response rates go up.

3. Automate Everything and Save Hours

No more copy-pasting or digging through spreadsheets. With this integration, you build your enrichment workflows once. Clay handles the rest. Every new record is enriched automatically. You save hours of manual work while keeping your pipeline full and fresh.

4. Clean CRM, Compliant Data

Dirty data kills performance. Old emails bounce. Wrong phone numbers waste time. This integration keeps your CRM clean with real-time updates from SMARTe. You reduce bounces, stay compliant, and maintain healthy email deliverability. Your team works with accurate, up-to-date records every time.

Real-World Use Cases: How SMARTe and Clay Help Your Teams Across Industries

The SMARTe and Clay integration makes sales, marketing, and revenue operations teams more efficient. It works well for startups and large companies. Industries like SaaS, finance, manufacturing, healthcare, logistics, IT, and consulting benefit the most.

• Sales Teams: Build accurate lead lists fast. Get verified emails and mobile numbers to improve cold calling and follow-ups. Spend less time searching and more time selling. ‍
• Marketing Teams: Use firmographic and technographic data to create targeted nurture campaigns. Enrich MQLs for better lead scoring and routing. Reach the right audience with relevant messages. ‍
• Revenue Operations Teams: Keep your CRM clean and updated automatically. Push fresh data into Salesforce, HubSpot, or other CRMs. Reduce manual work and improve data accuracy for better reporting and forecasting.

This integration delivers clean data, clear insights, and powerful tools. It helps every team hit their goals faster and grow their business.

How to Get Started with SMARTe and Clay Integration

Setting up the SMARTe integration in Clay is simple and quick. Follow these steps to start enriching your data and automating workflows without hassle:

1) Connect Your Accounts

Begin by linking your SMARTe account to Clay. You can either use your personal SMARTe credentials or Clay’s shared API key. Using your own SMARTe account gives you full access to your subscription features and higher usage limits.

2) Add Enrichment Actions

Inside Clay, add SMARTe enrichment actions to your tables. These actions let you enrich company profiles, contacts, mobile numbers, or work emails directly within your data workflow.

3) Set Up Conditional Triggers

Automate data enrichment by creating triggers. For example, you can set Clay to enrich data only when a new row is added or when specific fields are empty. This keeps your data fresh without manual effort.

4) Automate Data Updates

Schedule automatic refreshes to update thousands of records regularly. This ensures your CRM and marketing databases stay accurate, clean, and compliant.

5) Learn and Get Support

Clay University offers step-by-step tutorials and best practices to help you get the most out of your SMARTe integration. If you need extra help, Clay’s expert support team is ready to assist.

By following these steps, your sales, marketing, and revenue teams will spend less time on manual data work and more time engaging with prospects.

Integrate SMARTe with Clay and See Your Pipeline Glow

The SMARTe and Clay integration is more than just a tool. It is a game changer. By combining verified contact data with powerful automation, it helps sales and marketing teams work smarter and faster.

With better data and quicker outreach, your team can focus on what matters most—closing deals and growing revenue.

If you want to improve your sales and marketing results, this integration is the upgrade you need.

Integrate SMARTe with Clay today and stop wasting time chasing leads.